How well do you understand the strengths and weaknesses of your business? What are the potential risks and rewards? A SWOT analysis is what you need to do if you can’t seem to find the answers you’re looking for. What, exactly, is a “SWOT analysis”?

A SWOT analysis is a great way to assess your business, make necessary adjustments, and boost performance, regardless of how long you’ve been in business.

What is A SWOT Analysis?

A SWOT analysis is a method used to evaluate a business’s strengths, weaknesses, opportunities, and threats.

The goal of doing a SWOT analysis is to examine the positive and negative external and internal elements that impact a business’s performance.

Use this resource to map out a plan for expanding your small business and setting yourself apart from the competition.

A SWOT analysis is one way to figure out where your business may use some improvement. This knowledge can be utilized to guide long-term strategic planning, which in turn can be used to determine employment and financial requirements.

When first getting started, it’s a good idea to do a SWOT analysis of your business. In addition, you should revise your SWOT analysis every year.

A SWOT analysis requires research (for example, a market study) and a deep dive into your business (e.g., financial statements). Once you have collected data, you may organize it using a four-box design.

This method may be used in most cases to assess how your business performs. Of course, you can also tailor a SWOT analysis to the needs of a certain project.


Your company’s strengths set you apart from the competition and make your business more appealing to potential clients.

Your company’s strengths also include the talented people who work for you. Businesses that succeed have staff members that are skilled, kind, and well-informed.


Write down everything that holds your business back from dominating the competition in the “weakness” portion of your SWOT analysis.

First, you should analyze your current processes. There’s also the option of thinking about how your competitors’ businesses perform better than your own.

Let’s talk about your business’s weaknesses. What sorts of restrictions do you have to deal with in your operations?

If your company’s vision, goal, or brand is too broad, it might leave you vulnerable in particular markets. Your audience will not connect with you if your business is all over the place.


In the opportunities portion of your SWOT analysis, you will examine factors external to your business that have the potential to improve its performance.

The term “opportunity” refers to any circumstance in your industry or market that can potentially benefit your business.

Examine the environment outside of your business to identify promising opportunities. There are opportunities that last for a little while and others that last a generation.


Similar to opportunities, threats are external variables that may have a negative impact on your business.

Recognizing possible risks is the first step in protecting yourself from them, even though you can’t always prevent them from occurring. Threats, like opportunities, can be either short-term or long-term.

Competitors, especially more innovative ones, might pose a threat. Or they might be the result of internal flaws.

A disengaged worker might cause problems like low ratings from customers or poor performance from your team.

Adjustments in the market that reduce demand are another reason. Consumer spending might drop during a recession. Environment-related hazards, such as droughts, hurricanes, and massive snowstorms, are another potential risk factor.

Tips for An Effective SWOT Analysis

What is A SWOT Analysis?

Prepare An Effective Template

SWOT Analysis Template

Strength ✓


Weaknesses ✗


Opportunities ✓


Threats ✗


Keep data from being jumbled up by using a tried and true SWOT analysis template. The standard format is a four-box outline.

A SWOT analysis can be made in a few easy steps:

  1. Create a square with four sections to use for your SWOT analysis
  2. Draw four boxes and label them “Strengths,” “Weaknesses,” “Opportunities,” and “Threats.”
  3. Make a list of your business’s parts and where they go

You can use this template and customize it based on your business model. You can also create your own template, it is really simple and easy.

Get Your Staff Involved

You’re not the only one who has an intimate understanding of your business’s internal dynamics.

Your staff knows the scoop on your company’s day-to-day successes and problems. They have the potential to shed light on hidden or forgotten strengths, weaknesses, opportunities, and threats.

Get additional input and ideas from your staff by holding frequent SWOT planning sessions with some or all of them. Alternatively, you might hold separate SWOT sessions for each department (e.g., marketing).

Staff participation also facilitates change management. When workers are in the know, they may take measures to address any issues that arise.

Moreover, if workers feel like they have a say in the matter, they may be more motivated to provide suggestions for improvement.

Continue the discussion even after the meeting has ended. To extend the strategy, you can send out brief emails or hold extra meetings.

Make Use Of The Analysis You’ve Done

No matter how thorough your SWOT analysis is, it won’t help if you don’t act on your results. In order to determine what you want to achieve, you need to do a SWOT analysis.

Among the many possible applications of a SWOT analysis are the following:


You can utilize the SWOT analysis over and over again to discover new opportunities for improvement and refine your current methods of decision-making if you know how to gather the necessary information and use it strategically.

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