120+ hours of recorded interviews and focus groups analyzed • over 950 hours saved • $60K+ estimated savings
Overview
A leading global market research and consulting firm adopted Speak AI to turn long form interviews and focus groups into reliable, evidence backed insight faster.
Projects span multiple countries and languages and require careful handling of sensitive client data. The team needed an efficient, secure way to move from raw audio and video to client ready deliverables without sacrificing depth or rigor.
By centralizing capture, accelerating transcription, and automating first pass analysis, the organization reduced turnaround times and shifted analyst effort back to interpretation and strategy.
The Challenge
Depth is the firm’s advantage, but depth produced a growing backlog. Analysts were spending nights transcribing, hunting for clips, and reconciling formats across languages and markets before they could even start the real analysis.
Security and governance needs added pressure. The team required reliable folder level permissions, optional password protection for shared libraries, and two factor authentication that fit everyday workflows. Any friction risked delays or workarounds that undermined consistency.
As volume increased, the emotional toll was real. The work felt administrative instead of analytical. Leadership needed a repeatable system that protected data, respected roles, and delivered consistent, verifiable outputs on schedule.
Solution and Workflow
Speak AI provided a unified environment to capture, secure, and analyze qualitative data at scale while preserving research context.
- Centralized project repositories keep recordings, transcripts, and outputs organized by engagement and team.
- Automated transcription with fast editing converts recordings to accurate text in minutes and supports speaker labeling.
- Highlight reel clipping creates time coded evidence to anchor narratives and deliverables.
- Folder level AI chat surfaces patterns and specific references across many sessions for rapid synthesis.
- Structured exports to DOCX and CSV integrate with existing templates and research frameworks.
During the rollout, governance features were refined with the client’s feedback. Team based folder access was enforced, password options were provided for shareable libraries, a trusted device setting reduced two factor prompts for 7-days, and owner permissions were clarified to prevent accidental lockouts. The team also received a merged transcript export to streamline large study reviews.
Results
| Metric | Before Speak AI | After Speak AI | Improvement |
|---|---|---|---|
| Review and coding time per file | Several hours of manual transcription and hand coding | Minutes of guided review with automated summaries and clips | 95% faster analysis |
| Analyst capacity | Limited by repetitive process | Over 950 hours saved to date | Analysts focused on high value interpretation |
| Estimated cost savings | Labor heavy manual workflow | $60K+ saved to date | Compounded value as usage expands |
Methodology note: Audio and video hours are combined from analyzed sessions to date. Savings are modeled using a traditional manual baseline of 8.0 hours per recorded hour for transcription and analysis versus 0.3 hours of AI assisted oversight. The model values savings at $137 per recorded hour. Figures are rounded to protect confidentiality and will increase as additional recordings are processed.
Security and Governance
Data encryption in transit and at rest with no customer data used for model training.
Role based access with team and group level folder controls plus optional password protection for shared libraries.
Two factor authentication with a trusted device option to reduce prompts while maintaining security.
Audit friendly sharing with usage statistics and chat history visibility when libraries are published to stakeholders.
Usage Snapshot
Over 120 hours of interviews and focus groups processed across multiple markets and languages. Adoption expanded from a pilot into an organization wide rollout, followed by an annual renewal and ongoing feature improvements based on researcher feedback.
Industry Context and Keywords
market research, qualitative research, neuromarketing, metaphor analysis, deep consumer insights, brand positioning, behavioral science, global research, consumer psychology
Take the Next Step
Ready to see this workflow in action for your team? Book a 15 minute walkthrough, create a free Speak AI account, or estimate your ROI with our interactive calculator.
