Retrieval Augmented Generation For Text Data

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Text data is a form of data that is generated through human language, whether it be written or spoken. With the increasing digitization of our world, there is a vast amount of text data being generated every day, from social media posts and online reviews to customer feedback and email communications. As a researcher, marketer, or organization, analyzing this text data can provide valuable insights and opportunities for growth. In this blog, we will explore the concept of retrieval augmented generation for text data, and how it can benefit researchers, marketers, and organizations.

What is Retrieval Augmented Generation?

Retrieval augmented generation (RAG) is a technique used in natural language processing (NLP) that combines the capabilities of both retrieval-based and generative-based methods. It involves retrieving relevant information from a pre-existing database and using it to generate new text data. This approach has gained significant attention in recent years due to the rise of large language models, such as GPT-3 and BERT, which have the ability to generate text that is almost indistinguishable from human-written text.

The Benefits of Analyzing Text Data

As mentioned earlier, text data is constantly being generated, and it holds a wealth of information that can be valuable for researchers, marketers, and organizations. Here are some key benefits of analyzing text data:

1. Identify Trends and Patterns

By analyzing large volumes of text data, researchers can identify patterns and trends that may not be apparent through traditional methods. For example, analyzing customer feedback can help businesses identify common pain points and areas for improvement. Similarly, analyzing social media posts can provide insights into consumer behavior and preferences.

2. Understand Customer Sentiment

Text data analysis can also help researchers and marketers understand the sentiment of their target audience. By using sentiment analysis techniques, they can identify positive, negative, or neutral sentiments towards their brand, products, or services. This information can be used to tailor marketing strategies and improve customer satisfaction.

3. Improve Decision-Making

With the help of text data analysis, organizations can make data-driven decisions. By analyzing customer feedback, market trends, and competitor data, businesses can gain a better understanding of their target audience and make more informed decisions. This can lead to improved product development, better marketing strategies, and increased revenue.

How Retrieval Augmented Generation Can Enhance Text Data Analysis

Retrieval augmented generation takes text data analysis to the next level by combining the strengths of both retrieval-based and generative-based methods. Here are some ways in which RAG can enhance text data analysis:

1. Improved Efficiency

One of the main benefits of RAG is its efficiency. By using a pre-existing database, the model does not have to generate text from scratch, which can be time-consuming. This allows for a faster retrieval of relevant information, making the analysis process more efficient.

2. Enhanced Quality of Generated Text

RAG models have the ability to generate text that is grammatically correct and contextually relevant. This leads to higher quality text generation, making it more useful for researchers and marketers. This can also lead to a more natural and human-like conversation in chatbots and virtual assistants.

3. Better Integration of Contextual Information

Another advantage of RAG is its ability to integrate contextual information into generated text. This means that the generated text is more relevant to the context of the query or the topic being discussed. This can improve the accuracy and usefulness of the generated text.

Applications of Retrieval Augmented Generation for Text Data

1. Chatbots and Virtual Assistants

RAG can be used to enhance the capabilities of chatbots and virtual assistants. By integrating a pre-existing database of information, these AI-powered tools can provide more accurate and relevant responses to user queries.

2. Content Creation

RAG can also be used for content creation, especially in industries such as journalism and content marketing. By using a database of information, journalists and content creators can generate articles and other written content at a much faster pace.

3. Question Answering Systems

Question answering systems, such as those used in search engines, can also benefit from RAG. By retrieving relevant information from a database, these systems can provide more accurate and comprehensive answers to user queries.


In conclusion, retrieval augmented generation for text data is a powerful technique that combines the strengths of retrieval-based and generative-based methods. It has the potential to enhance text data analysis and improve the efficiency and quality of generated text. As text data continues to grow in volume, the use of RAG can provide researchers, marketers, and organizations with valuable insights and opportunities for growth. With the integration of RAG into our software at Speak Ai, we are excited to see the potential it holds for enhancing our NLP and transcription capabilities and providing our customers with even more valuable insights.

How To Use Speak’s Retrieval Augmented Generation For Text Data

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Text Data

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Text Data files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example,

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Text Data

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Text Data.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Text Data

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Text Data in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

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You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

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