The Best Customer Feedback Tools

The Best Customer Feedback Tools

The best customer feedback tools play a crucial part in upgrading your services and goods, promoting growth, and offering an all-around exceptional user experience.   

But how can you receive timely, useful feedback? You just need to put in some work to get an appreciation for the new consumer insights to enable the necessary enhancements. And for that, you need effective customer feedback software!

A real-time customer feedback solution equipped with a variety of features and functionalities would greatly simplify and improve this procedure.

The term “customer feedback tool” refers to a piece of software designed to automate the process of creating and sending out surveys to collect feedback from your customers. You may then study these findings and act appropriately.

Features such as Net Promoter Score (NPS) surveys, Customer Satisfaction (CSAT) surveys, Text and Sentiment Analysis (TSA), Omnichannel Feedback (OF), Great Support (GSR), and so on are essential in any customer feedback product.

Many different types of customer feedback tools exist, each with its own set of capabilities.

Select the best option for your company’s requirements and objectives. Whatever method you use, should aid in the analysis and enhancement of the client experience.

Best Customer Feedback Tools

The Best Customer Feedback Tools

Here are a few tools that you can use.


With Survicate, you can easily collect feedback from online platforms. Sending surveys is as simple as sending an email, or you may include a link, chat, or in-product delivery. Using a website or a mobile app, you may conduct surveys with a specific audience. 

It’s compatible with a wide range of customer relationship management, analytics, and support software. With Survicate, you can streamline the process of gathering and analyzing consumer feedback. Get feedback from customers at every level of the sales process in real-time.


All of your marketing, sales, customer service, and content management needs may be met with Hubspot, a customer service software.

The Hubspot Customer Feedback tool allows you to create surveys for feedback collection and send them out through email or post them on your website. Because of Hubspot’s emphasis on usability, the platform’s adaptability features are limited.


SurveyMonkey is an online survey platform that integrates with over one hundred different applications and plug-ins, including MailChimp, Slack, Google Drive, Microsoft Teams, and Hubspot, among many others. 

The 12 included survey templates cover a wide range of topics (health, marketing, education, etc.), however, users are limited in their ability to personalize their surveys.


A program called Typeform may be used to construct interactive forms, surveys, and quizzes. It features an intuitive interface and provides a wide variety of aesthetically appealing forms, survey, quiz, and report templates. 

Some features would be helpful, however, such as the option to modify the survey’s HTML code, which is now unavailable.


Wootric is a tool for keeping tabs on customer feedback that conducts NPS, CSAT, and CES surveys to gauge client happiness. E-mail, online and mobile applications, chat, and SMS may all be used to gather feedback. 

The UI of Wootric is well-designed and simple to use. Nonetheless, when dealing with large volumes of data, this tool may move at a snail’s pace.


User feedback and customer surveys are the focus of Refiner, a solution designed specifically for SaaS businesses. Refiner streamlines the process of monitoring customer happiness indicators like net promoter score, customer satisfaction index, and customer effort score in order to better understand your audience and decide what to create next.

Micro surveys made using Refiner may be shared through email, posted on a website, emailed via a link, or launched directly in the app (web or mobile).

Use interactive analytics dashboards to learn more about your customers, or connect in real-time with your preferred software to provide immediate solutions. To name just a few examples of compatible third-party apps, Refiner works well with Segment, Zapier, Make, Google Sheets, and


This is a great method for getting instantaneous responses from clients or workers. Eliminating barriers to response and speeding up the review process, emoji-based surveys are the future of survey design. 

This leads to more people filling out the survey, which in turn leads to better scores. Those businesses who want to collect in-person consumer or worker feedback should strongly consider this option.

ProProfs Survey Maker

The ProProfs Survey Maker is a program that may be used to design and implement surveys, questionnaires, quizzes, exams, and evaluations for use in the workplace. 

It offers pre-made survey templates that can be emailed, shared on social media, embedded on websites, or posted as a blog entry to get feedback from customers. However, there are a lot of things you can’t do with the basic free version.


Whether your customers communicate with you by email, chat, survey, social media, ratings, customized reviews, or discussion forums, Clarabridge can gather their feedback in a centralized location. 

Analysis of solicited and unsolicited comments may be performed at the same location. The biggest drawback is that it is not simple to use for novice users since it takes a long time to set up and maintain.


To gather client feedback and testimonials, businesses may use Trustmary, a marketing automation platform. With the survey maker’s pre-made templates, you can quickly get started. With CRM integration, you can streamline your operations and make use of a plethora of automated features. 

If you’re just getting started, the Pro plan may be too much money to spend, but the free Solo plan lets you gather and display limitless testimonials on your website.

Buying Guide

It is very important to choose the best customer feedback tools that will help your business grow effectively. The range of possibilities open to you is wide. Tools like SurveyMonkey, Typeform, and Usersnap, which collect consumer feedback, are among the best in their price range. 

Others, like Wootric, Survicate, and ProProfs Survey Maker, provide free versions that are ideal for those getting their feet wet without spending a lot of money.


Your customers are the unquestionable engine that propels your company forward. Luckily, nowadays there are many user feedback solutions to gather and evaluate client input. Working on this, you can simply form long-term partnerships, make more sales, and better your goods and services by obtaining consumer feedback effectively.

All of this is really simple with the help of quality customer feedback software.

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