Retrieval Augmented Generation For Grounded Theory

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Retrieval Augmented Generation For Grounded Theory: A Game-Changer in Research and Marketing


As researchers and marketers, we are constantly seeking ways to gain deeper insights into our data. The traditional methods of analysis, such as coding and categorizing, can be time-consuming and often lead to biased results. However, with the advent of advanced technologies like retrieval augmented generation, researchers and marketers can now take their analysis to a whole new level.

In this article, we will delve into the concept of retrieval augmented generation for grounded theory and discuss its benefits for researchers, marketers, and organizations. But first, let’s understand the fundamentals of grounded theory.

The Basics of Grounded Theory

Grounded theory is an inductive research method that aims to develop theories based on data rather than preconceived ideas or theories. It involves systematically analyzing data to identify patterns and themes, which are then used to generate theories or hypotheses. This approach is particularly useful in fields where little is known or understood, allowing researchers to build theories from the ground up.

The Benefits of Grounded Theory Analysis

For Researchers

Grounded theory analysis offers several benefits to researchers. Firstly, it allows them to uncover new insights and theories, which can contribute to the existing body of knowledge in their field. This approach also encourages researchers to think critically and creatively, leading to more innovative and robust theories.

Moreover, grounded theory analysis is a highly flexible method that can be applied to various types of data, such as qualitative, quantitative, or mixed methods data. This versatility makes it a valuable tool for researchers in various disciplines.

For Marketers

Grounded theory analysis can also be beneficial for marketers. With this approach, marketers can gain a deep understanding of their target audience’s behaviors, attitudes, and needs. This knowledge can help them develop more targeted and effective marketing strategies.

Grounded theory analysis can also assist marketers in identifying emerging trends and patterns in consumer behavior, allowing them to stay ahead of their competition. By using this method, marketers can also uncover new insights into their products or services, leading to improvements and innovations.

For Organizations

Organizations can also benefit greatly from grounded theory analysis. By using this approach, organizations can gain a better understanding of their customers, employees, and stakeholders. This understanding can help them develop more effective strategies, improve customer satisfaction, and foster a positive work culture.

Grounded theory analysis can also assist organizations in identifying potential issues or areas for improvement within their operations. By analyzing data from various sources, organizations can gain a holistic view of their operations, leading to more informed decision-making.

The Role of Retrieval Augmented Generation in Grounded Theory Analysis

Retrieval augmented generation, or RAG, is a cutting-edge technology that combines natural language processing, large language models, and data visualization to assist in data analysis. This technology uses machine learning algorithms to automatically retrieve relevant information from a large dataset, allowing researchers and marketers to analyze data more efficiently and accurately.

In grounded theory analysis, RAG can assist in identifying patterns and themes within the data, making the process more efficient and less prone to human error. This technology can also assist in generating theories or hypotheses based on the identified patterns, reducing the time and effort required for manual analysis.

The Benefits of Using RAG for Grounded Theory Analysis

Efficiency and Accuracy

One of the most significant benefits of using RAG for grounded theory analysis is its efficiency and accuracy. This technology can analyze large datasets in a fraction of the time it would take a human, reducing the overall time and effort required for analysis. Moreover, RAG is not prone to human error, ensuring more reliable and accurate results.

Uncovering Hidden Insights

RAG technology can also assist in uncovering hidden insights within the data. By analyzing large datasets, RAG can identify patterns and connections that may not be apparent to the human eye, leading to new and valuable insights.


Another benefit of using RAG for grounded theory analysis is scalability. This technology can handle large datasets with ease, making it a valuable tool for organizations dealing with vast amounts of data.

Continuous Learning

RAG technology uses machine learning algorithms, which means it can continuously learn and improve its performance over time. This feature makes it a valuable asset for organizations and researchers who deal with constantly evolving datasets.


In conclusion, retrieval augmented generation is a game-changing technology for grounded theory analysis. Its ability to analyze large datasets efficiently and accurately, uncover hidden insights, and continuously learn and improve makes it a valuable tool for researchers, marketers, and organizations. By incorporating RAG technology into their analysis, researchers and marketers can gain a deeper understanding of their data, leading to more informed decision-making and innovative solutions.

How To Use Speak’s Retrieval Augmented Generation For Grounded Theory

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Grounded Theory

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Grounded Theory files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example,

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Grounded Theory

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Grounded Theory.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Grounded Theory

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Grounded Theory in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

What are you waiting for?

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If you have friends, peers and followers interested in using our platform, you can earn real monthly money.

You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

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