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A Summary Of Qualitative Data Analysis Software
Qualitative data is by far the heart and soul of any business venture. But in its raw form, this data isn’t worth much. So how do you get to analyze huge chunks of qualitative data within a short time? Well, that’s where the best qualitative data analysis software comes in.
Qualitative data is typically generated through open-ended surveys, interview transcripts, texts and documents, and video recordings. Undoubtedly, qualitative data has more depth and is unstructured, making it different from quantitative data. Hold up! Do you understand what qualitative data analysis is?
What is Qualitative Data Analysis?
Qualitative data analysis is the art of structuring, interpreting, and gathering qualitative data to understand it better and what it represents. As I said earlier, qualitative data is unstructured and numerical. Meaning it’s challenging to decipher in its natural form.
However, businesses often use this data to interpret how customers value their products or services. More importantly, qualitative data is a rich source of data-driven decisions for any company. With the risk of sounding like a broken record, analyzing this data can be nerve-wracking.
That’s why the best qualitative data analysis software is now becoming the most sort after digital item. With this software, you can easily extract the relevant information from the raw data and use it to make profitable or future business decisions.
The Best Qualitative Data Analysis Software: Analysis Methods
There are currently several techniques that can be used to determine the specific objectives of the research. These analysis methods include:
· Content Analysis
Content analysis is a popular method of qualitative analysis. This technique makes it easy to identify patterns in content from the text and group them into themes, concepts, and words. Thematic analysis is the core of the content analysis. What’s more, content analysis helps identify relationships between grouped content data.
· Thematic analysis
This analysis technique aids in interpreting the message behind the words people use. The basic idea here is to discover repeating themes found in the text. The themes provide insights into the data that can be quantified. Generally, the information that’s derived in this technique is in code.
· Narrative analysis
This type of analysis leverages the stories people tell and the language they use to decipher the information. Narrative analysis is beneficial when understanding the customer’s point of view. More importantly, a narrative analysis makes it easy to summarize the outcome of a specific case study.
· Discourse analysis
Another type of analysis is discourse. This form is applicable when trying to understand cultural, power, and political dynamics in a specific situation.
The focus is on how the users express themselves in different social events. Brands commonly use this analysis technique to understand customers’ feelings about their products or service.
· Grounded analysis
The grounded technique is beneficial when there’s less information about the subjects. This analysis starts by formulating a theory around the single data. That means the theory or technique is grounded. However, this technique is based on actual data and is not speculative.
Top 4 Steps of Qualitative Data Analysis
For the best qualitative data analysis software to do its job, you’ll need to take care of a few things first. And we’ve broken them down into four simple steps, which include;
1. Conduct research
Before anything, you need to gather the data for analysis. Here, you can follow the classical way of gathering data, for instance, by conducting surveys and interviews. There are other data collection forms, but for this case, let’s stick with surveys and interviews. Or you can choose to use existing data from customer feedback.
2. Organize your Qualitative Data
Once you’ve gathered all the data, you now have to find the ideal way to organize it. Before your data can be analyzed, it needs to be organized in a single place. And why is that important? Consistency! When all the data is accessible at one point, you will have an easier time analyzing it and making informed decisions. An excellent way to organize your data is by using spreadsheets, feedback repositories, or CAQDAS.
3. Code Your Data
Once the data is organized, it’s time to code it. This step helps to extract meaningful insight from the content. But don’t be spooked by the term ‘coding.’ In fact, coding is simply a labeling technique that helps to organize your data further to identify the themes quickly. With this system, you can also find the relationship between different themes.
An excel sheet is quite common when coding your work, but there are other software you can utilize, for instance, CAQDAS, EnjoyHQ, IBM SPSS, and ASCRIBE. All these software will need a bit of getting used to so you can use them. However, if you want something fast and reliable without coding, Speak Ai is perfect. Speak Ai automates this process for you, and the results are more accurate than this manual process.
4. Analyze and Report Your Qualitative Data
This step tells a story of the data you’ve collected. This step involves creating a visual representation of your data to make it easy to understand. The process of getting insightful data from the code isn’t straightforward. It requires you to scour through the code and find meaningful correlations between the data.
After the code is fully developed, it’s time to communicate a narrative to your stakeholders. This report is typically in graphs and other visualization software appropriate for your qualitative data. Without the best qualitative analysis software, this process can be tedious. Ask anyone who does this manually, and they’ll confirm that it’s not as easy as taking a walk in the park.
The Best Qualitative Data Analysis Software
Business owners and other experts have leaned towards using manual methods for ages. That’s because automation software that could effectively analyze qualitative data still needed a little more research. However, that’s no longer the case. We now have a plethora of qualitative analysis software that can handle repetitive tasks.
