Undoubtedly, it can be challenging to transcribe focus groups. From the background noises to people talking over each other and non-verbal cues. These are all ingredients for a complex transcription. Yet, the most intriguing part is that focus groups are currently on the rise.
In fact, in 2017 alone, a whopping $2.7 billion was spent worldwide on conducting focus groups, according to ESOMAR. Equally important, focus groups are an invaluable tool for most business decisions. At some point, you will need to transcribe focus groups despite your business model.
With that said, Speak Ai offers innovative focus group transcription services so your business can make informed decisions from the collected data. But before we get to that, let’s learn more about how to transcribe focus groups and why you should take Speak Ai on their offer.
Why Businesses Are Using Focus Groups for Data Collection
Focus groups are a gathering of people with some common interests. And in business, these individuals are a quick and budget-friendly way of gathering data about your customers and your products. That’s why most companies typically use focus groups to collect data and understand their target audience better.
How to Transcribe Focus Groups
We all know that focus groups are large groups with multiple speakers. That’s part of the reason why it can be a bit challenging to transcribe focus groups. Ultimately, the best way to achieve accurate and complete transcriptions is to entrust them to professional transcribers at Speak Ai.
Meanwhile, the first and most crucial step to accurate transcriptions is having a clear audio or video recording of your online or in-person discussion. With that said, here’s the right way to transcribe focus groups and get the most insights.
1. Start by Making a Verbatim Transcript
When preparing to transcribe focus groups, start by writing everything down in a verbatim transcript. You can either create the transcript word for word or without the fillers. Either of the two styles works; it just depends on whether or not you’d like to study the participant’s interactions. But, generally, verbatim transcripts include background noises, non-verbal communication, and fillers.
2. Place Timestamps
Periodic timestamps make your life much easier when transcribing. They help you cross-check sections of the audio. With timestamps, you can go back and listen to specific parts of the audio that weren’t clear without listening to the whole audio file. Working with Speak Ai’s Automated Transcription software makes everything more manageable. That’s because it provides timestamps for every transcribed video or audio file.
3. Identify the Speakers
Identifying the speakers to make the most of the data you collect from a focus group is imperative. Since you have many speakers in a focus group, you might have difficulty identifying who said what.
For that reason, identify everyone participating in the focus group. As you transcribe focus groups, use ‘M’ for moderator and ‘P’ for participator. Also, ‘male’ and ‘female’ could work as audio identifiers for the speakers.
4. Ensure Confidentiality
One of the most crucial practices when transcribing focus groups is maintaining participants’ anonymity. That allows every participant to speak their mind. Therefore, you can use Participant A or Participant B instead of the speakers’ real names as audio identifiers.
5. Don’t Edit Natural Speech
As you transcribe focus groups, you will notice a lot of cross talks, grammatical errors, mispronounced words, or even expletive language. You might be tempted to clean it up, but to achieve an accurate transcription, you must leave everything as is. If some statements are unclear, add a timestamp and place the information in brackets. You’ll use that to verify the comments later.
How Long Does It Take To Transcribe Focus Groups?
The amount of time needed for transcribing a focus group largely depends on various factors. For instance, the context of the conversation as well as the length of the audio file. In most cases, it will take about four hours to transcribe one hour’s worth of content, even as a professional.
That might take much longer if the audio quality is poor, people keep talking over each other, or there’s lots of background noise. Unfortunately, this is pretty common in focus group discussions.
That’s why professional transcribing services will save you time and resources. Get Speak Ai’s integrated Professional Transcription that offers complete, accurate, ready-to-use transcripts. Our transcription team is skilled in editing, research, and quality assurance.
How Speak Ai Can Help You Transcribe Focus Groups
Granted, you are skilled and will likely find the ideal way to transcribe focus groups. But how long do you think that will take? More importantly, will you effectively capture all the necessary details in time? Probably not! Speak Ai has a practical and elaborate way to help you tackle your focus group transcription needs.
Speak Ai offers two options for you:
1. Speak Ai: Automated Transcription
As the term suggests, automated transcription uses Ai to transcribe your file. The process is straightforward and works well when you want to transcribe focus groups. What’s more, Speak Ai transcription service takes only a few minutes to convert your file. Here are the steps to follow:
- Click here to create an account on Speak Ai.
- After answering a few critical questions about your organization, you’ll get access to your dashboard.
- The next step is to upload your video and request Automated Ai transcription.
- Once your file is complete, you’ll need to make a few necessary changes to the content.
- Speak’s in-app transcript editor allows you the chance to make edits to your script quickly. But if you’d like to go the professional way and work with an expert transcriber, click on the ‘Get Professional Transcription’ button.
2. Professional Transcription
Professional transcription on Speak involves working with professional remote transcribers. Speak has a team of experienced editing, research, and quality assurance experts. That means you’ll receive professionally written transcripts that you can use commercially.
Additionally, professional transcription is the perfect fit for transcribing focus groups. Here’s the process for getting expert help:
- Once you’ve pressed the ‘Get Professional Transcription’ button on Speak, a drop-down list will appear. You will have to provide speaker labels, a glossary, and additional instructions to ensure the script is accurate.
- Afterward, Speak professional transcribers receive the link to a secure transcribing editor interface to begin working on the task. They work through the content, making adjustments where necessary. The result is then reviewed once all is said and done.
- Finally, you will receive a notification that your transcription is complete. Speak charges $1.50 per minute for professional focus group transcription.
In Summary: Professional Focus Group Transcription
Speak Ai is definitely worth every penny. Their team of experts ensures you have nothing but the best quality focus group transcription as soon as possible. That said, join 7000+ individuals and teams who are relying on Speak Ai to capture and analyze unstructured language data for valuable insights. Start your free trial or book a demo to stream your workflows, unlock new revenue streams and keep doing what you love.