Retrieval Augmented Generation For Content Analysis

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Retrieval Augmented Generation For Content Analysis

Content analysis is a research method used to systematically analyze and interpret the content of a particular medium, such as written text, images, or videos. It involves identifying patterns, themes, and meanings within the content, and is often used in social sciences, marketing, and media studies.

As the amount of digital content continues to grow exponentially, the need for efficient and accurate content analysis methods has become increasingly important. This is where retrieval augmented generation (RAG) comes in.

RAG is a combination of two powerful techniques: retrieval and generation. It utilizes large language models, such as GPT-3, to generate human-like text, and then uses retrieval techniques to select the most relevant information from a large corpus of data. This results in a more efficient and accurate analysis of content, with the added benefit of being able to generate new insights and ideas.

The Benefits of Content Analysis

As a researcher, content analysis allows you to extract valuable insights from large volumes of data. By identifying patterns and themes within the content, you can gain a deeper understanding of human behavior, attitudes, and beliefs. This can be particularly useful in fields such as psychology, sociology, and political science.

For marketers, content analysis provides a way to measure the effectiveness of their marketing campaigns. By analyzing the content of ads, social media posts, and other marketing materials, they can determine which messages and strategies are resonating with their target audience. This can help them make data-driven decisions and improve their marketing efforts.

Organizations can also benefit from content analysis. By analyzing customer feedback, reviews, and social media conversations, they can gain insights into customer satisfaction, preferences, and needs. This can help them improve their products and services, and ultimately drive customer loyalty and retention.

The Role of Retrieval Augmented Generation in Content Analysis

Traditional content analysis methods often involve manually coding and categorizing data, which can be time-consuming and prone to human error. RAG, on the other hand, automates this process and allows for a more efficient and accurate analysis.

With RAG, researchers can input a research question or topic, and the model will generate relevant content from a large corpus of data. This can save researchers a significant amount of time and effort, as they no longer have to manually sift through large amounts of data.

Moreover, RAG can generate new insights and ideas that may not have been apparent in the original data. This is because the model has access to a vast amount of information and can make connections and associations that a human coder may not have considered.

Applications of RAG in Content Analysis

RAG can be applied to various forms of content, including written text, images, and videos. For example, in social media analysis, RAG can be used to generate relevant posts and comments from a particular topic or hashtag. In market research, RAG can generate insights from customer reviews and feedback. In media studies, RAG can be used to analyze news articles and identify patterns and biases.

Conclusion

In today's digitally-driven world, content analysis is a crucial tool for researchers, marketers, and organizations. The integration of RAG into content analysis methods has not only made the process more efficient and accurate but also opened up new possibilities for generating insights and ideas. As the capabilities of large language models continue to advance, we can expect RAG to play an even more significant role in content analysis in the future.

How To Use Speak's Retrieval Augmented Generation For Content Analysis

Step 1: Create Your Speak Account

To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!

Get a 7-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.

To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.

Step 2: Upload Your Content Analysis

We typically recommend MP4s for video or MP3s for audio.

However, we accept a range of audio, video and text file types.

You can upload your file for transcription in several ways using Speak:

Accepted Audio File Types

  • MP3
  • M4A
  • WAV
  • OGG
  • WEBM
  • M4P

Accepted Video File Types

  • MP4
  • M4V
  • WMV
  • AVI
  • MOV
  • FLV

Accepted Text File Types

  • TXT
  • Word Doc
  • PDF

CSV Imports

You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.

With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Content Analysis files.

Publicly Available URLs

You can also upload media to Speak through a publicly available URL.

As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.

YouTube URLs

Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).

Speak will automatically find the file, calculate the length, and import the video.

If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.

Speak Integrations

As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.

This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.

Step 3: Calculate and Pay the Total Automatically

Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 7-day trial - take advantage of it!).

If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.

Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.

You can also add a balance or pay for uploads and analysis without a plan using your credit card.

Step 4: Wait for Speak to Analyze Your Content Analysis

If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.

That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.

If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.

Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Content Analysis.

Step 5: Visit Your File Or Folder

Speak is capable of analyzing both individual files and entire folders of data.

When you are viewing any individual file in Speak, all you have to do is click on the "Prompts" button.

If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.

You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software's easy editing functionality.

Step 6: Select Speak Magic Prompts To Analyze Your Content Analysis

What Are Magic Prompts?

Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as "generative AI".

These models have analyzed huge amounts of data from across the internet to gain an understanding of language.

With that understanding, these "large language models" are capable of performing mind-bending tasks!

With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.

Retrieval augmented generation is what makes these Magic Prompts work so well.

Step 7: Select or Create Your Assistant Type

To help you get better results from Speak Magic Prompts, Speak has introduced "Assistant Type".

These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.

To begin, we have included:

  • General
  • Researcher
  • Marketer
  • Sales
  • Recruiter

Choose the most relevant assistant type from the dropdown.

You can also create your own custom Assistant Template Type.

If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.

This allows you to set the context of the engine for higher quality and more consistent outputs.

For example, you could say:

"We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.".

This becomes a reusable template in any of your manual or automated Magic Prompts.

You can create multiple templates for different use cases.

As an example, the analysis you run on a focus group may be different than a one-on-one interview.

Step 8: Create Or Select Your Desired Prompt

Here are some examples prompts that you can apply to any file right now:

  • Create a SWOT Analysis
  • Give me the top action items
  • Create a bullet point list summary
  • Tell me the key issues that were left unresolved
  • Tell me what questions were asked

A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.

If you have your own prompts you want to create, select "Custom Prompt" from the dropdown and another text box will open where you can ask anything you want of your data!

Step 9: Review & Share Responses

Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.

In this example, we ask to analyze all the Content Analysis in the folder at once for the top product dissatisfiers.

You can easily copy that response for your presentations, content, emails, team members and more!

Speak Magic Prompts Pricing

Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.

Right now, anyone in the 7-day trial of Speak gets 100,000 characters included in their account.

If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.

You can also upgrade the number of characters in your account if you already have a subscription.

Both options are available on the subscription page.

Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.

Completely Personalize Your Plan 📝

Here at Speak, we've made it incredibly easy to personalize your subscription.

Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.

No more rigid plans. Upgrade, downgrade or cancel at any time.

Claim Your Special Offer 🎁

When you subscribe, you will also get a free premium add-on for three months!

That means you save up to $50 USD per month and $150 USD in total.

Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:

  • Premium Export Options (Word, CSV & More)
  • Custom Categories & Insights
  • Recorder Customization (Branding, Input & More)
  • Media Player Customization
  • Shareable Media Libraries

We will put the add-on live in your account free of charge!

What are you waiting for?

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If you have friends, peers and followers interested in using our platform, you can earn real monthly money.

You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.

Use this link to become an official Speak affiliate.

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