Retrieval Augmented Generation For Open Ended Questions

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Retrieval Augmented Generation For Open Ended Questions


As researchers, marketers, and organizations, we are constantly seeking ways to gather insights and information from our target audience. One of the most effective methods of doing so is through open-ended questions. These are questions that allow individuals to freely express their thoughts, opinions, and experiences without any limitations or pre-determined options. However, analyzing the responses to open-ended questions can be a time-consuming and challenging task. This is where retrieval augmented generation comes in, offering a solution to streamline and enhance the analysis process.

The Definition of Open Ended Questions

Open-ended questions are those that do not have a specific answer or set of options to choose from. They are designed to elicit a wide range of responses and allow individuals to share their thoughts and feelings in their own words. These questions often start with “what,” “why,” or “how” and require individuals to provide more than just a yes or no response.

The Benefits of Analyzing Open Ended Questions

As a researcher, marketer, or organization, the analysis of open-ended questions can provide valuable insights and information. Here are some of the benefits of incorporating open-ended questions in your research or marketing strategies:

1. Rich and In-Depth Responses

Open-ended questions allow individuals to provide detailed and personalized responses. This can provide a deeper understanding of their thoughts, emotions, and experiences, compared to closed-ended questions that limit responses to predetermined options. This in-depth analysis can help researchers and marketers gain a better understanding of their target audience’s needs, preferences, and behaviors.

2. Unbiased and Authentic Responses

Open-ended questions do not limit or bias responses, allowing individuals to share their true thoughts and feelings. This can provide authentic and unbiased insights, as individuals are not influenced by predetermined options or social desirability. As a result, the analysis of open-ended questions can provide a more accurate representation of the target audience’s opinions and experiences.

3. Flexibility and Adaptability

Open-ended questions offer flexibility and adaptability in research and marketing strategies. They can be used in various formats such as surveys, interviews, focus groups, and social media polls. This allows researchers and marketers to gather insights from a diverse range of individuals and tailor their questions to specific topics or objectives.

What is Retrieval Augmented Generation?

Retrieval augmented generation (RAG) is a cutting-edge technique that combines natural language processing (NLP) and generative AI to improve the analysis of open-ended questions. It works by using large language models, such as GPT-3, to generate responses to open-ended questions based on a given context or prompt. This allows for a more efficient and accurate analysis of open-ended question responses.

The Benefits of Retrieval Augmented Generation for Open Ended Questions

1. Time and Cost-Efficient Analysis

Analyzing a large number of open-ended responses can be a time-consuming and costly process. RAG offers a more efficient solution by generating responses based on a given context or prompt, reducing the need for manual analysis. This can save researchers and marketers valuable time and resources, allowing them to focus on other aspects of their research or marketing strategies.

2. Enhanced Accuracy and Consistency

RAG uses large language models with vast amounts of data to generate responses, resulting in more accurate and consistent results. This eliminates the potential for human error and ensures that all responses are analyzed in the same way. Additionally, RAG can handle a wide range of languages, making it a valuable tool for global research and marketing efforts.

3. Data Visualization and Insights

RAG not only generates responses but also provides data visualization and insights. This allows researchers and marketers to easily identify trends, patterns, and sentiment within the responses. These visualizations can provide a better understanding of the target audience and their preferences, allowing for more informed decision-making.


Open-ended questions are a valuable tool for gaining insights and understanding the target audience’s thoughts and experiences. However, analyzing these responses can be a daunting and time-consuming task. Retrieval augmented generation offers a solution to streamline and enhance the analysis process, providing more efficient, accurate, and insightful results. With the integration of NLP, large language models, and data visualization, RAG is a powerful tool for researchers, marketers, and organizations seeking to gain a deeper understanding of their target audience.

How To Use Speak’s Retrieval Augmented Generation For Open Ended Questions

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Open Ended Questions

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Open Ended Questions files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example,

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Open Ended Questions

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Open Ended Questions.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Open Ended Questions

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Open Ended Questions in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

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You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

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