Office Hours 11 – Welcoming Nihal, Team Retreat Reflection, Embeddable Media Player & Google Chrome Extension

1 – 0:00:00
Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9.

0:00:10
OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together.

0:00:18
12:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life.

0:00:38
Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days.

3 – 0:00:48
They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one.

1 – 0:00:59
I’m glad that you see that you don’t actually look like you’re too tired. You look happy.

3 – 0:01:06
Yes, right? Time today. This is artificial.

1 – 0:01:10
Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do.

3 – 0:01:35
I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met.

1 – 0:01:50
Ben Ben take one of our jam sessions year and I was just really passionate people.

3 – 0:01:55
You know people, you know that. Teams and people that I just really like being around and you know,

1 – 0:02:04
can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with

3 – 0:02:33
Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly.

0:02:49
So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report.

0:03:21
It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth.

0:03:56
The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it.

1 – 0:04:11
We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with?

3 – 0:04:46
Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth.

0:05:17
It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing?

0:05:33
But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into.

0:05:43
I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it.

1 – 0:05:56
And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with?

3 – 0:06:27
Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to.

0:06:35
You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please?

0:07:10
That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up.

0:07:26
And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach.

0:07:44
We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like.

0:08:02
We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before.

0:08:56
We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way.

0:09:18
So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends,

2 – 0:09:43
which is probably why I love you guys so much.

1 – 0:09:46
I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things.

3 – 0:10:05
Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose.

0:10:34
Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up.

0:10:51
So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives.

0:11:11
You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid.

0:11:24
And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of.

0:11:33
It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding.

1 – 0:11:40
It was the first one version. I want to know about the emerging emerging.

3 – 0:11:45
Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around.

0:12:03
They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right?

0:12:25
Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring.

0:13:00
Is like we’re willing to put in.

2 – 0:13:07
The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere.

3 – 0:13:16
God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts.

1 – 0:13:30
Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here.

3 – 0:13:57
You guys have all worked with people who didn’t really want to be there, yeah?

1 – 0:14:01
You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it.

0:14:32
I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered.

0:14:51
Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this,

3 – 0:15:10
and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our.

0:15:32
Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right?

0:16:07
That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need.

0:16:29
You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with.

0:16:54
It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to.

0:17:27
How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to?

0:17:48
40 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know,

2 – 0:18:05
the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those,

3 – 0:18:23
you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us?

0:18:40
And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey,

1 – 0:18:57
right? I’ve never done that.

2 – 0:18:59
We could do that, but would that look like so anyway?

3 – 0:19:02
All that to say? Big benefit of transcripts,

1 – 0:19:05
and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge?

0:19:38
An interesting thing that’s actually being taken place there. I I told you with questions, but you know.

2 – 0:19:48
It opens the right. It’s like the words that they’re saying,

3 – 0:19:52
but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah.

0:20:14
I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time.

0:20:27
But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it.

1 – 0:20:40
We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say?

0:21:05
Frank? I was. Yeah, I was just going to confirm.

2 – 0:21:09
Just give a little plug for another Toronto company.

3 – 0:21:12
So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction,

4 – 0:21:24
so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto?

3 – 0:21:35
What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there.

1 – 0:21:46
Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy.

0:22:06
You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto.

5 – 0:22:47
Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side.

1 – 0:23:14
That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too.

0:23:32
So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place.

3 – 0:23:57
Well, Joe just sent you some vaccines.

1 – 0:23:59
I think he sent you a couple of vaccines which at that job. None of you look like you would qualify,

3 – 0:24:07
but that’s OK, that’s OK,

1 – 0:24:09
we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share.

0:24:24
While we’re all gathered here today?

3 – 0:24:28
Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called.

0:24:53
The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason.

1 – 0:25:26
So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that.

2 – 0:25:38
Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just

3 – 0:25:47
take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior.

0:26:12
But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there?

1 – 0:26:20
OK, 220,000,000. So we’re talking about like 44 million people being like people.

2 – 0:26:26
Can you look at this today?

3 – 0:26:27
But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood.

0:26:43
So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be.

0:27:11
So so we’re, well, I’m fine man.

1 – 0:27:18
Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren.

0:27:29
Any questions for Ben before he gets off?

5 – 0:27:34
We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow.

0:28:08
Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like?

3 – 0:28:29
It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy.

