The Power of Retrieval Augmented Generation for Search
Introduction
Search has become an integral part of our daily lives – whether we are looking for information, products, or services, we turn to search engines to help us find what we need. As a researcher, marketer, or organization, having a strong understanding of search and the ability to analyze it can provide numerous benefits. In this article, we will explore the concept of retrieval augmented generation for search and how it can enhance the search experience for both users and businesses.
Defining Search
Search, in its simplest form, is the process of seeking information or answers to a question. With the rise of the internet and digital technology, search has evolved into a powerful tool that allows us to access a vast amount of information within seconds. Search engines, such as Google, Bing, and Yahoo, use complex algorithms to crawl and index web pages, making it easier for users to find the most relevant and accurate results.
The Benefits of Analyzing Search
As a researcher, marketer, or organization, analyzing search can provide valuable insights and benefits. Here are a few reasons why understanding search is essential:
1. Understanding User Intent
By analyzing search queries, researchers and marketers can gain a deeper understanding of user intent. This means understanding what users are looking for when they type a specific keyword or phrase into a search engine. By understanding user intent, businesses can tailor their content and offerings to better meet the needs and wants of their target audience.
2. Identifying Market Trends
Search data can also reveal valuable insights into market trends. By analyzing search queries and the volume of searches for specific keywords, businesses can identify emerging trends and adjust their strategies accordingly. This can help them stay ahead of the competition and remain relevant in their industry.
3. Enhancing User Experience
Analyzing search data can also help businesses improve their website’s user experience. By understanding what users are searching for and how they are interacting with a website, businesses can make necessary changes to improve navigation, content, and overall user experience. This can lead to increased engagement, conversions, and customer satisfaction.
What is Retrieval Augmented Generation?
Retrieval augmented generation (RAG) combines the power of retrieval-based and generative approaches to enhance search. It uses a combination of pre-existing text and generated text to produce more accurate and relevant search results.
Traditionally, search engines use a retrieval-based approach, where the results are based on exact matches to the search query. This can often lead to irrelevant or incomplete results. On the other hand, generative approaches use large language models to generate text, which can produce more comprehensive and accurate results, but may lack context. RAG combines the best of both approaches, using a pre-existing text as a base and generating additional text to provide more relevant and contextual search results.
The Benefits of Retrieval Augmented Generation for Search
1. Improved Relevance and Accuracy
By combining the strengths of retrieval-based and generative approaches, RAG can produce more relevant and accurate search results. This means users can find the information they are looking for more quickly and efficiently, leading to a better overall search experience.
2. Contextualized Results
RAG also takes into account the context of a search query, providing more contextualized results. This means users are more likely to find exactly what they are looking for, even if they don’t use the exact keywords in their search query.
3. Personalized Search
RAG can also personalize search results based on a user’s search history and preferences. This means users are more likely to see results that are tailored to their interests and needs, making the search experience more personalized and efficient.
4. Enhanced SEO Strategy
For businesses, RAG can enhance their SEO strategy by improving the ranking of their web pages in search results. By providing more relevant and accurate results, businesses can increase their visibility and attract more organic traffic to their website.
Conclusion
In today’s digital age, search is an essential tool for researchers, marketers, and organizations. By analyzing search data and understanding user intent, businesses can gain valuable insights and improve their overall strategies. With the introduction of retrieval augmented generation, search has become even more powerful, providing users with more relevant and contextualized results. By harnessing the power of RAG, businesses can enhance their search experience and drive better results. Are you ready to take your search strategy to the next level with RAG?
How To Use Speak’s Retrieval Augmented Generation For Search
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Search
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
- MP3
- M4A
- WAV
- OGG
- WEBM
- M4P
Accepted Video File Types
- MP4
- M4V
- WMV
- AVI
- MOV
- FLV
Accepted Text File Types
- TXT
- Word Doc
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Search files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
YouTube URLs
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your Search
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Search.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Search
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
- General
- Researcher
- Marketer
- Sales
- Recruiter
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Search in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
Check Out Our Dedicated Resources📚
Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
