Retrieval Augmented Generation For Facebook Ads
Facebook Ads have become an essential tool for businesses and organizations to reach their target audience and promote their products or services. With over 2.85 billion monthly active users, Facebook provides a massive platform for businesses to advertise and target potential customers. However, with so many users and ads on the platform, it can be challenging to stand out and create effective ads that drive results.
That’s where retrieval augmented generation comes in. This technique combines the power of Natural Language Processing (NLP) and Generative Artificial Intelligence (AI) to improve the process of creating and analyzing Facebook Ads. In this article, we will delve deeper into retrieval augmented generation for Facebook Ads and its benefits for researchers, marketers, and organizations.
What is Retrieval Augmented Generation?
Retrieval augmented generation is a technique that combines two powerful AI technologies – NLP and Generative AI. NLP allows machines to understand and analyze human language, while Generative AI enables machines to generate human-like text. This combination allows machines to not only understand but also generate text in a human-like manner.
In the context of Facebook Ads, retrieval augmented generation involves using large language models and data visualization techniques to analyze the performance of ads and generate new ad copies. This technique helps businesses to create more effective and targeted ads that resonate with their audience.
The Benefits of Retrieval Augmented Generation for Facebook Ads
For Researchers
As a researcher, retrieval augmented generation can significantly improve the process of data analysis for Facebook Ads. With the help of NLP, researchers can analyze large amounts of data from ad campaigns and gain valuable insights into the performance of different ad copies. This allows researchers to identify patterns and trends and make data-driven decisions for future ad campaigns.
Moreover, the use of data visualization techniques in retrieval augmented generation makes it easier for researchers to interpret complex data and present their findings in a visually appealing manner. This not only saves time but also makes it easier for others to understand and replicate the results.
For Marketers
For marketers, retrieval augmented generation offers a powerful tool to create highly effective and targeted Facebook Ads. By analyzing data from previous ad campaigns, marketers can understand what types of ad copies perform well with their target audience. This allows them to create personalized and relevant ads that are more likely to resonate with their audience and drive results.
Additionally, retrieval augmented generation allows marketers to quickly generate multiple ad copies and test them in real-time. This helps them to identify the best-performing ads and make adjustments accordingly, resulting in a more cost-effective and efficient ad campaign.
For Organizations
For organizations, retrieval augmented generation can bring significant benefits in terms of cost savings and improved ROI. By using NLP to analyze data from ad campaigns, organizations can identify the best-performing ad copies and allocate their budget accordingly. This reduces the risk of spending money on ads that do not drive results and can save organizations a significant amount of money in the long run.
Moreover, by using retrieval augmented generation, organizations can create more personalized and relevant ads that resonate with their target audience. This not only improves the overall effectiveness of the ad campaign but also enhances the brand’s image and credibility.
In Conclusion
Retrieval augmented generation for Facebook Ads is a powerful technique that combines NLP and Generative AI to improve the process of creating and analyzing ads. With its ability to analyze large amounts of data, generate human-like text, and visualize complex data, retrieval augmented generation offers significant benefits for researchers, marketers, and organizations.
By using this technique, businesses can create more effective and targeted ads, save time and money, and improve their ROI. With the ever-increasing competition on Facebook, retrieval augmented generation is a valuable tool that can give businesses the edge they need to stand out and succeed in their ad campaigns.
How To Use Speak’s Retrieval Augmented Generation For Facebook Ads
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Facebook Ads
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
- MP3
- M4A
- WAV
- OGG
- WEBM
- M4P
Accepted Video File Types
- MP4
- M4V
- WMV
- AVI
- MOV
- FLV
Accepted Text File Types
- TXT
- Word Doc
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Facebook Ads files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
YouTube URLs
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your Facebook Ads
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Facebook Ads.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Facebook Ads
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
- General
- Researcher
- Marketer
- Sales
- Recruiter
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Facebook Ads in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
Check Out Our Dedicated Resources📚
Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
