Retrieval Augmented Generation For Social Media Posts
Social media has become an integral part of our daily lives. With the rise of platforms like Facebook, Twitter, and Instagram, people can easily connect and share their thoughts, ideas, and experiences with others. As a result, social media has also become a goldmine of information for businesses, researchers, and marketers.
But with millions of posts being shared every day, it can be overwhelming to sift through all the data and extract meaningful insights. This is where retrieval augmented generation (RAG) comes into play. In this article, we will explore the concept of RAG and how it can revolutionize the way we analyze and utilize social media posts.
The Definition of Social Media Posts
Social media posts refer to any content shared on social media platforms, including text, images, videos, and links. These posts can range from personal updates and opinions to marketing campaigns and news articles. With the widespread use of social media, these posts have become a reflection of our thoughts, beliefs, and behaviors.
The Benefits of Analyzing Social Media Posts
As a researcher, marketer, or organization, analyzing social media posts can provide valuable insights into various aspects of society. Here are some of the benefits that come with analyzing social media posts:
Understanding Consumer Behavior
With a large number of users actively sharing their thoughts on social media, it has become a powerful tool for understanding consumer behavior. By analyzing posts related to a particular product or service, businesses can gain valuable insights into their target audience’s preferences, opinions, and buying patterns.
Social media posts can also act as a barometer for the latest trends and topics that are gaining popularity among the masses. Marketers can leverage this information to create targeted campaigns and stay ahead of the competition.
Monitoring Brand Reputation
Social media posts can be a treasure trove of information for businesses looking to monitor their brand’s reputation. By analyzing posts mentioning their brand, businesses can track sentiment, identify potential issues, and take proactive measures to maintain a positive image.
Research and Development
Researchers can also benefit from analyzing social media posts. With a vast amount of data available, they can gain insights into various social, cultural, and psychological phenomena, aiding in their research and development efforts.
The Concept of Retrieval Augmented Generation (RAG)
Retrieval augmented generation (RAG) is a combination of two powerful techniques – retrieval and generation – used in natural language processing (NLP). Retrieval involves retrieving relevant information from a large dataset, while generation involves creating new content based on that information.
RAG takes this a step further by using large language models, such as GPT-3, to generate relevant and coherent responses to queries, making it a more sophisticated and efficient approach compared to traditional retrieval-based methods.
How RAG Can Enhance Social Media Post Analysis
RAG can significantly enhance the analysis of social media posts by providing more accurate and relevant results. Here’s how it works:
Retrieval of Relevant Posts
Using RAG, businesses can retrieve posts related to a specific keyword or topic from a large pool of social media posts. This eliminates the need for manual sorting and filtering, saving time and effort.
Generating Coherent Responses
Once the relevant posts are retrieved, RAG uses large language models to generate coherent responses to queries. This means businesses can get a more accurate understanding of consumer sentiment, trends, and opinions without having to manually read through each post.
RAG can also personalize responses based on the user’s preferences and interests. This can be especially useful for marketers looking to target specific demographics or segments.
In conclusion, retrieval augmented generation is a powerful tool that can revolutionize the way we analyze and utilize social media posts. With its ability to retrieve relevant posts and generate coherent responses, RAG can save time and effort while providing more accurate insights. As a researcher, marketer, or organization, incorporating RAG into your social media post analysis can give you a competitive edge and help you make informed decisions. So why wait? Start leveraging the power of RAG and unlock the full potential of social media posts today.
How To Use Speak’s Retrieval Augmented Generation For Social Media Posts
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Social Media Posts
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Social Media Posts files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your Social Media Posts
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Social Media Posts.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Social Media Posts
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Social Media Posts in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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Book A Free Implementation Session 🤝
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Just use our Calendly link to find a time that works well for you. We look forward to meeting you!