Retrieval Augmented Generation For UX Research Findings: A Game-Changer For Researchers, Marketers, and Organizations
As technology continues to advance and consumer behavior becomes increasingly digital, the importance of user experience (UX) research has never been more crucial. UX research involves studying the behaviors, needs, and preferences of users to inform the design and development of products and services. It allows organizations to create user-centric solutions that meet the needs and expectations of their target audience.
One of the key components of UX research is the analysis of research findings. This process involves gathering, organizing, and interpreting data collected from user research to identify patterns, trends, and insights. Traditionally, this has been a manual and time-consuming process, requiring researchers to sift through large amounts of data to extract meaningful insights. However, with the emergence of retrieval augmented generation (RAG) technology, this process has been revolutionized.
What is Retrieval Augmented Generation (RAG)?
RAG is a form of generative artificial intelligence (AI) that combines the power of large language models with data visualization to assist in data analysis and decision-making. It works by taking a large dataset and automatically generating summaries, insights, and recommendations. This allows researchers to quickly and efficiently analyze their findings, saving valuable time and resources.
The Benefits of Using RAG for UX Research Findings
The use of RAG technology has numerous benefits for researchers, including:
As mentioned earlier, manually analyzing research findings can be a time-consuming process. However, with RAG technology, researchers can cut down on the time and effort required to analyze data, allowing them to focus on other important tasks.
2. Improved Accuracy
RAG technology uses large language models, which are trained on vast amounts of data, to generate insights and recommendations. This helps to improve the accuracy of the analysis, as the AI is able to identify patterns and trends that may not be apparent to human researchers.
3. Better Data Visualization
RAG technology not only generates text-based insights but can also create visualizations such as charts and graphs. This helps researchers to better understand and communicate their findings to stakeholders.
The use of RAG technology for analyzing UX research findings can also benefit marketers in several ways, including:
1. Enhanced Customer Understanding
By using RAG technology, marketers can gain a deeper understanding of their target audience’s needs, preferences, and behaviors. This allows them to tailor their marketing strategies and messaging to better resonate with their audience.
2. Data-Driven Decision Making
RAG technology provides marketers with data-driven insights and recommendations, allowing them to make informed decisions when it comes to product development, branding, and marketing campaigns.
3. Competitive Advantage
RAG technology gives marketers a competitive edge by providing them with deeper insights into user behavior and preferences. This allows them to stay ahead of the competition by creating more user-centric solutions.
The benefits of using RAG technology for UX research findings extend to organizations as a whole, including:
1. Cost Savings
By automating the data analysis process, organizations can save on the time and resources typically required for manual analysis. This can result in significant cost savings in the long run.
2. Improved User Experience
By utilizing RAG technology, organizations can gain a better understanding of their target audience, leading to the creation of more user-friendly and intuitive products and services.
3. Increased Revenue
Through better user understanding and data-driven decision making, organizations can improve their products and services, leading to increased customer satisfaction and loyalty, ultimately resulting in higher revenue.
In conclusion, the use of retrieval augmented generation technology for analyzing UX research findings has numerous benefits for researchers, marketers, and organizations. It saves time, improves accuracy, provides better data visualization, enhances customer understanding, enables data-driven decision making, and ultimately leads to cost savings and increased revenue. As technology continues to evolve, the use of RAG technology is set to become an essential tool for any organization looking to stay ahead in today’s digital landscape.
How To Use Speak’s Retrieval Augmented Generation For UX Research Findings
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your UX Research Findings
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of UX Research Findings files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your UX Research Findings
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for UX Research Findings.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your UX Research Findings
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the UX Research Findings in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!