Understanding Semantic Search and Examples
Semantic search is an advanced form of search that enables users to ask natural language questions and receive accurate and relevant results. Semantic search goes beyond traditional keyword matching, understanding the user’s intent and the context of the query to return the most accurate results. In this blog, we will look at what semantic search is and provide some examples of the technology in action.
What Is Semantic Search?
Semantic search is a form of artificial intelligence (AI) that understands the context of a query, allowing for more accurate and relevant results. Traditional keyword searches are limited in their ability to provide accurate results as they rely on exact matches to the query. Semantic search, on the other hand, understands the user’s intent and the context of their query to return the most relevant results.
For example, a traditional search engine may return results related to “running shoes” even if the user’s query was “shoes to run in”. Semantic search, however, can understand the user’s intent and return results that are more relevant to their query.
Benefits of Semantic Search
Semantic search offers a number of benefits to users, including:
- More accurate and relevant results
- Improved user experience
- Better understanding of user intent
- Improved search engine optimization (SEO)
Semantic Search Examples
The following are examples of how semantic search works:
Synonyms
Semantic search can understand synonyms and return results related to the query even if the user does not use the exact words. For example, a query for “running shoes” may return results related to “jogging shoes” or “trainers”.
Natural Language Processing
Semantic search uses natural language processing (NLP) to understand the user’s intent and return results that are relevant to their query. For example, a query such as “Which shoes are best for running?” can be understood by semantic search and return results that are related to running shoes.
Inference
Semantic search can infer the user’s intent and return results based on this understanding. For example, a query for “shoes for running” may return results related to running shoes, even if the user does not use the word “running” in their query.
Conclusion
Semantic search is an advanced form of search that uses AI to understand the context of a query and return results that are more accurate and relevant. Semantic search can understand synonyms, use natural language processing, and infer the user’s intent to provide the most relevant results. By using semantic search, businesses can improve the user experience and increase their SEO rankings.
