From focus groups to client deliverable — faster with Speak AI
Transcribe focus groups, IDIs, and consumer studies in minutes. AI theme coding replaces manual analysis. Branded client portals deliver findings without extra tooling. Used by market research firms and agencies worldwide.
Apply your own coding framework, consistently, across every study
Your codebook is your methodology. Speak AI turns it into a repeatable, weighted framework applied identically to every interview, focus group, and open-ended response, in 100+ languages, across every analyst on the team. Inter-coder consistency stops being a workshop problem and becomes a system property.
Deliver it under your agency’s own brand: a global market research firm saved $60K and 950+ hours with Speak AI, and a global research agency built a white-label qualitative platform and saved $100K+ in development costs.
Built for the full market research workflow
From first recording to final client report, Speak AI handles every step of the research analysis pipeline — so your team spends time on insight, not transcription.
Focus group transcription
Upload focus group recordings and receive accurate transcripts in minutes. Speak AI handles overlapping speech, crosstalk, and group dynamics that make focus group audio challenging. Enterprise transcription engines from AssemblyAI, Deepgram, Microsoft Azure, and AWS deliver the accuracy professional research demands.
Multi-speaker labeling
Automatically identify and label every participant in a focus group or IDI. Speaker labels carry through to transcripts, AI summaries, and exports — so you can attribute quotes, filter by respondent, and compare reactions across participants without manual tagging.
AI theme coding
Use AI Chat to code themes across hundreds of transcripts at once. Ask questions like “What packaging concerns appear most often?” or “Which demographic segments express price sensitivity?” Powered by Claude, Gemini, and GPT — your team chooses the model that best fits each analysis task.
Concept test analysis
Analyze concept testing sessions, ad response interviews, and product feedback studies at scale. Sentiment analysis, keyword extraction, and named entity recognition surface patterns across participant responses automatically. Compare reactions between stimulus variants without reading every transcript manually.
White-label client portals
Deliver findings to clients through branded portals under your own name. Remove Speak AI branding, apply your logo and colors, and give clients a searchable library with AI Chat, sentiment views, keyword filters, and keyword clips. No new tools for clients to learn — just a polished, branded experience you control.
Multilingual studies
Run consumer research across 100+ languages without separate tools for each market. Speak AI supports transcription and analysis in English, French, Spanish, German, Dutch, Swedish, Portuguese, and many more. Multilingual findings land in a single unified workspace — ready for cross-market comparison and client reporting.
Related: AI tools for market research.
From fieldwork to client report in four steps
Research teams using Speak AI replace days of manual transcription and coding with a streamlined pipeline — from raw recording to client-ready deliverable.
Record or upload
Capture focus groups, in-depth interviews, and consumer studies directly through Speak AI’s embeddable recorder or audio and video surveys. Or upload existing recordings from Zoom, Teams, or any other capture method. Supports MP3, MP4, WAV, M4A, and dozens more formats.
Transcribe with enterprise accuracy
Every recording is transcribed on ingest using your choice of enterprise engine — AssemblyAI, Deepgram, Microsoft Azure Speech, or AWS Transcribe. Speaker identification, timestamps, and 100+ language support are included automatically. Transcripts are ready in minutes, not days.
Analyze with AI
Use AI Chat to code themes, extract verbatim quotes, compare participant reactions, and generate structured summaries. NLP analytics surface sentiment, keywords, named entities, and topics across your entire study without reading every transcript. Saved prompt templates let analysts apply consistent coding frameworks study after study.
Deliver to clients
Share findings through a white-labeled client portal under your brand. Clients explore transcripts, keyword clips, and AI-generated summaries in a searchable library — no training required. Export transcripts, reports, and structured data to Word, CSV, or PDF for presentations and final deliverables.
How market research agencies use Speak AI
Research teams use Speak AI to compress analysis timelines, reduce analyst overhead, and build white-label delivery infrastructure that would cost six figures to develop in-house.
Research agency saves $100K+ with Speak AI
A global research agency needed to launch a modern video and audio insights product for product and packaging feedback — covering multilingual studies across English, French, Dutch, and Swedish. Building capture, analysis, permissions, and white-label delivery from scratch was too slow and expensive.
They deployed Speak AI as the backbone: embeddable recorders for capture, automatic transcription with custom sensory coding fields, folder-level AI Chat for synthesis, and fully branded client portals for delivery. The result was a scalable research product that went to market faster and at a fraction of the build cost.
Research firm saves $60K and 950+ hours
A global market research firm running focus groups, in-depth interviews, and brand tracking studies was spending thousands of analyst hours each year on manual transcription and thematic coding. Every study required the same slow, repetitive process.
By integrating Speak AI into their research workflow, the firm automated transcription across their full study portfolio. AI Chat replaced manual coding for recurring theme extraction. Analysts shifted from data processing to interpretation — delivering more studies in the same time, at a significantly lower cost per project.
