The challenge
Ryerson University (now Toronto Metropolitan University) is one of Canada’s leading comprehensive universities, known for innovation and applied learning. The university’s strategic initiatives team, led by Farhan Zia, Senior Manager of Strategic Initiatives, needed a better way to host, share, and extract value from their growing media library.
University media libraries often contain hundreds or thousands of hours of recordings from lectures, events, workshops, and institutional communications. Without transcription and search capabilities, this content becomes a static archive rather than an active, discoverable resource. The team needed a system that could make media interactive, searchable, and accessible while also providing analytics to measure engagement and success.
- Static media archives: Video and audio content was stored but not searchable. Users had to watch or listen to entire recordings to find specific information.
- Accessibility gaps: Without transcripts, media content was not accessible to users with hearing impairments or those who preferred text-based consumption.
- No measurement: The team lacked tools to measure how media was being consumed, which content resonated, and where engagement dropped off.