The Best Global Market Research Firms
The market research industry is an ever-changing landscape, and staying ahead of the latest trends and best practices is essential for success. But with so many market research firms out there, how do you know which one to choose? We’ve compiled a list of the top global market research firms to help you find the one that best suits your needs.
Nielsen
Nielsen is a global market research firm with the ability to provide insights into the behaviors, attitudes, and motivations of consumers. With a wide array of services and solutions, Nielsen can help you gain a comprehensive understanding of your target market and create effective strategies for product development and marketing. Nielsen is one of the most well-known and respected market research firms in the world and is an excellent choice for global market research.
Ipsos
Ipsos is a well-established global market research firm with offices in 88 countries. They are known for their innovative and reliable market research solutions that can be tailored to meet the needs of any organization. Ipsos has a wide range of capabilities, including traditional market research, custom research, integrated marketing solutions, and more.
Kantar
Kantar is a leader in the global market research industry, offering a comprehensive suite of services to help organizations gain a better understanding of their target audiences. Their services include brand tracking, consumer insights, media measurement and effectiveness, and more. Kantar is recognized for its creative and innovative solutions that help organizations make better decisions for their brands.
GfK
GfK is a world-renowned market research firm that provides a wide range of services, from traditional market research to custom research and integrated marketing solutions. GfK has a global presence, with offices in over 100 countries, and they are known for their reliable and accurate data.
Research Now
Research Now is a global market research firm that specializes in digital research solutions. They have a wide range of capabilities, including social media research, mobile research, and more. Research Now is known for their fast and accurate data collection, as well as their ability to provide insights into the behaviors, attitudes, and motivations of consumers.
Conclusion
When it comes to global market research, there are many options to choose from. The firms listed above are some of the best in the industry, and they all have the ability to provide reliable, accurate data that can help you make better decisions for your business. Whether you are looking for traditional market research, custom research, or integrated marketing solutions, these firms can provide the insights you need. For more information, visit GreenBook’s directory of market research vendors, or MRA’s directory of research companies.