However, we have two dominant software programs that rank up as the best qualitative data analysis software: NLP (Natural Language Processing) and Data Visualization. Both help with qualitative data analysis. But if you don’t know where to start, talk to Speak Ai.
How To Do Qualitative Data Analysis With Speak
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 7-day trial with 30 minutes of free English audio and video transcription included when you sign up for Speak.
In Speak, you can seamlessly upload, transcribe, and translate audio, video, and text files all at once! If you have video, you can use our AI video-to-text converter to convert video to text; if you have audio, you can use our AI audio-to-text converter to convert audio to text. You can also transcribe YouTube videos and use AI to analyze text. You can see compatible file types for each option below.
Accepted Audio File Types
MP3
M4A
WAV
OGG
WEBM
M4P
Accepted Video File Types
MP4
M4V
WMV
AVI
MOV
FLV
Accepted Text File Types
TXT
Word Doc
PDF
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Interview Data.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 7-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your Language Data
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete. That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak AI Chat To Analyze Your Data
What Is AI Chat?
Speak AI Chat leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak AI Chat, you can now perform those tasks on the audio, video and text data in your Speak account.
Step 7: Select Your Assistant Type
To help you get better results from Speak AI Chat, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
General
Researcher
Marketer
Choose the most relevant assistant type from the dropdown.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
Create a SWOT Analysis
Give me the top action items
Create a bullet point list summary
Tell me the key issues that were left unresolved
Tell me what questions were asked
Create Your Own Custom Prompts
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown.
In this example, we ask to analyze all the Interview Data in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak AI Chat As ChatGPT For Qualitative Data Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 7-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign-up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
Premium Export Options (Word, CSV & More)
Custom Categories & Insights
Bulk Editing & Data Organization
Recorder Customization (Branding, Input & More)
Media Player Customization
Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
Speak Ai is a company that specializes in providing software that makes your work and business experience seamless. That said, join 200,000+ teams and individuals worldwide who rely solely on Speak Ai to analyze their qualitative data to gain valuable insights. Here’s your one-time chance to get a trial or even book a demo to optimize your workflow. So, what are you waiting for?
Frequently Asked Questions
Answers to common questions about pricing, billing and product features.
Qualitative data analysis software helps researchers process, organize, and analyze qualitative data, such as interviews, focus groups, and surveys. Speak’s qualitative data analysis tool automates tasks like transcription, coding, and theme identification, allowing you to gain insights faster and more accurately than traditional manual methods.
Speak’s qualitative data analysis software uses AI to automatically transcribe and analyze your qualitative data. It identifies key themes, trends, and sentiments, presenting the results in easy-to-understand visualizations. This enables you to quickly understand the underlying patterns in your data without spending hours on manual coding.
Speak’s qualitative data analysis platform supports a wide variety of data formats, including audio, video, and text. You can analyze interviews, focus groups, open-ended survey responses, and other forms of qualitative data to uncover meaningful insights and patterns.
Speak’s qualitative data analysis software automates time-consuming tasks such as transcription, coding, and theme extraction. By using AI to quickly analyze large datasets, you can reduce manual labor, minimize human error, and accelerate your research process by up to 80%.
Yes, Speak’s qualitative data analysis tool allows for full customization. You can create your own themes, codes, and categories based on the unique needs of your research project. This flexibility ensures that your analysis is tailored to your specific research questions and goals.
The key benefits of using qualitative data analysis software like Speak include faster data processing, improved accuracy, and deeper insights. Speak’s AI-powered tool enables you to analyze qualitative data at scale, uncover trends, and make data-driven decisions more quickly than with traditional methods.
Yes, Speak’s qualitative data analysis software is built to handle large datasets efficiently. Whether you’re analyzing hundreds of interviews or thousands of survey responses, Speak’s AI engine processes the data quickly, identifying themes, trends, and sentiments across all your qualitative data.
Yes, Speak integrates seamlessly with tools like Zoom, Google Drive, Zapier, and others. This allows you to import qualitative data directly into the platform and streamline your workflow by connecting Speak with your favorite tools for data collection and analysis.
Speak’s qualitative data analysis software improves accuracy by using advanced natural language processing (NLP) to identify themes, keywords, and sentiment in your qualitative data. This reduces the subjectivity and potential bias that often comes with manual analysis, providing more consistent and reliable insights.
You can get started with Speak’s qualitative data analysis software by signing up for a free 7-day trial, no credit card required. Upload your qualitative data in audio, video, or text format, and start using Speak’s AI-powered tools to quickly analyze and visualize your insights.
