The Best Qualitative Research Firms
Whether you’re trying to collect data for market research, customer feedback, or product development, it’s important to find the right partner with the right expertise. Qualitative research firms can help you understand customer behavior, preferences, and even the deeper motivations behind a purchase. Here, we’ll look at some of the best qualitative research firms and what they offer.
Futurum Research
Futurum Research is a global qualitative research firm with a focus on technology, media, and telecommunications. They specialize in helping companies understand customer behavior and how technology is transforming the customer experience. Their services include data collection, analysis, and reporting, as well as consultation and strategic guidance.
Pulse Research
Pulse Research is a full-service qualitative research firm with a focus on helping clients make informed decisions. They specialize in customer feedback and insights, brand positioning, and segmentation studies. They offer a range of services, including data collection, analysis, and reporting.
Kantar
Kantar is a global qualitative research firm that specializes in helping clients understand consumer behavior and how to reach target audiences. Their services include focus groups, intercept interviews, ethnography, and more. They also offer data analysis, reporting, and strategic guidance.
GfK
GfK is a global research firm based in Germany. They specialize in helping clients understand customer needs and preferences. Their services include focus groups, in-depth interviews, and online surveys. They also offer data collection, analysis, and reporting.
GreenBook
GreenBook is an online directory of market research firms. They provide an extensive list of qualitative research firms, along with customer reviews and ratings. This makes it easy to find the right fit for your project.
Conclusion
Whether you’re looking for insights into customer behavior or you need help understanding the motivations behind a purchase, finding the right partner is essential. The best qualitative research firms can help you collect the data you need to make informed decisions. Futurum Research, Pulse Research, Kantar, GfK, and GreenBook are all excellent options.
To learn more about qualitative research and how to choose the right partner, check out these resources from Quirks.com, this blog post from GreenBook, and this guide from MarketResearch.com.
