What is TikTok?
TikTok is a popular social media platform that allows users to create and share short videos. With over 689 million active users worldwide, TikTok has become a global phenomenon, especially among younger generations. The app has a variety of content, including dance challenges, lip-syncing videos, comedic skits, and more.
Why Analyze TikTok Videos?
As a researcher, marketer, or organization, analyzing TikTok videos can provide valuable insights and benefits. By understanding the trends and behaviors of TikTok users, you can better target your audience and create content that resonates with them. Here are some specific benefits of analyzing TikTok videos:
1. Identify trending topics and hashtags
TikTok is constantly evolving, with new trends and challenges emerging every day. By analyzing TikTok videos, you can identify the latest trending topics and hashtags, which can help you stay relevant and create content that will capture the attention of your audience.
2. Understand your target audience
By analyzing the content and engagement of TikTok videos, you can gain a deeper understanding of your target audience. This can include demographics, interests, and preferences, which can inform your marketing strategies and help you tailor your content to better resonate with your audience.
3. Improve your content strategy
Analyzing TikTok videos can also help you improve your content strategy. By understanding what types of videos perform well and what engages users, you can create more effective and engaging content. This can lead to increased visibility, followers, and ultimately, conversions.
4. Track your brand’s presence
As a marketer or organization, it’s crucial to track your brand’s presence on social media. By analyzing TikTok videos, you can see how your brand is being perceived and mentioned on the platform. This can help you identify any potential issues and address them in a timely manner.
5. Keep an eye on your competitors
Analyzing TikTok videos can also give you insights into your competitors’ strategies and performance on the platform. By understanding what types of content they are creating and how it is resonating with their audience, you can gain a competitive advantage and stay ahead of the game.
Retrieval Augmented Generation for TikTok Videos
Retrieval Augmented Generation (RAG) is a state-of-the-art natural language processing (NLP) technique that combines large language models with data visualization and generative artificial intelligence (AI). This powerful tool allows researchers and marketers to analyze and generate text in a more efficient and accurate manner.
By incorporating RAG into the analysis of TikTok videos, researchers and marketers can gain a deeper understanding of the content and engagement on the platform. RAG can be used to generate captions, titles, and hashtags for TikTok videos, making it easier to identify and track trending topics and keywords. It can also be used to analyze sentiment and emotions expressed in TikTok videos, providing valuable insights into audience reactions and preferences.
RAG can also be used to generate personalized content for TikTok videos, allowing marketers and organizations to tailor their content to specific demographics. This can lead to increased engagement and conversions, as the content is more relevant and resonates with the target audience.
In addition to analyzing and generating content for TikTok videos, RAG can also be used to track and monitor the performance of TikTok campaigns. By using data visualization techniques, researchers and marketers can easily identify patterns and trends in their TikTok campaigns and make data-driven decisions to optimize their strategies.
Conclusion
As TikTok continues to grow in popularity, it has become an essential platform for researchers, marketers, and organizations to understand and utilize. By analyzing TikTok videos, you can gain valuable insights into your target audience, improve your content strategy, track your brand’s presence, and stay ahead of your competitors.
With the addition of Retrieval Augmented Generation, the analysis of TikTok videos becomes even more powerful and efficient. By leveraging the capabilities of RAG, researchers and marketers can generate personalized and relevant content, track and optimize their campaigns, and gain a deeper understanding of the platform. So, if you want to stay ahead in the ever-evolving world of social media, incorporating RAG into your analysis of TikTok videos is a must.
How To Use Speak’s Retrieval Augmented Generation For TikTok Videos
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your TikTok Videos
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
- MP3
- M4A
- WAV
- OGG
- WEBM
- M4P
Accepted Video File Types
- MP4
- M4V
- WMV
- AVI
- MOV
- FLV
Accepted Text File Types
- TXT
- Word Doc
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of TikTok Videos files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
YouTube URLs
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your TikTok Videos
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for TikTok Videos.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your TikTok Videos
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
- General
- Researcher
- Marketer
- Sales
- Recruiter
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the TikTok Videos in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
Check Out Our Dedicated Resources📚
Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