Why market research firms choose Speak AI
Manual processes slow down delivery. Generic tools miss the depth that professional research requires. Dovetail handles repository management but not the full pipeline from capture to client. Speak AI is built for commercial velocity — from fieldwork recording to client-ready deliverable.
vs. manual transcription and coding
Manual focus group transcription takes 6–8 hours per recorded hour. Manual thematic coding adds more. Speak AI compresses that cycle to minutes for transcription and hours instead of days for coding — without sacrificing the accuracy professional research requires. Analysts spend time on insight, not data entry.
vs. generic transcription tools
Tools built for meetings — Otter AI, Fireflies, Fathom — are not designed for focus group dynamics, multilingual consumer studies, or structured coding frameworks. Speak AI supports multiple enterprise transcription engines, 100+ languages, speaker diarization for groups, custom metadata fields, and AI Chat with cross-study analysis. It is built for research at depth, not just meeting notes.
vs. Dovetail
Dovetail is a strong repository and tagging tool for teams that want to store and tag existing data. Speak AI handles the full upstream pipeline: capture, transcription, automatic AI analysis, and white-label client delivery. For agencies that need to move quickly from recording to deliverable — and deliver to clients under their own brand — Speak AI covers the end-to-end workflow that Dovetail does not.
Enterprise transcription partners
Speak AI integrates with AssemblyAI, Deepgram, Microsoft Azure Speech, and AWS Transcribe — giving research teams the transcription accuracy and language coverage that enterprise and government projects demand. You choose the engine that best fits your study’s language, audio conditions, and accuracy requirements.
White-label for agency differentiation
Research agencies use Speak AI to build a branded client experience under their own name. Remove Speak AI branding entirely, apply your logo and color system, and give clients a polished portal with AI Chat, keyword filters, and sentiment views. White-label delivery becomes a competitive differentiator — and a reason clients stay.
Multi-model AI — not locked to one
Most research tools lock you into a single AI model for analysis. Speak AI supports Claude, Gemini, and GPT — so your team can select the model that performs best for each task. Complex thematic coding, executive summaries, and cross-study synthesis each benefit from different model strengths. You should not be constrained by a single provider’s limitations.
Related: Best prompts for market researchers.
Every type of market research study, covered
From focus groups and IDIs to brand tracking and ethnographic research, Speak AI handles the transcription, analysis, and delivery for the full scope of commercial market research work.
Focus groups
Transcribe multi-participant focus group sessions with accurate speaker labels. AI theme coding extracts key themes, verbatim quotes, and sentiment patterns across sessions. Compare reactions between participant groups, geographies, or stimulus variants without reading every transcript.
In-depth interviews (IDIs)
Process IDIs at scale with the same pipeline as focus groups. Two-speaker diarization handles interviewer and respondent labels automatically. Use AI Chat to compare responses across your full IDI library — by segment, by question area, or by sentiment — in minutes.
Concept testing
Analyze concept test feedback from audio, video, or screen recordings. Sentiment analysis and keyword extraction identify what resonates and what does not across stimulus variants. Custom metadata fields tag each submission with stimulus version, respondent profile, and study wave for structured analysis.
Related: translate audio and video.
Brand tracking
Run recurring brand perception and ad response studies with consistent coding templates. Saved AI prompts apply the same analysis framework study after study — so longitudinal comparisons are consistent across waves. Track sentiment shifts, competitor mentions, and brand attribute scores over time.
Customer segmentation research
Capture and analyze voice-of-customer data across demographic and psychographic segments. Use AI Chat to extract segment-specific themes, compare language patterns, and surface the attitudinal differences that quantitative surveys miss. Build a living repository that grows richer with every study.
Ethnographic research
Process field recordings, diary studies, and longitudinal observation sessions. Upload audio from any device. Transcribe in 100+ languages for international fieldwork. Use AI theme coding to identify behavioral patterns and contextual cues across large volumes of naturalistic research data.
What research teams say about Speak AI
4.9 on G2
“Speak AI has drastically improved our ability to perform qualitative data analysis and helps to add narrative to our quantitative data.”
National Sports Federation Qualitative Research Lead
“We went from weeks of qual analysis to one day. Easy to use, easy to implement, and the support has been incredible.”
Connor H. Data Analyst, G2 review
“High accuracy, multilingual support, and insightful analysis. Integrations with Google and Zapier make it easy to streamline everything.”
Volker B. COO, G2 review
“I use Speak in French and English. It saves time and increases the precision of my reports.”
Francois L. Financial Advisor, G2 review
“I used to spend 45-60 minutes transcribing notes. Now it’s done in seconds, and I’m writing in minutes.”
Ted H. Business Owner, G2 review
“It’s easy to use, and I can actually get in contact with the team behind the product. Valuable to speak to a real human.”
Markus B. Medical Director, G2 review
Your market research agent across every study
Market research firms are judged on speed to insight. The faster you can move from raw interviews and focus groups to client-ready deliverables, the more competitive your practice is. Speak AI works as your market research agent across the full pipeline. Every session is transcribed with speaker attribution, analyzed for themes and sentiment, and added to a queryable repository that spans all your studies and client engagements.
AI Chat lets your team query across projects, asking Claude, Gemini, or GPT to compare consumer sentiment across demographics, surface emerging themes, or pull verbatim quotes organized by topic. Your agent turns hours of manual coding into minutes of structured insight. See how Speak AI agents work for market research.
