Are you curious about data structures? This article has compiled a list of unstructured data examples and other helpful information. So, stick around to the very end to better understand unstructured data.
Today, big chunks of data are pretty popular, and almost every sector of your company generates some form of data. Even though most companies adore structured data, unstructured data remains less understood. And that’s a challenge to any company. More importantly, the various unstructured data examples all significantly impact your business making decisions. With that in mind, here’s a list of unstructured data examples.
Top Common Unstructured Data Examples
Emails rank up as the most popular form of unstructured data examples. That’s because we use them every day for personal and business purposes. Granted, emails have an internal structure; for instance, you can easily arrange them in size, date, and time. However, that’s not enough information to rank this data type as structured.
Typically, emails in most organizations are disorganized and take time to sift through. On top of that, finding the correct emails could take ages without the proper tools to help you find what you are looking for. Organizing emails using unstructured data analysis tools could help speed up the process.
2. Text Files
When it comes to text files, the list goes on and on. From PDF files and spreadsheets to word documents- you name it! There are a lot of text files that fall into this category and can be defined as unstructured data examples.
By now, I’m sure you can already sense a pattern. As the name suggests, most unstructured data examples do not have any form of structure. And that makes it quite challenging to analyze and use when it comes to data-driven decision-making in your company. XML, graphic files, and Word documents contain valuable information for your company’s future.
Another example of unstructured data is websites. Information from websites is broadly considered a source of raw and unstructured data that can work in favor of your business once correctly harnessed. Additionally, sites such as YouTube and photo-sharing pages like Instagram and Flickr are unstructured databases.
4. Social Media
Even though social media can also be ranked under websites’ unstructured data examples, it deserves special attention. Undoubtedly, the data generated from social media sites such as Facebook, Instagram, TikTok, and Twitter is massive and dramatically impacts your business.
More importantly, social media is a valuable real-time data source that companies worldwide utilize. More specifically, when a customer mentions your company in their post, that immediately turns into unstructured data. These posts are rich sources of insightful data that can be used for further analysis.
5. Unstructured Data Examples: Images, Video, and Audio (Media)
Digital images, audio files such as MP3s, and video represent a significant part of unstructured non-textual data. These data can provide rich, valuable information in any business sector.
You might wonder why images are ranked among unstructured data types yet can be placed in databases. The simple answer is that most businesses care a lot about the meaning of the picture rather than its underlying database. That’s why images and all media are essential unstructured data examples.
Digital images come in PNG and JPG. But this image data doesn’t tell us anything about the information on the image. It simply tells us that this is an image format and its size. It needs to be analyzed using unstructured data analysis tools to understand the image file better.
6. Customer-generated content
There are different forms of customer-generated content, for instance, emails, online reviews, and comments or emails to the support team. These are all great unstructured data examples. They also collectively speak volumes about your customer service and satisfaction.
When used correctly and analyzed, you can obtain insightful data that could help improve your customer’s relationship from customer-generated content. Feedback and questions by customers are also unstructured data.
7. Mobile data
Mobile data is another source of unstructured data. This section contains several types of data, including location and messages. Today, almost everyone has access to a mobile phone. That means mobile data is an excellent source of information since this sector continues to grow.
Texting is now a crucial sector since it connects businesses and customers. At the same time, this sector collects unstructured data information is useful when it comes to making data-driven decisions.
8. Unstructured Data Examples: Newspaper, magazines, and books
Other great unstructured data examples are newspapers, books, and magazines. In fact, even blog posts are examples of unstructured data. These types of unstructured data sources form a considerable percentage of free information available to the public.
9. Marketing Research’s Raw Data
We all know marketing research is crucial in promoting your brand’s awareness. However, market research only presents raw data that’s typically in the form of unstructured data. Such enormous data forms require further analysis to make them applicable to your company.
The data collected in market research is entirely raw and unstructured. Without the proper tools by your side, this information can be worthless. Some examples of raw marketing data include surveys, focus group interviews (check out how to transcribe focus groups), and more.
In Summary: Unstructured Data Examples
As you can see, unstructured data examples are almost everywhere. We use unstructured data daily, but it sometimes is hard to derive insightful data from them at times. So, how do we analyze unstructured data examples to make informed business decisions? That’s the million-dollar question.
Thankfully, software companies such as Speak Ai is at the forefront of tech innovation, offering clients analysis tools capable of handling unstructured data. That said, join 7,000+ individuals and teams who are relying on Speak Ai to capture and analyze unstructured language data for valuable insights. Start your free trial or book a demo to streamline your workflows, unlock new revenue streams and keep doing what you love.