Case Study — Higher Education

Ryerson University builds an interactive, searchable media library with Speak AI

Ryerson University partnered with Speak AI to implement interactive media players that automatically transcribe content and extract customized insights, making their media library more searchable, accessible, and measurable.

Interactive media players | Automatic transcription | Searchable library

The challenge

Ryerson University (now Toronto Metropolitan University) is one of Canada’s leading comprehensive universities, known for innovation and applied learning. The university’s strategic initiatives team, led by Farhan Zia, Senior Manager of Strategic Initiatives, needed a better way to host, share, and extract value from their growing media library.

University media libraries often contain hundreds or thousands of hours of recordings from lectures, events, workshops, and institutional communications. Without transcription and search capabilities, this content becomes a static archive rather than an active, discoverable resource. The team needed a system that could make media interactive, searchable, and accessible while also providing analytics to measure engagement and success.

  • Static media archives: Video and audio content was stored but not searchable. Users had to watch or listen to entire recordings to find specific information.
  • Accessibility gaps: Without transcripts, media content was not accessible to users with hearing impairments or those who preferred text-based consumption.
  • No measurement: The team lacked tools to measure how media was being consumed, which content resonated, and where engagement dropped off.

The solution

Ryerson University implemented Speak AI as the foundation for a modern, interactive media hosting and sharing system.

Interactive media players

Speak AI’s interactive media players were deployed across the university’s web properties, allowing users to navigate content by topic, search within recordings, and jump to specific moments instead of watching entire files.

Automatic transcription

Every piece of media was automatically transcribed on upload, creating text-based representations that made content searchable, quotable, and accessible to all users regardless of hearing ability or language preference.

Customized insight extraction

Beyond basic transcription, Speak AI extracted customized insights from the media, helping the team identify key themes, topics, and patterns across their content library.

Analytics and success measurement

The platform provided analytics on how media was being consumed, giving the team data to understand engagement patterns and measure the impact of their content initiatives.

“Our team at Ryerson University is excited to be working with Speak AI to implement a novel system for hosting and sharing media. This includes interactive media players that automatically transcribes and extracts customized insights from the media. This makes our media library more interactive and searchable, increasing accessibility, efficiency, and the ability to measure success. We chose to work with Speak AI because they are harnessing the latest innovations in technology in a way that is valuable to our organization and others managing media.”
Farhan Zia, Senior Manager of Strategic Initiatives, Ryerson University

Key takeaways

  • Interactive media transforms static archives: Adding searchable transcripts and interactive navigation turned a passive media library into an active, discoverable knowledge base that users could engage with on their own terms.

  • Accessibility drives broader engagement: Automatic transcription made media accessible to users with hearing impairments and those who prefer text, expanding the potential audience for every piece of content.

  • Universities need measurement for media investments: With analytics built into the media platform, the team could finally measure engagement and demonstrate the value of their content initiatives to stakeholders.

  • Innovation-ready institutions benefit from AI-powered media tools: Ryerson’s culture of applied innovation made it a natural fit for deploying AI-powered transcription and insight extraction across institutional media.

Ready to transform your media library?

Whether you manage a university media library, institutional archive, or organizational content hub, Speak AI helps you make media interactive, searchable, and measurable. Book a demo or start exploring the platform today.

Try Speak AI Free

Create a free account and start a 7-day trial. Upload media, test interactive players and automatic transcription, and see how Speak AI can modernize your content library.

Book a demo

Talk to our team about your media hosting needs. We will walk through how interactive players, transcription, and analytics can work for your institution.