Retrieval Augmented Generation For Field Research: Advancing Data Analysis and Insights
Field research is a fundamental and essential aspect of data collection and analysis for researchers, marketers, and organizations. It involves gathering information and data directly from the source, whether it be through surveys, interviews, observations, or experiments. This type of research allows for a deeper understanding of a specific topic and provides valuable insights that cannot be obtained through secondary sources.
However, as the amount of data collected through field research continues to grow, so does the need for advanced tools and techniques to analyze and make sense of it all. This is where retrieval augmented generation (RAG) comes into play. In this blog post, we will explore what RAG is and how it can revolutionize the field of research.
What is Retrieval Augmented Generation?
Retrieval augmented generation is a cutting-edge technique that combines natural language processing (NLP), data visualization, and generative artificial intelligence (AI) to enhance data analysis. It utilizes large language models, such as GPT-3, to generate human-like text responses based on the information retrieved from a given dataset. In simpler terms, RAG is a way to automatically generate text that is relevant and coherent based on the data at hand.
The Benefits of RAG for Field Research
As mentioned earlier, the amount of data collected through field research can be overwhelming. However, with RAG, researchers and organizations can take their data analysis to the next level. Let’s explore some of the benefits of using RAG for field research.
Efficient Data Analysis
One of the most significant advantages of RAG is its ability to efficiently analyze large datasets. Traditional methods of data analysis, such as manual coding or keyword searches, can be time-consuming and prone to human error. RAG, on the other hand, can quickly sift through vast amounts of data and provide relevant insights in a fraction of the time.
Improved Data Visualization
Data visualization is an essential aspect of data analysis as it allows for a better understanding and interpretation of the data. RAG can generate visual representations of the data, making it easier for researchers to identify patterns, trends, and correlations. This not only saves time but also enhances the accuracy of the analysis.
RAG goes beyond simply analyzing data; it also generates human-like text responses based on the information retrieved. This means that researchers can gain a deeper understanding of the data and its implications. These insights can then be used to make informed decisions, develop strategies, and identify areas for further research.
The Impact of RAG on Field Research
The integration of RAG into field research has the potential to revolutionize the way data is collected, analyzed, and utilized. This advanced technique offers a range of benefits that can greatly enhance the quality and efficiency of research.
RAG can greatly benefit researchers by saving time and effort in data analysis. With its ability to generate human-like text responses, researchers can spend less time on mundane tasks and more time on critical thinking and analysis. This can lead to more accurate and valuable insights, ultimately advancing the field of research.
Marketers can also benefit from the use of RAG in field research. By gaining a deeper understanding of consumer behavior, preferences, and trends, marketers can create more targeted and effective strategies. RAG can also assist in identifying new market opportunities and predicting future trends, giving marketers a competitive edge.
Organizations that rely on data for decision-making can greatly benefit from RAG. This advanced technique can provide valuable insights into customer behavior, market trends, and industry developments. This can help organizations make data-driven decisions that can lead to increased efficiency, cost savings, and ultimately, higher revenue.
Retrieval augmented generation is a game-changing technique for field research. It offers a range of benefits, including efficient data analysis, improved data visualization, and deeper insights. With the integration of RAG, researchers, marketers, and organizations can take their data analysis to new heights and gain a competitive edge in their respective fields. As the field of research continues to evolve, the use of RAG will become increasingly essential in staying ahead of the curve.
How To Use Speak’s Retrieval Augmented Generation For Field Research
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Field Research
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Field Research files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your Field Research
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Field Research.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Field Research
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Field Research in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
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Book A Free Implementation Session 🤝
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Just use our Calendly link to find a time that works well for you. We look forward to meeting you!