Introduction
In today’s digital age, advertising plays a crucial role in marketing and promoting products and services. With the rise of social media and online platforms, businesses are constantly looking for ways to reach and engage with their target audience. However, with the increasing amount of data and information available, it has become a challenge for marketers to effectively analyze and utilize advertising strategies.
This is where retrieval augmented generation (RAG) comes into play. RAG is a cutting-edge technology that combines natural language processing (NLP) and generative AI to enhance the process of information retrieval and generation. In this blog, we will discuss the concept of RAG for advertising and its benefits for researchers, marketers, and organizations.
What is Advertising?
Advertising is a form of marketing communication that aims to promote a product, service, or idea to a target audience. It involves creating and delivering persuasive messages through various mediums such as television, radio, print, and digital platforms. The ultimate goal of advertising is to influence consumer behavior and drive sales for a particular brand or company.
The Importance of Analyzing Advertising
As a researcher, marketer, or organization, analyzing advertising is crucial for several reasons. Let’s take a closer look at some of the benefits of conducting advertising analysis.
For Researchers
For researchers, analyzing advertising can provide valuable insights into consumer behavior and market trends. By studying the effectiveness of different advertising strategies, researchers can gain a deeper understanding of what motivates consumers to make purchasing decisions. This can help them identify patterns and develop more targeted and effective advertising campaigns.
For Marketers
For marketers, analyzing advertising can help in measuring the success of their campaigns and making data-driven decisions. By analyzing metrics such as click-through rates, conversion rates, and engagement levels, marketers can determine which advertising strategies are working and which ones need to be improved. This can lead to more effective and efficient use of resources, resulting in better ROI for the company.
For Organizations
For organizations, analyzing advertising can provide a competitive edge in the market. By understanding consumer preferences and behavior, organizations can tailor their advertising strategies to better target their audience. This can lead to increased brand recognition, customer loyalty, and ultimately, higher sales and revenue.
Understanding Retrieval Augmented Generation (RAG)
Retrieval augmented generation (RAG) is a combination of two powerful technologies – natural language processing (NLP) and generative AI. NLP involves teaching computers to understand and analyze human language, while generative AI allows computers to generate human-like text. Together, these technologies enhance the process of information retrieval and generation, making it more efficient and accurate.
RAG works by utilizing a large language model, such as GPT-3, to generate text based on a given prompt. It then uses a retrieval mechanism to search through a large database of information and retrieve relevant text to incorporate into the generated text. This results in more human-like and coherent text, making it a game-changer for advertising analysis.
The Benefits of RAG for Advertising
RAG offers several benefits for advertising analysis, making it an invaluable tool for researchers, marketers, and organizations.
Efficient Information Retrieval
Traditional methods of information retrieval involve manually searching through vast amounts of data, which can be time-consuming and prone to human error. RAG, on the other hand, uses advanced algorithms to retrieve relevant text from a large database, making the process faster and more accurate.
Enhanced Generation of Ad Copies
With RAG, marketers and organizations can generate more persuasive and effective ad copies. By utilizing a large language model and incorporating relevant information, RAG can generate text that resonates with the target audience, leading to better engagement and conversion rates.
Personalized Advertising
RAG can also help in creating personalized advertising experiences for consumers. By analyzing consumer data and generating personalized ad copies, RAG can improve the relevance and effectiveness of advertising campaigns, resulting in a higher ROI for businesses.
Improved Data Visualization
RAG can also assist in data visualization, making it easier to interpret and present complex data related to advertising. With the help of NLP and generative AI, RAG can generate visual representations of data, making it more digestible for researchers, marketers, and organizations.
Conclusion
In conclusion, RAG is a game-changing technology that can revolutionize the way we analyze and utilize advertising strategies. By combining the power of NLP and generative AI, RAG offers efficient information retrieval, enhanced generation of ad copies, personalized advertising, and improved data visualization. As a researcher, marketer, or organization, incorporating RAG into your advertising analysis can provide valuable insights and give you a competitive edge in the market.
How To Use Speak’s Retrieval Augmented Generation For Advertising
Step 1: Create Your Speak Account
To start your transcription and analysis, you first need to create a Speak account. No worries, this is super easy to do!
Get a 14-day trial with 30 minutes of free audio and video transcription and analysis included when you sign up for Speak.
To sign up for Speak and start using Speak Magic Prompts with retrieval augmented generation, just visit the Speak app register page here.
Step 2: Upload Your Advertising
We typically recommend MP4s for video or MP3s for audio.
However, we accept a range of audio, video and text file types.
You can upload your file for transcription in several ways using Speak:
Accepted Audio File Types
- MP3
- M4A
- WAV
- OGG
- WEBM
- M4P
Accepted Video File Types
- MP4
- M4V
- WMV
- AVI
- MOV
- FLV
Accepted Text File Types
- TXT
- Word Doc
CSV Imports
You can also upload CSVs of text files or audio and video files. You can learn more about CSV uploads and download Speak-compatible CSVs here.
With the CSVs, you can upload anything from dozens of YouTube videos to thousands of Advertising files.
Publicly Available URLs
You can also upload media to Speak through a publicly available URL.
As long as the file type extension is available at the end of the URL you will have no problem importing your recording for automatic transcription and analysis.
YouTube URLs
Speak is compatible with YouTube videos. All you have to do is copy the URL of the YouTube video (for example, https://www.youtube.com/watch?v=qKfcLcHeivc).
Speak will automatically find the file, calculate the length, and import the video.
If using YouTube videos, please make sure you use the full link and not the shortened YouTube snippet. Additionally, make sure you remove the channel name from the URL.
