It’s important to get insights data from individual interviews, files and projects.
Phonic works great for individual surveys and survey responses but doesn’t let you aggregate and view trends across legacy data, previous projects or any other time periods that your data set is applicable to.
With Speak, you can upload data from any time range, any source and unlock insights that help identify trends over time instead of simple one time responses.
You can even aggregate multiple projects and data sets to see if any hidden connections exist across all your files.
For instance, instead of manually tagging every time someone mentions a specific brand, problem, name or topic, you can train Speak to extract that information for you across every single file that you upload to your account.