One stack for screeners, panel surveys, and moderated qual
Market research teams are running three workflows in parallel: client interviews, panel video surveys, and moderated qual sessions. Speak AI is the only platform that runs all three from one stack, so every conversation lands in the same searchable repository the day it is recorded. That is what makes the three-pillar combination the moat: one panel, one transcript library, one set of insights ready for the client report.
Embeddable recorder
Drop a Speak AI recorder into your panel portal or screener follow-up and capture in-context video without a Zoom invite. Agencies running multi-market studies use it to gather pre-task and post-task reactions in the participant’s own environment.
Audio and video surveys
Send a Speak AI audio or video survey when you want unprompted long-form responses across 50, 500, or 5,000 panelists. You get coded transcripts and theme summaries back, not a heap of MP4 files to watch on 1.5x.
Voice agents (the moat)
A Speak AI voice agent can run the actual screening or follow-up interview at panel scale. It asks the question, follows up on the answer, and hands back a transcript-plus-summary that maps to your discussion guide. No competitor in the market research stack combines this with the recorder and survey layer.
One platform for capture, one for synthesis, one set of client-ready outputs across every study you run.
Frequently asked questions
Common questions about focus group transcription, analyzing focus group data, and using Speak AI as a market research platform.
What is focus group transcription?
Focus group transcription converts session recordings into readable text, ideally with speaker labels so analysts can attribute quotes and compare viewpoints. Speak AI automates this with multiple transcription engines and returns speaker-labeled transcripts in minutes rather than hours.
How do you analyse focus group data?
Analyzing focus group data means transcribing, coding themes and synthesizing findings. Speak AI speeds this up: AI Chat codes themes, pulls verbatim quotes and summarizes across your study library, while NLP analytics surface sentiment, keywords and named entities.
What is a customer insights platform?
A customer insights platform helps research and marketing teams collect, analyze and act on customer data. For agencies, Speak AI covers capture with embeddable recorders and surveys, analysis with AI Chat and NLP analytics, and delivery through white-label portals.
What is the best focus group software for research agencies?
The best fit handles the full workflow: capture or upload, accurate multi-speaker transcription, AI theme coding and white-label client delivery. Speak AI offers speaker diarization, AI Chat for cross-study analysis, 100+ languages and fully branded client portals.
Does Speak AI support multilingual focus groups?
Yes. Speak AI transcribes and analyzes in 100+ languages, so you can run focus groups in different markets, transcribe each session in its original language and analyze across markets in one workspace, without separate tools per language.
Can research agencies white-label Speak AI for clients?
Yes. Speak AI offers white-label configuration for agencies: remove Speak AI branding, apply your logo and colors, and deliver a branded client portal under your own domain. Book a consult to discuss configuration options.
Explore more Speak AI solutions
Qualitative Researchers
Built for rigorous qualitative methodology — grounded theory, thematic analysis, discourse analysis, and academic research workflows. Detailed coding frameworks and multi-study comparison.
UX Researchers
Usability testing, user interviews, screen recordings, and think-aloud protocols. Synthesize user feedback at scale and bring evidence into product decisions faster.
Audio and Video Surveys
Collect spoken consumer responses at scale with browser-based audio and video surveys. No apps required for participants. Every response is transcribed and analyzed automatically.
Embeddable Recorder
Embed branded audio and video recorders on your own platform or website. API, webhooks, and Zapier integration for automated pipeline routing. White-label and API access included.
Case Studies
See how research agencies, enterprise teams, and specialized firms use Speak AI to save hundreds of analyst hours and deliver better client outcomes.
How Market Researchers Use Speak AI for Qualitative Data at Scale
Qualitative market research produces large volumes of audio and video data (interviews, focus groups, panels, ethnographic recordings) that need to be transcribed, coded, and analyzed before insights can be delivered to clients. Speak AI compresses the transcription and first-pass synthesis steps, letting researchers spend more time on analysis and less on administrative processing.
Specific workflows Speak AI supports
Interview transcription
Batch-transcribe respondent sessions with automatic speaker labeling across projects.
Focus group synthesis
Extract shared and divergent themes across multiple group sessions automatically.
Longitudinal studies
Build searchable transcript libraries across waves of research in a single project workspace.
Multi-language research
Process respondents in 70+ languages, with transcripts returned in original or translated text.
Client-ready export
Download themed analysis, sentiment scores, and quoted excerpts in formats compatible with research reports.
See how market research teams use Speak AI for qual at scale.
Move faster from fieldwork to insight
Speak AI gives market research firms the transcription accuracy, AI analysis depth, and white-label delivery infrastructure to move faster without adding headcount. Used by research agencies worldwide — from boutique specialists to global firms running multilingual studies across dozens of markets.
Start self-serve
Create a free account, upload your first focus group or interview recording, and see Speak AI’s transcription and AI analysis in action. Get transcripts, speaker labels, AI Chat, and NLP analytics during your 7-day trial.
Work with our team
Need help setting up white-label portals, configuring multilingual pipelines, or integrating Speak AI into your agency’s platform? Our team works directly with research firms to configure the right setup. Book a consult to get started.
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