44 North Digital Marketing used Speak AI to automatically transcribe and analyze more than ten qualitative research files for a client engagement, finding forgotten insights and delivering a stronger marketing plan in a fraction of the time.
44 North Digital Marketing is a full-service digital marketing agency that helps clients grow through data-driven strategy. When one of their client engagements required qualitative research, Account Manager Jacob Bell needed to transcribe and analyze more than ten audio files to build a comprehensive marketing plan.
Manually transcribing and reviewing that volume of qualitative data would have consumed days of billable time. The team needed a solution that could deliver accurate transcripts quickly, support multiple export formats for client deliverables, and provide analytical insights that would surface themes and patterns across all the interviews.
44 North Digital Marketing used Speak AI to automate the transcription and analysis workflow for their qualitative research project.
All audio files were uploaded to Speak AI and transcribed automatically. No manual transcription work, no outsourcing to freelancers, and no waiting days for results. The team had accurate transcripts ready within minutes of upload.
Speak AI’s analysis tools helped the team identify keywords, themes, and sentiment patterns across all files. This surfaced insights that might have been missed during manual review, including details Jacob noted he had “forgotten about.”
Transcripts and analysis were exported in multiple formats suitable for client deliverables, making it easy to integrate findings into the final marketing plan without reformatting or additional prep work.
The Speak AI team provided direct support to ensure 44 North hit their client timeline. Quick turnaround on questions and guidance helped the agency stay on track throughout the engagement.
Hours saved on transcription: Automated transcription eliminated the need for manual transcription of 10+ qualitative research files, freeing the team to focus on analysis and strategy rather than typing.
Hidden insights surfaced: Speak AI’s analysis capabilities identified themes and details that had been forgotten or overlooked, making the final marketing plan more comprehensive and data-driven.
Client deliverables improved: Multiple export formats meant findings could flow directly into client presentations and marketing plans without additional reformatting.
Agencies can scale qualitative research: For marketing agencies handling client research, Speak AI turns a time-intensive manual process into a fast, repeatable workflow that delivers richer insights.
Whether you are a marketing agency running client research or an in-house team analyzing interviews, Speak AI automates transcription and surfaces insights so you can focus on strategy. Book a demo or start exploring the platform today.
Create a free account and start a 7-day trial. Upload your audio files, get automated transcripts, explore AI analysis, and see how Speak AI fits your research workflow.
Talk to our team about your use case. We will walk through how automated transcription, qualitative analysis, and export tools can work for your agency or team.
