Case Study — Strategic Consulting

Nonfiction Research delivers enterprise-grade qualitative insights with Speak AI

Nonfiction, a strategic consulting firm serving enterprise clients like Goldman Sachs and Disney, uses Speak AI for high-quality transcription and batch analysis to produce impactful research reports faster and at lower cost.

Enterprise clients | Batch analysis | Faster report delivery

The challenge

Nonfiction is a strategic consulting firm specializing in qualitative and quantitative research for some of the world’s most recognized enterprise organizations. Their clients rely on Nonfiction to conduct in-depth interviews, synthesize findings, and deliver reports that drive growth, reduce costs, and inform strategic decisions.

Qualitative research at this scale generates significant volumes of interview audio. Every conversation needs to be transcribed accurately, analyzed for themes and patterns, and formatted into professional deliverables. Doing this manually is expensive, slow, and introduces risk of human error in transcription. For a firm working with clients like Goldman Sachs and Disney, the quality bar is non-negotiable.

  • Volume and accuracy: Dozens of qualitative interviews per engagement needed accurate, professional-quality transcription that could withstand enterprise scrutiny.
  • Batch processing: The team needed to analyze multiple files simultaneously to identify cross-interview themes, not just process files one at a time.
  • Report-ready output: Transcripts needed to export cleanly into Word Doc and PDF formats for seamless integration into client research reports.

The solution

Nonfiction integrated Speak AI into their qualitative research workflow to handle transcription, analysis, and export at the quality level their enterprise clients demand.

Automatic and professional transcription

Qualitative interview recordings were transcribed automatically through Speak AI, delivering accurate transcripts that met the standards required for enterprise client deliverables. No outsourcing, no delays.

Batch analysis across interviews

Instead of reviewing interviews one at a time, Nonfiction used Speak AI’s batch analysis to process all files simultaneously. This surfaced cross-interview themes, patterns, and insights that informed stronger research conclusions.

Export in client-ready formats

Transcripts and analysis were exported directly into Word Doc and PDF formats, ready to be incorporated into polished research reports without manual reformatting or copy-paste workflows.

Improved research quality

With faster access to accurate transcripts and AI-powered thematic analysis, Nonfiction’s consultants could spend more time on strategic interpretation and less on manual data processing, improving the depth and quality of their final deliverables.

Key takeaways

  • Enterprise research demands high-quality transcription: When your clients include Goldman Sachs and Disney, transcription accuracy is not optional. Speak AI delivered the quality needed for professional research reports.

  • Batch analysis surfaces cross-interview patterns: Analyzing multiple interviews simultaneously revealed themes and connections that sequential review might miss, strengthening the final research output.

  • Export flexibility accelerates delivery: Direct export to Word Doc and PDF meant transcripts flowed into client deliverables without additional formatting, cutting report preparation time.

  • Consulting firms can scale without scaling headcount: Automated transcription and analysis let research teams handle more engagements without proportionally increasing manual effort, improving margins and delivery speed.

Ready to scale your qualitative research?

Whether you are a consulting firm, research agency, or in-house insights team, Speak AI helps you transcribe, analyze, and deliver qualitative research faster. Book a demo or start exploring the platform today.

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Create a free account and start a 7-day trial. Upload interviews, test batch analysis, export to Word or PDF, and see how Speak AI fits your research workflow.

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Talk to our team about your qualitative research needs. We will walk through how transcription, batch analysis, and export tools can improve your consulting workflow.