Getting started with Speak’s thematic analysis software is easy. Sign up for a free 7-day trial with no credit card required. Simply upload your data and start using Speak’s AI-powered tools to automatically identify themes, visualize insights, and streamline your qualitative research process.
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The Speak Ai Meeting Assistant Solves All Your Meeting Problems
The Speak Ai Meeting Assistant automatically joins your meetings and records, transcribes, and analyzes them.
The Speak Ai Meeting Assistant (some call it the AI Notetaker) works on Zoom, Microsoft Teams, Google Meet and Webex by Cisco.
Never miss another meeting across major meeting platforms. You even have the ability to customize your Meeting Assistant’s name and image for a new level of personal and professional branding when capturing calls!
Whether you are doing qualitative research, academic research, marketing research, competitive analysis, digital marketing or other crucial functions of your organization, Speak has enabled easy individual and bulk uploading of audio, video and text data.
Convert audio and video to text with automated transcription, import CSVs for bulk analysis, capture recordings with an embeddable recorder, create directly in Speak or use popular integrations to automate capture.
Whether it is customer interviews, Zoom recordings, YouTube videos, podcasts, focus groups, Amazon Reviews, tweets or other crucial qualitative feedback channels, Speak will help you identify actionable, competitive insights in your data.
Speak’s speech recognition and natural language processing engine automatically transcribes and analyzes audio, video and text data to uncover important keywords, topics, key phrases, do sentiment analysis and more.
With the data captured and analyzed, you can compare trends over time, data sets against each other and find entirely new opportunities you can’t discover on your own.
Ask questions and get meaningful responses with Speak Magic Prompts!
Don’t want to spend hours analyzing your audio, video and text data? No worries! With Speak Magic Prompts, you can use our recommended prompts or create your own to get mind-blowingly powerful answers from Speak.
Think of it as OpenAi’s GPT or Google Bard for all your audio, video and text in Speak. No character limits. Analyze many files at once. Store your history of responses. Send those responses wherever you want! Generative AI and large language models are right in your hands here at Speak.
Speak automatically generates powerful research repositories that do data visualization, deep search, media playback and other incredible functions to reveal insights like never before.
Create custom shareable media repositories with automatic and professional transcription, natural language processing, sentiment analysis and other cutting-edge technologies so you can stay many steps ahead of your competition.
I don't want to swear but Speak is awesome! I love it. It makes all the data come to life and makes finding information incredibly easy with its powerful search functionality.
Mariette Abrahams
CEO and Founder Qina
Our administrative labor has been reduced to a fraction of what we needed with our old system, plus the transcription quality is a huge step up. That's a very big deal.
Rachel Cachero
Founder Vetswell
As a person who spends hours per day brainstorming out loud I couldn't make sense of all of my recordings. Speak helped me synthesize hours of audio into useful insights.
Justin Finkelstein
Founding Member Citi Technology Innovation Center
Costly developers & data scientists?
Goodbye 👋
Capture audio and video responses from anywhere
Speak gives you many ways to capture important audio or video data for qualitative research, data visualization, automatic transcription and more.
Build custom embeddable audio and video recorders, record directly in-app or easily upload locally stored files.
Think of the embeddable recorder as audio surveys and video surveys that drive a transformational change in how you get insights from unstructured language data.
Use our Speak Ai Zapier integration, Google Chrome Extension, Zoom integration, Vimeo integration and other valuable integrations to automate your workflow.
For example, automatically transcribe YouTube videos, transcribe podcasts, save captured media to Google Drive, analyze RSS feeds and more.
All with no need for expensive developers or data scientists.
While not a custom development firm, our team at Speak Ai loves working closely with our customers to make improvements quickly, go above and beyond with support, build integrations and ensure you are set up for success.
We are not an ordinary technology company that leaves you frustrated with no responses. We love this space and are passionate about making sure no organization is left behind.
Get important insights including keywords, trends and sentiment analysis with our AI system.
Deep Search
A powerful search tool built into the app to find the exact information you're looking for.
APIs and integrations
Augment your existing workflow by connecting to your favorite applications.
Media management
Upload and manage your entire media library in one place. Find shared content across files.
Private and secure
All our processes are HIPAA compliant. Privacy is key and you retain ownership of your content.
Multiple export formats
Share your transcripts in the most commonly used formats or by using our interactive player.
Get Started With The Leading Qualitative Data Analysis Software Platform.
Speak saves 80%+ of your time and cost when extracting themes from interviews, focus groups, survey data and other unstructured language information.
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