Case Study — Media & Events

Microdose (MD Media) boosts SEO rankings and streamlines documentary production with Speak AI

Microdose, a leader in virtual events and media production for the mental health and wellbeing space, used Speak AI to make their media library more searchable, improve SEO rankings, and dramatically streamline documentary production workflows.

100+ countries reached | Improved SEO rankings | Streamlined production

The challenge

MD Media (operating as Microdose) produces original content monthly including web conferences, documentaries, and an interactive multimedia library focused on the emerging alternative mental health and wellbeing industry. By 2020, their content had reached viewers in over 100 countries.

As the media library grew, the team faced increasing challenges making their content discoverable, accessible, and efficiently produced. Producing documentaries required extensive manual work in filming, editing, and post-production. Their growing media library lacked the search and accessibility features needed to maximize its value. And without transcripts and text-based content, their video and audio assets were largely invisible to search engines.

  • Content discoverability: Hours of valuable video and audio content sat in a library that was difficult to search and navigate, limiting its utility for viewers.
  • SEO blindspot: Without transcripts or text representations, media content could not rank in search results, leaving significant organic traffic on the table.
  • Production bottlenecks: Documentary workflows involved manual transcription, editing, and coordination that slowed the team down as content volume increased.

The solution

Microdose deployed Speak AI across their content operations to transform how media was produced, organized, and discovered.

Automated speech-to-text

All media content was automatically transcribed using Speak AI, creating searchable text versions of every video and audio file. This turned the media library from a collection of opaque files into a fully searchable knowledge base.

SEO-optimized media library

With transcripts attached to every piece of media, the library became indexable by search engines. The team saw measurable gains in search engine rankings, analytics insights, and overall media reach.

Streamlined documentary production

Speak AI’s automated transcription and analysis tools were integrated directly into the documentary production workflow. Filming, editing, and production timelines were significantly compressed by leveraging automated speech-to-text throughout the process.

Interactive, accessible media hosting

The interactive media players and accessibility features meant viewers could navigate content by topic, search within recordings, and access transcripts alongside video, making the library more valuable for their global audience.

“Speak AI has built a powerful system to help make our media library more valuable. With their support, we’ve already seen big gains in search engine rankings, analytics, and the reach of our media. We’ve also used the Speak system to help us significantly streamline our documentary filming, editing, and production by leveraging the automated speech-to-text and analysis.”
Connor Haslam, Chief Product Officer, Microdose

Key takeaways

  • Media libraries need transcription to be discoverable: Without text representations, video and audio content is invisible to search engines and difficult for users to navigate. Automated transcription unlocked both SEO value and user experience improvements.

  • Documentary production can be accelerated with AI: Automated speech-to-text replaced manual transcription steps in the production pipeline, compressing timelines and freeing the creative team to focus on storytelling.

  • Global reach requires accessible content: With viewers in 100+ countries, interactive transcripts and searchable media made the library usable for a diverse, international audience.

  • Search rankings respond to transcript-backed media: Adding automated transcripts to media pages drove measurable improvements in search engine rankings and expanded organic reach.

Ready to make your media library work harder?

Whether you produce documentaries, host virtual events, or manage a growing media library, Speak AI helps you transcribe, search, and optimize your content for discovery. Book a demo or start exploring the platform today.

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Create a free account and start a 7-day trial. Upload your media, get automated transcripts, and see how Speak AI can make your content library searchable and SEO-ready.

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