Retrieval Augmented Generation For Fixed Research: Enhancing Research and Marketing Analysis
Introduction
In today’s data-driven world, research and marketing analysis are crucial for organizations to stay competitive and make informed decisions. Fixed research, also known as fixed effects research, is a statistical method commonly used in social science and market research to analyze data from multiple sources. This method helps researchers and marketers to identify patterns, trends, and relationships between variables, and make data-driven decisions. However, the traditional fixed research approach has limitations, such as time-consuming data analysis and the potential for biased results. This is where retrieval augmented generation (RAG) comes in as a powerful tool to enhance fixed research and overcome its limitations. In this article, we will explore the concept of RAG for fixed research and its benefits for researchers, marketers, and organizations.
Understanding Fixed Research
Fixed research is a statistical method used to analyze data from multiple sources, such as surveys, interviews, and experiments, to identify patterns and relationships between variables. The goal of fixed research is to control or eliminate the effects of extraneous variables and isolate the effects of the independent variable on the dependent variable. This method is commonly used in social science and market research to study human behavior, attitudes, and preferences.
The Benefits of Fixed Research
There are several benefits of using fixed research as a data analysis method:
1. Control of Extraneous Variables
Fixed research allows researchers to control or eliminate the effects of extraneous variables, which can influence the results of a study. By isolating the effects of the independent variable, researchers can have more confidence in their findings and make accurate conclusions.
2. Identification of Causal Relationships
Fixed research helps to establish causal relationships between variables, which is crucial in determining cause and effect. This is especially important in marketing analysis, where understanding the cause and effect of consumer behavior can drive effective marketing strategies.
3. Versatility
Fixed research can be used in various research settings, such as surveys, experiments, and observational studies. This versatility makes it a widely used method in social science and market research.
The Limitations of Fixed Research
While fixed research has many benefits, it also has some limitations that can affect the quality of the results:
1. Time-consuming Data Analysis
The traditional fixed research approach involves manual data analysis, which can be time-consuming and labor-intensive. This can be a major hurdle for researchers and marketers who need quick and efficient data analysis to make timely decisions.
2. Potential for Biased Results
Fixed research relies heavily on the researcher’s ability to control and eliminate extraneous variables. However, there is always the possibility of bias in data collection and analysis, which can affect the accuracy and reliability of the results.
The Role of Retrieval Augmented Generation in Fixed Research
Retrieval augmented generation (RAG) is a cutting-edge technology that combines natural language processing (NLP), large language models, data visualization, and generative AI to enhance data analysis and decision-making. In fixed research, RAG can be used to overcome the limitations of the traditional approach and provide more efficient and accurate results.
How RAG Works
RAG works by combining two powerful AI models: a retrieval model and a generation model. The retrieval model is trained to retrieve relevant information from a large dataset, while the generation model is trained to generate text based on the retrieved information. These two models work together to create a more comprehensive and accurate understanding of the data.
The Benefits of RAG for Fixed Research
1. Time-efficient Data Analysis
One of the most significant benefits of RAG for fixed research is its ability to analyze large datasets quickly and efficiently. This is especially useful for researchers and marketers who need to analyze vast amounts of data in a short period.
2. Unbiased Results
RAG eliminates the potential for bias in data analysis by relying on AI models instead of human researchers. This ensures that the results are based on the data and not influenced by any external factors.
3. Enhanced Data Visualization
RAG can also generate visualizations of the data, making it easier for researchers and marketers to understand and interpret complex data. This can lead to more insightful and accurate conclusions.
Conclusion
Fixed research is a powerful method for analyzing data and identifying patterns and relationships between variables. However, it has limitations that can affect the quality and efficiency of data analysis. With the integration of RAG, researchers and marketers can enhance their fixed research and overcome its limitations. RAG offers time-efficient data analysis, unbiased results, and enhanced data visualization, making it a valuable tool for organizations looking to make data-driven decisions. With the continual advancements in AI technology, RAG is set to revolutionize fixed research and drive more accurate and insightful results.
How To Use Speak’s Retrieval Augmented Generation For Fixed Research
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Fixed Research
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
- MP3
- M4A
- WAV
- OGG
- WEBM
- M4P
Accepted Video File Types
- MP4
- M4V
- WMV
- AVI
- MOV
- FLV
Accepted Text File Types
- TXT
- Word Doc
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Fixed Research files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
YouTube URLs
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your Fixed Research
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Fixed Research.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Fixed Research
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
- General
- Researcher
- Marketer
- Sales
- Recruiter
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Fixed Research in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
