Retrieval Augmented Generation For Focus Groups

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Retrieval Augmented Generation For Focus Groups

Focus groups have long been a valuable research tool for gathering insights and feedback from a targeted audience. As a researcher, marketer, or organization, understanding the opinions and attitudes of potential customers, employees, or stakeholders is crucial for making informed decisions. However, traditional focus group analysis methods can be time-consuming, labor-intensive, and prone to human error. That’s where retrieval augmented generation (RAG) comes in.

What are Focus Groups?

Focus groups are a qualitative research method where a small group of individuals is brought together to discuss a specific topic or product. The group is typically led by a moderator who asks open-ended questions to encourage discussion and gather insights. Focus groups are commonly used in market research, product development, and organizational decision-making.

The Benefits of Analyzing Focus Groups

As a researcher, analyzing focus group data can provide valuable insights into the attitudes, opinions, and behaviors of a targeted audience. It allows for a deeper understanding of the motivations behind consumer choices and preferences. Marketers can use focus group analysis to inform their strategies and tailor their messaging to resonate with their target audience. For organizations, focus group analysis can provide valuable feedback on products, services, or internal processes, helping to improve overall satisfaction and success.

The Limitations of Traditional Focus Group Analysis

While focus groups can provide valuable insights, traditional analysis methods have their limitations. Transcribing and analyzing hours of recorded focus group discussions can be time-consuming and prone to human error. Traditional analysis also relies heavily on the skills and biases of the researcher, potentially leading to biased or incomplete conclusions.

Introducing Retrieval Augmented Generation

Retrieval augmented generation (RAG) is a revolutionary approach to focus group analysis that combines natural language processing (NLP), large language models, data visualization, and generative AI. RAG-powered software, such as Speak Ai, can transcribe and analyze focus group discussions in real-time, providing accurate and unbiased insights.

Natural Language Processing and Large Language Models

NLP is a subfield of artificial intelligence that focuses on the interaction between computers and human language. By using NLP algorithms, RAG-powered software can accurately transcribe and analyze focus group discussions, eliminating the need for manual transcription and analysis. Large language models, such as OpenAI’s GPT-3, can also be integrated into RAG-powered software, allowing for more advanced language understanding and generation.

Data Visualization

RAG-powered software can also utilize data visualization techniques to present focus group data in an easily digestible and visually appealing format. Through charts, graphs, and other visual aids, complex data can be quickly understood, allowing for more informed decision-making.

Generative AI

One of the most exciting features of RAG-powered software is its ability to generate insights and ideas based on the data gathered from focus group discussions. By using generative AI algorithms, the software can identify patterns and trends in the data and generate new ideas or hypotheses for further investigation.

The Benefits of Using RAG for Focus Group Analysis

RAG-powered software offers numerous benefits for researchers, marketers, and organizations conducting focus groups. These include:

Time and Cost Savings

RAG-powered software can transcribe and analyze focus group discussions in real-time, significantly reducing the time and cost associated with traditional methods.

Accuracy and Objectivity

By eliminating the need for manual transcription and analysis, RAG-powered software can provide more accurate and unbiased insights.

Advanced Language Understanding

With the integration of large language models, RAG-powered software can understand and generate insights from complex language patterns and nuances.

Data Visualization and Generative AI

The use of data visualization and generative AI allows for a deeper understanding of the data and the generation of new ideas and insights.

In Conclusion

Retrieval augmented generation is transforming the way focus group analysis is conducted. By leveraging NLP, large language models, data visualization, and generative AI, RAG-powered software can provide more accurate, efficient, and insightful analysis. As a researcher, marketer, or organization, incorporating RAG into your focus group analysis can lead to more informed decision-making and greater success.

How To Use Speak’s Retrieval Augmented Generation For Focus Groups

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Focus Groups

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Focus Groups files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Focus Groups

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Focus Groups.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Focus Groups

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Focus Groups in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

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