Retrieval Augmented Generation For Observational Research: Enhancing Data Analysis with Generative AI
In the world of research and data analysis, there are various methods and techniques used to gather and analyze data. One such method is observational research, which involves observing and recording behaviors and events in their natural environment. This type of research is often used in fields such as psychology, sociology, and marketing to gain insights into human behavior and decision-making.
However, as the amount of data collected through observational research grows, it becomes increasingly challenging to analyze and make sense of it all. This is where retrieval augmented generation (RAG) comes in, a cutting-edge technique that combines natural language processing (NLP) and generative AI to enhance data analysis. In this article, we will explore what observational research is, its benefits, and how RAG can revolutionize the way we approach data analysis in this field.
The Definition of Observational Research
Observational research is a method of data collection in which researchers observe and record behaviors and events in their natural environment without any interference or manipulation. This type of research is often used to gain insights into human behavior and decision-making processes.
There are two main types of observational research: structured and unstructured. In structured observational research, the researcher has a predetermined set of behaviors or events to observe and record. This method is often used in controlled environments, such as laboratory studies. On the other hand, unstructured observational research involves observing and recording behaviors and events as they naturally occur without any preconceived notions or predetermined categories.
The Benefits of Observational Research
As a researcher, marketer, or organization, there are many benefits to utilizing observational research in data analysis. One of the main advantages is the ability to gather data in a natural setting, without any external influences. This allows for a more accurate representation of real-world behaviors and decision-making processes.
Observational research also provides a rich and detailed dataset that can be used for further analysis and insights. This type of research can capture nuances and subtleties that may not be captured through surveys or experiments. Additionally, observational research can be less time-consuming and costly compared to other methods, making it an attractive option for researchers and organizations.
The Need for Enhanced Data Analysis in Observational Research
As mentioned earlier, the amount of data collected through observational research can be overwhelming and challenging to analyze. Traditionally, researchers have relied on manual coding and analysis of the data, which can be time-consuming and prone to human error. This is where retrieval augmented generation comes in, providing a more efficient and accurate way to analyze large datasets.
Understanding Retrieval Augmented Generation (RAG)
RAG is a technique that combines NLP and generative AI to enhance data analysis. It utilizes large language models, such as GPT-3, to generate human-like text from a given prompt. This technique is often used in natural language processing tasks, such as text summarization and question-answering.
In the context of observational research, RAG can be used to summarize and categorize large datasets, making the analysis process more efficient and accurate. For example, a researcher can use RAG to generate summaries of observed behaviors or events, eliminating the need for manual coding. This can save a significant amount of time and effort, allowing researchers to focus on interpreting and gaining insights from the data.
The Advantages of Using RAG in Observational Research
By utilizing RAG in observational research, researchers, marketers, and organizations can benefit in several ways. Firstly, it allows for faster and more accurate data analysis, reducing the time and effort required for manual coding. This can lead to more efficient research processes and quicker insights into human behavior and decision-making.
Furthermore, RAG can also help identify patterns and relationships within the data that may not be apparent through manual analysis. This can provide deeper and more meaningful insights for researchers and organizations, leading to more informed decision-making.
Observational research is a valuable method for gathering insights into human behavior and decision-making processes. However, the growing amount of data collected through this method can make it challenging to analyze and make sense of. This is where retrieval augmented generation comes in, providing a more efficient and accurate way to analyze large datasets. By utilizing RAG in observational research, researchers, marketers, and organizations can benefit from faster, more accurate, and more meaningful data analysis, leading to better decision-making and insights. So, embrace the power of RAG and take your observational research to the next level.
How To Use Speak’s Retrieval Augmented Generation For Observational Research
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Observational Research
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Observational Research files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your Observational Research
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Observational Research.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Observational Research
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Observational Research in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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