Retrieval Augmented Generation For Questionnaire Data

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Questionnaires are a common method used by researchers, marketers, and organizations to gather data and insights from a target audience. It involves a set of carefully crafted questions aimed at understanding opinions, attitudes, behaviors, and preferences of individuals or groups. This data is then used to make informed decisions, improve products or services, and gain a better understanding of the target audience.

The traditional approach to analyzing questionnaire data involves manual coding, which is time-consuming and prone to human error. However, with the advancements in technology, a new method called “Retrieval Augmented Generation” (RAG) has emerged, revolutionizing the way questionnaire data is analyzed. In this article, we will explore what RAG is and its benefits for researchers, marketers, and organizations.

Understanding Retrieval Augmented Generation (RAG)

Retrieval Augmented Generation is a combination of two powerful natural language processing (NLP) techniques – retrieval and generation. Retrieval involves retrieving relevant information from a large dataset, while generation involves producing text based on the retrieved information.

RAG uses large language models, such as GPT-3, to generate text based on the retrieved information. This allows for a more comprehensive and accurate analysis of questionnaire data, as large language models have the ability to understand and generate human-like text.

The Benefits of RAG for Researchers

As a researcher, the analysis of questionnaire data is crucial for drawing conclusions and making informed decisions. RAG offers several benefits for researchers, including:

1. Time-Saving

RAG eliminates the need for manual coding, which can be a time-consuming process. With the click of a button, researchers can retrieve and analyze large datasets, saving them valuable time and effort.

2. Accuracy

RAG uses large language models, which have been trained on vast amounts of data, making them highly accurate. This ensures that the analysis of questionnaire data is precise and reliable.

3. Comprehensive Analysis

With RAG, researchers can analyze a large number of variables and their relationships, providing a comprehensive understanding of the data. This allows for a more in-depth analysis, leading to more meaningful insights and conclusions.

The Benefits of RAG for Marketers

Marketers also rely on questionnaire data to gain insights into consumer behavior and preferences. RAG offers several benefits for marketers, including:

1. Personalization

Large language models used in RAG have the ability to generate human-like text, making the analysis of questionnaire data more personalized. This allows marketers to better understand their target audience and tailor their marketing strategies accordingly.

2. Real-Time Analysis

With RAG, marketers can analyze questionnaire data in real-time, allowing them to adapt their strategies and make immediate changes. This is particularly beneficial for time-sensitive campaigns or product launches.

3. Uncovering Hidden Patterns

RAG has the ability to analyze large datasets and uncover hidden patterns that may not be apparent through manual analysis. This provides marketers with valuable insights that can improve their marketing strategies and campaigns.

The Benefits of RAG for Organizations

Organizations use questionnaires to gather data from their employees, customers, or stakeholders. RAG offers several benefits for organizations, including:

1. Cost-Effective

RAG eliminates the need for manual coding, which can be a costly process. This makes it a more cost-effective solution for organizations, especially for those with limited resources.

2. Faster Decision-Making

With RAG, organizations can quickly analyze large amounts of data and make informed decisions in a timely manner. This can be beneficial for organizations facing time-sensitive issues or decisions.

3. Data-Driven Insights

RAG provides organizations with data-driven insights that can inform their strategies and decisions. This allows for more targeted and effective actions, leading to improved performance and results.


In conclusion, Retrieval Augmented Generation is a game-changer for the analysis of questionnaire data. It offers numerous benefits for researchers, marketers, and organizations, including time-saving, accuracy, comprehensive analysis, personalization, real-time analysis, uncovering hidden patterns, cost-effectiveness, faster decision-making, and data-driven insights. As technology continues to advance, RAG will play a significant role in improving the efficiency and effectiveness of analyzing questionnaire data. Organizations that embrace this method will have a competitive advantage, as they will be able to make data-driven decisions and gain a deeper understanding of their target audience.

How To Use Speak’s Retrieval Augmented Generation For Questionnaire Data

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Questionnaire Data

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Questionnaire Data files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example,

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Questionnaire Data

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Questionnaire Data.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Questionnaire Data

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Questionnaire Data in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

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You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

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