How To Ask For A Testimonial
Getting a testimonial from a customer or client is a great way to add credibility to your company and attract more customers. Testimonials are very powerful because they showcase the success stories of past customers and help to differentiate you from the competition. Asking for a testimonial can be intimidating, but with a few simple steps, you can easily get the testimonials you need to help your business succeed.
1. Choose the Right Person
Before you start asking for testimonials, it’s important that you choose the right person to ask. Look for someone who was completely satisfied with the service or product you provided and has a good reputation in the industry. This will ensure that the testimonial is genuine and will be well-received by potential customers.
2. Make the Request Personal
When you make your request for a testimonial, be sure to make it as personal as possible. Send an email or letter that is tailored to the customer’s individual experience with your company. This will make the customer feel appreciated and more likely to write a positive testimonial.
3. Provide Guidance on What to Include
When you are asking for a testimonial, it’s important to provide some guidance on what the customer should include in the testimonial. Give them a few ideas on what they can write about, such as how your product or service has helped them and what they like about it. This will make it easier for them to write a positive testimonial.
4. Give Your Customer an Incentive
Offering an incentive to customers who provide a testimonial can be a great way to encourage more people to provide feedback. This could be anything from a discount on their next purchase to a gift card.
5. Make it Easy for Customers to Provide Testimonials
The easier you make it for customers to provide testimonials, the more likely they are to do it. Make sure that you provide a link to an online form or a way for them to submit their testimonial quickly and easily.
6. Follow Up
Once you’ve sent out your request for a testimonial, be sure to follow up. Send a reminder a few days or weeks after you’ve sent the initial request and make sure to thank them for their time.
Conclusion
Getting testimonials from customers can be a great way to build credibility and gain more customers. By following these simple steps, you can easily get the testimonials you need to help your business succeed. To learn more about how to ask for a testimonial, check out this article from Sumo or this one from Shopify. For more tips on how to get more reviews and testimonials, this guide from HubSpot can also be very helpful.
