Search Engine Optimization is a crucial part of communication in 2019. Speak’s mission is to help people communicate better. That means that we need to deal with the reality that we need to be found on search engines. Without search engine rankings, it is often hard to get discovered. Speak is built from the ground up to help users with search engine optimization. To show you just how important optimizing for search engines is, here is Speak’s full guide to search engine optimization:
What Are Search Engines?
Search engines are a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP).
How Do Search Engines Work?
Two major functions: crawling and building an index and providing users searching a ranked list of websites they’ve deemed the most relevant.
- Web crawlers are responsible for finding information that is publicly available on the Internet
- Information identified by the crawlers needs to be organized, sorted and stored
- Information is processed by the search engine algorithms before made available to the end user
How Do People use Search Engines?
- Experience the need for an answer, solution, or piece of information.
- Formulate that need in a string of words and phrases, also known as “the query.”
- Enter the query into a search engine.
- Browse through the results for a match.
- Click on a result.
- Scan for a solution, or a link to that solution.
- If unsatisfied, return to the search results and browse for another link or …
- Perform a new search with refinements to the query.
Search Engine Results Page (SERP)
The Search Engines Results Page is a page served to users when they search for something online using a search engine. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries.
Search engines customize the experience for their users. They present results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings.
Organic results are listings of web pages that appear as a result of the search engine’s algorithm. Search engines show websites when the keyword query was relevant, the website is trusted, and the website provides a good user experience. Search engines looks at things like bounce rate, average session duration, and goal completions to understand if results are relevant.
- Paid results are being paid to be displayed by an advertiser.
- On Google, they are called “Google Ads”, formerly known as “Google AdWords”.
- Advertisers pay for each click or view.
- Ads have often been written by advertisers and send you to dedicated pay-per-click landing pages.
- Advertisers are bidding on keywords that they consider valuable.
The Big One: Google
- Google is the biggest search engine in the world.
- Google Ads are their main source of revenue.
- The number of daily searches on Google is 3.5 billion.
- 1.2 trillion searches per year worldwide.
- 93% of online experiences begin with a search engine. A lot of those start on Google.
Other Popular Search Engines
When we think of search engines, most of us think of Google. Bing actually still has quite a large market share. We often forget about the second biggest search engine in the world: YouTube. Other search engines that get lost in the fray are Twitter, Yahoo, Quora, and Reddit.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.
- The first five organic results account for 64% of all the clicks.
- Organic presence online creates a sense of trust in the user.
- The most coveted position for any website is to rank on page one organically.
- Ranking on page one of Google can be challenging and competitive.
How Speak Helps With Search Engine Optimization
Speak is made to communicate better with humans. But it is also built from the ground up to help people get discovered online. A major part of being found online is search engine optimization. Speak has invested deeply in research into search engine optimization. Speak AI Inc was founded by Tyler Bryden, an owner of a marketing agency, a Google Partner, and a respected industry expert in search engine optimization and pay-per-click search advertising.
Video Search Engine Optimization
Speak helps with video transcription in several ways. There is an instant search engine optimization (SEO) benefit when using Speak as you immediately get back your transcription. Writing, typing, and creating original content can often be difficult and time-consuming. Especially for non-writers, speaking is often seen as a more natural and easy way to deliver content. In an hour, people can easily speak 10,000 words. These 10,000 words can be put on your site and instantly utilized for search engine optimization.
There is a lot to be said about this in particular. Google likes readability and transcribed speech often contains run-on sentences and windingly long paragraphs. Speak has already improved readability by timestamping and separating paragraphs and punctuating properly. When Speak analyzes a video where people speak clearly and take nice pauses to indicate new sentences and paragraphs Speak is almost flawless. We continue to invest heavily in this area and are building an export feature that is pre-optimized for search engines for you we are quite excited about.
Speak extracts the main keywords from the video. These keywords are perfect to use for your video search engine optimization both on your website and where you upload your videos. Speak is capable of picking up what we call “conversation metadata“, one of which are keywords, which provide more context to both people and search engines.
On Youtube, use the keywords to generate your tags. Because they are taken right from the video, they are accurate, relevant and can have a significant impact on your search results rankings.
On your website, specifically on content management systems like WordPress, there is often an area to add tags. Use the keywords from Speak’s analysis for your website tags to help provide context to search engines and increase your discoverability.
Speak also generates a larger hierarchal structure in topics which is useful for your website categories.
Website categories are where you often categorize blog posts and pages for your website. You can use the topics generated from your Speak video analysis to help generate strong, relevant categories for your content.
By using Speak and embedding video with transcription on your site, you have created a powerful asset to engage your visitors. Website browsers spend much more time on sites with videos and an interactive widget where people can navigate through by keywords and topic can create real engagement. Engagement is a big metric that search engines use to understand if people are actually enjoying their experience on your website and Speak is a powerful tool.
Speak is capable of translating the video transcription into dozens of popular languages which increases accessibility and engagement on your site.
Audio Search Engine Optimization
Audio optimization is relatively the same as video search engine optimization. However, one big thing to point out is the long-form content that is often in audio format. These are valuable assets to your online presence. Use Speak to transcribe podcasts, interviews, personal recordings and radio shows to create tens of thousands of relevant keywords to be discovered in search engines.
As Speak releases new details of the product we will continue to update this guide. If you are interested in learning more about how Speak can help with search engine optimization or communication in general, please send us an email at [email protected].