What is Textual Analysis?
Textual analysis is a research method used to identify patterns, trends, and meanings in written texts. It is used to analyze large bodies of text, such as books, magazines, newspapers, or websites. It is a powerful tool for understanding the meaning of texts and for exploring how texts are structured and organized. By analyzing texts, researchers can gain insights into how texts convey meaning, how they are organized, and how they are related to each other.
Uses of Textual Analysis
Textual analysis can be used in a variety of contexts. It is often used by scholars and researchers to analyze literature, historical documents, and other forms of writing. It can also be used by businesses to analyze customer feedback and by marketers to better understand customer behavior. Textual analysis is also used in a variety of fields, such as linguistics, sociology, media studies, and political science.
How to Conduct Textual Analysis
Conducting textual analysis involves several steps. First, the researcher must identify the text or texts to be analyzed. This can be done by selecting a specific text, or by selecting a corpus of texts to be analyzed. Next, the researcher must determine what type of analysis to use. Common types of textual analysis include thematic analysis, discourse analysis, and rhetorical analysis. Once the type of analysis has been determined, the researcher can begin to analyze the text.
Benefits of Textual Analysis
Textual analysis is a valuable tool for understanding texts and uncovering meaning. It helps researchers to develop a deeper understanding of the text and to identify patterns, trends, and relationships in the text. Textual analysis can also be used to identify relationships between different texts, which can be useful for exploring the connections between different authors or texts. Finally, textual analysis can help businesses and marketers to better understand customer feedback and behavior, which can be used to inform strategies and decisions.
In conclusion, textual analysis is a powerful tool for understanding and exploring written texts. By analyzing texts, researchers can gain a deeper understanding of the text, identify patterns and trends, and uncover relationships between different texts. Textual analysis can be used in a variety of contexts, from research to marketing, and it can provide valuable insights into how texts convey meaning and how they are related to each other.
– Deacon, D. (2019). Textual Analysis. In Oxford Research Encyclopedia of Communication. Oxford University Press. Retrieved from:
– Hesse-Biber, S. N. & Leavy, P. (2015). The Practice of Qualitative Research. Thousand Oaks, CA: Sage Publications.
– QSR International. (n.d.). Textual Analysis. Retrieved from: