Retrieval Augmented Generation For Copywriting: The Ultimate Tool for Marketers and Researchers
Copywriting is the art of crafting written content that persuades and engages readers to take a desired action. In today’s fast-paced digital world, where attention spans are short and competition is fierce, effective copywriting is crucial for businesses to stand out and connect with their target audience.
As a researcher, marketer, or organization, understanding the impact of copywriting is essential to create content that resonates with your audience. This is where retrieval augmented generation (RAG) comes into play. RAG is a cutting-edge technology that combines natural language processing (NLP) and generative AI to enhance and optimize copywriting.
In this blog, we will explore the definition of copywriting, its benefits, and how RAG can revolutionize the way we approach copywriting.
The Definition of Copywriting
Copywriting is the process of writing persuasive and engaging content that motivates readers to take a specific action. This action can range from making a purchase, subscribing to a service, or simply engaging with the brand.
Copywriting is not just limited to sales and marketing. It is also used in areas such as public relations, social media, and content marketing. The goal of copywriting is to create compelling and memorable content that captures the reader’s attention and drives them to take action.
The Benefits of Copywriting Analysis
As a researcher, marketer, or organization, analyzing copywriting can provide valuable insights that can improve the effectiveness of your content. Here are some benefits of conducting copywriting analysis:
1. Understand Your Audience
Effective copywriting starts with understanding your target audience. By analyzing the language and tone used in successful copywriting, you can gain a better understanding of what resonates with your audience. This can help you tailor your content to their needs and preferences, leading to better engagement and conversions.
2. Improve Your Messaging
Copywriting analysis can help you identify the key elements that make successful content stand out. By studying the structure, tone, and language used in high-performing copy, you can improve your messaging and make it more persuasive and engaging.
3. Stay Ahead of the Competition
In today’s competitive landscape, it’s crucial to stay on top of the latest trends and techniques in copywriting. Analyzing successful copy can give you valuable insights into what works and what doesn’t in your industry. This can help you stay ahead of the competition and create content that stands out.
Introducing Retrieval Augmented Generation (RAG)
Retrieval augmented generation (RAG) is a cutting-edge technology that combines NLP and generative AI to enhance and optimize copywriting. It works by retrieving relevant information from a large language model and generating new text that is tailored to the specific context and audience.
RAG takes copywriting to the next level by allowing marketers and researchers to not only analyze successful copy but also generate new, high-quality content that is optimized for their target audience. This technology has the potential to transform the way we approach copywriting and revolutionize the entire industry.
The Benefits of RAG for Copywriting
Here are some of the benefits of using RAG for copywriting:
1. Saves Time and Effort
RAG automates the process of retrieving and generating content, saving marketers and researchers valuable time and effort. This allows them to focus on other important tasks while still producing high-quality and engaging content.
2. Personalized and Relevant Content
RAG uses NLP to understand the context and audience, ensuring that the generated content is personalized and relevant. This can greatly improve engagement and conversions as the content is tailored to the specific needs and preferences of the target audience.
3. Increased Efficiency
By combining retrieval and generation, RAG increases the efficiency of the copywriting process. It can quickly retrieve information from a large language model and generate new content, eliminating the need for extensive research and manual writing.
Copywriting is a crucial aspect of marketing and communication, and analyzing successful copy can provide valuable insights for researchers, marketers, and organizations. With the introduction of RAG, copywriting has been taken to the next level, making it easier and more efficient to create personalized and engaging content.
As technology continues to advance, it’s important to stay up-to-date and embrace new tools and techniques that can help us improve our craft. RAG is a game-changer for the world of copywriting and has the potential to transform the way we create and consume content. So, why not give it a try and see how it can benefit your organization or business?
How To Use Speak’s Retrieval Augmented Generation For Copywriting
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Copywriting
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
Accepted Video File Types
Accepted Text File Types
- Word Doc
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Copywriting files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
Step 4: Wait for Speak to Analyze Your Copywriting
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Copywriting.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Copywriting
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Copywriting in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
Check Out Our Dedicated Resources📚
Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!