0:28:49
If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process.

0:29:31
But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks.

0:29:59
So we had to do some right sizing there,

1 – 0:30:05
but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like,

3 – 0:30:14
well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just.

1 – 0:30:26
We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list?

0:30:51
Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby.

0:31:30
That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right?

0:32:01
So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with.

0:32:23
So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with,

1 – 0:32:43
yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back.

2 – 0:32:55
You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen.

3 – 0:33:12
I appreciate it and I’ll talk to you later,

0 – 0:33:15
I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that?

2 – 0:33:23
Awesome yeah. I always love to hear it and I forgot the mic.

4 – 0:33:26
The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation,

1 – 0:33:45
especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations?

4 – 0:33:59
Yes, yes, but that’s a beauty with them.

5 – 0:34:01
Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options.

2 – 0:34:25
Yeah, there’s a couple of bounces there.

4 – 0:34:27
Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there?

0:34:53
I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly.

0:35:19
The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin.

0:35:36
It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious,

1 – 0:35:44
and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN.

2 – 0:35:49
So I’m going to say no rain,

4 – 0:35:51
but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them.

2 – 0:36:13
And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning.

4 – 0:36:31
One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it.

0:36:45
I own five of those coins that I got for free. I exited two of those coins.

2 – 0:36:52
It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able.

4 – 0:36:58
You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down.

2 – 0:37:08
Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything.

4 – 0:37:16
Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much.

0:37:26
I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny,

2 – 0:37:47
so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback,

1 – 0:37:56
so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30,

2 – 0:38:02
but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of.

1 – 0:38:09
And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge.

4 – 0:38:37
It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon.

1 – 0:38:49
Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of.

0:39:10
You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this.

0:39:36
Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And.

0:39:52
You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather.

0:40:21
My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah,

1 – 0:40:49
it’s just. It was very interesting point even feel because I I was.

5 – 0:40:53
I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like.

0:41:14
What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy.

0:41:28
What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in.

0:41:47
He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point.

6 – 0:42:15
You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even.

0:42:35
You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement.

0:42:59
But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years.

0:43:38
And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing.

5 – 0:43:51
It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future.

1 – 0:44:26
Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole.

0:44:48
I I stuff we’re just talking about there.

2 – 0:44:53
I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one.

5 – 0:44:59
Yeah, I’ll definitely find out. It’s only 15 minutes outside.

1 – 0:45:02
There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent.

0:45:29
Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process.

0:45:45
I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not.

0:46:39
Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send.

6 – 0:46:54
This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable.

1 – 0:47:13
Yeah, the translation partners is. It’s even more than that.

5 – 0:47:18
It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like.

0:47:38
How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together,

6 – 0:47:54
and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do.

0:48:22
Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject.

0:48:40
You will can be generalists, and it’s we will know about that, but. It’s like. The.

1 – 0:48:51
It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain.

0:49:09
But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of?

0:49:36
Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK.

0:50:04
Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like.

0:50:21
Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there.

5 – 0:51:12
It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is.

6 – 0:51:26
Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak.

1 – 0:52:03
On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together.

0:52:41
Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place.

5 – 0:52:56
Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything.

0:53:21
It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform.

1 – 0:54:04
Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening.

0:54:33
Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice.

0:55:07
But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven.

0:55:16
That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep.

5 – 0:55:42
And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z.

1 – 0:56:06
So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords,

3 – 0:56:22
transcripts, all different forms of information that is available in that one block.

1 – 0:56:26
But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming.

2 – 0:56:45
Relationship between relationships between entities is something that we.

6 – 0:56:50
We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that.

6 – 0:57:07
We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any.

1 – 0:57:20
Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends.

0:57:55
You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do?

0:58:28
How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that.

0:58:46
I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints.

0:59:02
Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing.

0:59:43
As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value.

5 – 1:00:10
Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value.

1:00:27
It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing.

1:00:52
Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different.

1 – 1:01:07
Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on.

1:01:39
I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions.

1:02:13
I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers.

5 – 1:02:41
So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems.

6 – 1:02:51
Timothy

1 – 1:02:53
yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes.

6 – 1:03:11
Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms.

1 – 1:03:25
Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday.

1:03:47
Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us.

1:04:14
Appreciate this very much guys. Office hours 9. Thank you, have a good weekend.