Speak Integrations
As mentioned, Speak also contains a range of integrations for Zoom, Zapier, Vimeo and more that will help you automatically transcribe your media.
This library of integrations continues to grow! Have a request? Feel encouraged to send us a message.
Step 3: Calculate and Pay the Total Automatically
Once you have your file(s) ready and load it into Speak, it will automatically calculate the total cost (you get 30 minutes of audio and video free in the 14-day trial – take advantage of it!).
If you are uploading text data into Speak, you do not currently have to pay any cost. Only the Speak Magic Prompts analysis would create a fee which will be detailed below.
Once you go over your 30 minutes or need to use Speak Magic Prompts, you can pay by subscribing to a personalized plan using our real-time calculator.
You can also add a balance or pay for uploads and analysis without a plan using your credit card.
Step 4: Wait for Speak to Analyze Your Advertising
If you are uploading audio and video, our automated transcription software will prepare your transcript quickly. Once completed, you will get an email notification that your transcript is complete.
That email will contain a link back to the file so you can access the interactive media player with the transcript, analysis, and export formats ready for you.
If you are importing CSVs or uploading text files Speak will generally analyze the information much more quickly.
Speak will automatically embed your data in a well-architected vector database which allows you to use retrieval augmented generation for Advertising.
Step 5: Visit Your File Or Folder
Speak is capable of analyzing both individual files and entire folders of data.
When you are viewing any individual file in Speak, all you have to do is click on the “Prompts” button.
If you want to analyze many files, all you have to do is add the files you want to analyze into a folder within Speak.
You can do that by adding new files into Speak or you can organize your current files into your desired folder with the software’s easy editing functionality.
Step 6: Select Speak Magic Prompts To Analyze Your Advertising
What Are Magic Prompts?
Speak Magic Prompts leverage innovation in artificial intelligence models often referred to as “generative AI”.
These models have analyzed huge amounts of data from across the internet to gain an understanding of language.
With that understanding, these “large language models” are capable of performing mind-bending tasks!
With Speak Magic Prompts, you can now perform those tasks on the audio, video and text data in your Speak account.
Retrieval augmented generation is what makes these Magic Prompts work so well.
Step 7: Select or Create Your Assistant Type
To help you get better results from Speak Magic Prompts, Speak has introduced “Assistant Type”.
These assistant types pre-set and provide context to the prompt engine for more concise, meaningful outputs based on your needs.
To begin, we have included:
- General
- Researcher
- Marketer
- Sales
- Recruiter
Choose the most relevant assistant type from the dropdown.
You can also create your own custom Assistant Template Type.
If you visit the new page Account Preferences, you can see there is now an area where you can create your own custom Assistant.
This allows you to set the context of the engine for higher quality and more consistent outputs.
For example, you could say:
“We are [COMPANY NAME]. We are analyzing [DATA] to understand how to improve [GOAL]. We want all responses to be concise and in table format.”.
This becomes a reusable template in any of your manual or automated Magic Prompts.
You can create multiple templates for different use cases.
As an example, the analysis you run on a focus group may be different than a one-on-one interview.
Step 8: Create Or Select Your Desired Prompt
Here are some examples prompts that you can apply to any file right now:
- Create a SWOT Analysis
- Give me the top action items
- Create a bullet point list summary
- Tell me the key issues that were left unresolved
- Tell me what questions were asked
A modal will pop up so you can use the suggested prompts we shared above to instantly and magically get your answers.
If you have your own prompts you want to create, select “Custom Prompt” from the dropdown and another text box will open where you can ask anything you want of your data!
Step 9: Review & Share Responses
Speak will generate a concise response for you in a text box below the prompt selection dropdown. With Chat enabled, you can also continue to query that data to reveal more insights and reformat the information to your needs.
In this example, we ask to analyze all the Advertising in the folder at once for the top product dissatisfiers.
You can easily copy that response for your presentations, content, emails, team members and more!
Speak Magic Prompts Pricing
Our team at Speak Ai continues to optimize the pricing for Magic Prompts and Speak as a whole.
Right now, anyone in the 14-day trial of Speak gets 100,000 characters included in their account.
If you need more characters, you can easily include Speak Magic Prompts in your plan when you create a subscription.
You can also upgrade the number of characters in your account if you already have a subscription.
Both options are available on the subscription page.
Alternatively, you can use Speak Magic Prompts by adding a balance to your account. The balance will be used as you analyze characters.
Completely Personalize Your Plan 📝
Here at Speak, we’ve made it incredibly easy to personalize your subscription.
Once you sign up, just visit our custom plan builder and select the media volume, team size, and features you want to get a plan that fits your needs.
No more rigid plans. Upgrade, downgrade or cancel at any time.
Claim Your Special Offer 🎁
When you subscribe, you will also get a free premium add-on for three months!
That means you save up to $50 USD per month and $150 USD in total.
Once you subscribe to a plan, all you have to do is send us a live chat with your selected premium add-on from the list below:
- Premium Export Options (Word, CSV & More)
- Custom Categories & Insights
- Recorder Customization (Branding, Input & More)
- Media Player Customization
- Shareable Media Libraries
We will put the add-on live in your account free of charge!
What are you waiting for?
Refer Others & Earn Real Money 💸
If you have friends, peers and followers interested in using our platform, you can earn real monthly money.
You will get paid a percentage of all sales whether the customers you refer to pay for a plan, automatically transcribe media or leverage professional transcription services.
Use this link to become an official Speak affiliate.
Check Out Our Dedicated Resources📚
Book A Free Implementation Session 🤝
It would be an honour to personally jump on an introductory call with you to make sure you are set up for success.
Just use our Calendly link to find a time that works well for you. We look forward to meeting you!
