Every call scored on your methodology, written to the deal.
Speak AI captures the call, scores it against the rubric your team already uses, and pushes the notes, properties, and coaching feedback into HubSpot, through workflows and a private app today, with a review step before anything lands on the record.
Workflows, a private app, and MCP move the data. You keep control.
Speak AI does not claim a native two-way HubSpot sync today. It connects through workflow automation and a private app, which is enough to keep the deal current without hand entry, and it is built for teams that started on HubSpot’s free CRM and are growing into scored calls.
Automation triggers push updates
When a call finishes scoring, a HubSpot workflow trigger, via Zapier or Composio, sends the notes, action items, and property values into the matching deal.
Composio-powered write actions
A HubSpot private app, wired through Composio, writes Speak AI’s scored outputs into deal and contact properties without custom middleware.
Claude and agents query both systems
Through Speak AI’s MCP server, Claude or another agent can read a call’s score and the linked HubSpot deal side by side, before anything is written.
A human reviews the update before it lands in HubSpot.
Mid-market teams asked for this explicitly: AI should draft the CRM update, not commit it unsupervised. A rep or manager sees the AI-drafted note, properties, and coaching feedback, and approves or edits before it writes to the deal.
- Every AI-drafted HubSpot update is queued for review before it is committed.
- A rep or manager approves, edits, or discards the draft.
- Nothing writes to the deal record without that step.
Next: outcome correlation, joined back to the deal.
Today, Speak AI scores the call. What’s in development is joining that score to what happened next: deal stage, amount, and closed-won or closed-lost, 30 to 90 days later. That is the report a call-scoring number alone cannot give you, and it is not one we have seen a revenue-intelligence vendor ship as a scoring-methodology feature.
Built for regulated, enterprise buying committees.
The same controls whether a rep is reviewing a single deal or a compliance team is auditing a year of coached calls.
SSO
SAML and SSO for enterprise identity providers, so access follows your existing directory.
SOC 2
SOC 2 controls covering the data your calls and transcripts pass through.
BAAs
Business Associate Agreements available for teams handling protected health information.
Your workspace, your rules
You control what each connected assistant or integration can read and write.
Sales acceleration for every kind of HubSpot team.
The same scoring engine, pointed at whatever your reps and managers work inside HubSpot to close, from a free-CRM team to a mid-market sales floor.
Deals that stay current
Deal risk, objections, and next steps drafted from the call and queued for the HubSpot deal record.
Coaching without the manual review
Every call scored on the team rubric, trended per rep, without listening back to recordings.
Scoring before you outgrow HubSpot
Add methodology-based call scoring on top of the free or Starter HubSpot CRM you already run, before a bigger contract makes sense.
Structured properties, not free text
Call outcomes become the same deal and contact properties your HubSpot reporting already expects, reviewed before they post.
Score client calls on your framework
Apply your own methodology to a client’s HubSpot activity, delivered under your brand.
White-label QA programs
Run call scoring and CRM hygiene for clients on your own domain and branding.
Teams build on Speak AI.
Real feedback from teams using Speak AI for sales, research, meetings, and client work.
Questions we get
Yes. Speak AI connects to HubSpot today through workflow automation triggers and a Composio-powered private app, plus an MCP server that lets Claude and other agents query call scores and HubSpot deals together.
Speak AI drafts the update, the properties, and the coaching note automatically. Whether it writes to the record without a human is a setting your team controls: many teams add a review step, so a rep or manager can approve or edit the draft before it lands on the deal.
Gong scores calls on its own models and reports revenue intelligence at enterprise scale and enterprise contract sizes. Speak AI scores against your own methodology, the words, voice, and visuals, then drafts the CRM update itself. It is a different job and a fraction of the contract size, which fits how most HubSpot teams buy.
Not yet. Today the connection runs through workflows, a private app, and API and MCP access. Two-way outcome correlation, joining scores back to deal stage and closed-won data, is in development and being scoped with enterprise deployments.
No. The workflow and private-app connection works on HubSpot’s free CRM and up. Teams that started on the free tier and are outgrowing manual call review are exactly who this is built for.
No. The workflow triggers and private app are configured, not coded. Custom deeper write-back for larger deployments is built with our team.
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