Retrieval Augmented Generation For Keyword Research
Keyword research is a fundamental aspect of any successful online marketing strategy. It involves identifying and analyzing the words and phrases that people use when searching for products, services, or information on search engines. In other words, keyword research is the process of understanding what your target audience is searching for and using that information to optimize your website, content, and marketing efforts.
As a researcher, keyword research can provide valuable insights into consumer behavior, interests, and trends. By analyzing the keywords that are most commonly used in your industry, you can gain a deeper understanding of your target audience and their needs. This can help you develop more targeted and effective research studies, surveys, and experiments.
For marketers, keyword research is essential for driving traffic to a website and increasing visibility in search engine results pages (SERPs). By targeting the right keywords, you can improve your website’s ranking on search engines, which in turn can lead to more organic traffic and potential customers. Keyword research also allows you to identify gaps in your marketing strategy and find new opportunities to reach your target audience.
Organizations, both big and small, can benefit from keyword research as well. By understanding the keywords that are relevant to their products or services, organizations can create content that resonates with their target audience and drives conversions. Keyword research can also provide valuable insights into the competition, allowing organizations to better position themselves in the market.
Now, you may be wondering, how can I conduct effective keyword research? This is where retrieval augmented generation (RAG) comes into play.
RAG is a powerful tool that combines natural language processing (NLP) and generative artificial intelligence (AI) to enhance the traditional keyword research process. It works by generating high-quality, relevant keywords and phrases based on a seed keyword or topic. This not only saves time and effort, but it also provides a broader range of keywords to target, including long-tail keywords that are often overlooked but can have a significant impact on search rankings.
One of the main benefits of using RAG for keyword research is its ability to generate keywords based on user intent. This means that RAG can identify the underlying intent behind a search query and generate keywords that align with that intent. For example, if someone is searching for “best budget laptops,” RAG can generate keywords like “affordable laptops” or “value laptops,” which are more likely to attract users looking to make a purchase.
Another advantage of RAG is its ability to identify and analyze the context of a keyword. This means that it can identify variations of a keyword based on the context in which it is used. For instance, RAG can generate keywords like “laptop reviews” or “best laptop brands” based on the keyword “laptops,” providing a more comprehensive list of relevant keywords to target.
In addition to keyword generation, RAG also offers retrieval capabilities, allowing users to search for related keywords and phrases based on a seed keyword. This feature is particularly useful for expanding keyword lists and finding new opportunities to reach your target audience.
When it comes to keyword research, RAG offers numerous benefits for researchers, marketers, and organizations. By harnessing the power of NLP and generative AI, RAG streamlines the keyword research process, providing more accurate and relevant results. It also allows for a deeper understanding of user intent and context, leading to more effective targeting and ultimately, better results.
In conclusion, keyword research is a crucial aspect of any online marketing strategy, and with the help of retrieval augmented generation, it can be even more effective. By utilizing RAG, researchers, marketers, and organizations can gain valuable insights into their target audience, improve their search engine rankings, and drive more traffic and conversions. So, if you want to stay ahead of the competition and reach your target audience effectively, consider incorporating RAG into your keyword research process.
How To Use Speak’s Retrieval Augmented Generation For Keyword Research
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Keyword Research
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Keyword Research files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your Keyword Research
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Keyword Research.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Keyword Research
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Keyword Research in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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Book A Free Implementation Session 🤝
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Just use our Calendly link to find a time that works well for you. We look forward to meeting you!