Retrieval Augmented Generation For Data Analysis

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Retrieval Augmented Generation for Data Analysis: What It Is and How It Can Benefit You


Data analysis is the process of examining, cleaning, transforming, and modeling data in order to discover useful information and draw conclusions. It is an essential aspect of decision-making in various industries, from market research and business intelligence to scientific research and healthcare. However, with the vast amounts of data being generated every day, traditional methods of data analysis can be time-consuming and overwhelming.

This is where retrieval augmented generation (RAG) comes into play. RAG is a combination of natural language processing (NLP) and generative AI techniques that enables researchers, marketers, and organizations to analyze data in a more efficient and effective manner. In this blog article, we will delve into the concept of retrieval augmented generation for data analysis, its benefits, and how it can help you in your research, marketing, and overall business operations.

The Definition of Retrieval Augmented Generation

Retrieval augmented generation is a technique that involves using a large language model (LLM) to retrieve and generate relevant information from a given dataset. This approach combines the power of NLP, which understands and interprets human language, with generative AI, which generates new content based on learned patterns.

In simpler terms, retrieval augmented generation allows data analysts to input a question or query and receive a comprehensive answer or summary generated by a large language model. This is made possible by pre-trained language models, such as BERT and GPT-3, which have been trained on large amounts of data and can understand and generate human-like text.

The Benefits of Retrieval Augmented Generation for Data Analysis

As a researcher, marketer, or organization, you may wonder what the benefits of using retrieval augmented generation for data analysis are. Here are some of the key advantages:

1. Time and Cost Efficiency

Traditional data analysis methods often involve manually sifting through large datasets and extracting relevant information, which can be time-consuming and costly. With retrieval augmented generation, the process is automated, allowing for faster and more efficient data analysis. This not only saves time but also reduces costs in terms of labor and resources.

2. Improved Accuracy and Consistency

Human error is inevitable in data analysis, and it can lead to inconsistencies and inaccuracies in the results. Retrieval augmented generation eliminates this risk by using pre-trained language models that have been trained on vast amounts of data and can generate accurate and consistent results. This ensures that the information extracted from the dataset is reliable and trustworthy.

3. Enhanced Data Exploration and Visualization

Retrieval augmented generation allows for a more interactive and exploratory approach to data analysis. By inputting different queries and questions, researchers can gain a deeper understanding of the dataset and uncover hidden insights. Additionally, with the use of data visualization tools, such as charts and graphs, the results can be easily interpreted and communicated to stakeholders.

4. Greater Scope of Analysis

Traditional data analysis methods are limited by the analyst’s ability to manually sift through data. Retrieval augmented generation, on the other hand, has a much broader scope, as it can process and analyze large amounts of data in a shorter period of time. This allows for a more comprehensive and in-depth analysis, leading to more accurate and actionable insights.

How Retrieval Augmented Generation Can Help You

Now that we have explored the benefits of retrieval augmented generation, let’s take a closer look at how it can specifically benefit researchers, marketers, and organizations:


Retrieval augmented generation can help researchers in various fields, such as social sciences, healthcare, and natural sciences. By automating the data analysis process, researchers can spend more time on the actual research and drawing conclusions, rather than on manual data extraction. This can lead to more efficient and accurate research findings.


For marketers, retrieval augmented generation can be a game-changer. It can help with market research, customer sentiment analysis, and even content creation. By inputting relevant queries, marketers can gain a better understanding of their target audience and create targeted and personalized marketing campaigns.


Organizations can benefit from retrieval augmented generation in many ways. The automated data analysis process can help with decision-making, risk assessment, and performance analysis. It can also assist in identifying patterns and trends within the organization’s data, leading to more informed and data-driven decisions.


Retrieval augmented generation is a powerful tool for data analysis that combines NLP and generative AI techniques to automate and improve the process. Its benefits include time and cost efficiency, improved accuracy and consistency, enhanced data exploration and visualization, and a greater scope of analysis. Whether you are a researcher, marketer, or organization, retrieval augmented generation can help you gain valuable insights from your data, leading to better decision-making and overall success. So, why not give it a try and see the results for yourself?

How To Use Speak’s Retrieval Augmented Generation For Data Analysis

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Data Analysis

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Data Analysis files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example,

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Data Analysis

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Data Analysis.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Data Analysis

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these “large language models” are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Data Analysis in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan ๐Ÿ“

Here at Speak, we’ve made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer ๐ŸŽ

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

What are you waiting for?

Refer Others & Earn Real Money ๐Ÿ’ธ

If you have friends, peers and followers interested in using our platform, you can earn real monthly money.

You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

Check Out Our Dedicated Resources๐Ÿ“š

Book A Free Implementation Session ๐Ÿค

It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.

Just use our Calendly link to find a time that works well for you. We look forward to meeting you!

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