A Simple Guide on How to Do Market Research in 2021 Learn some simple steps to get you started on how to do market research,
A very fiery discussion for our first-ever Speak Ai Office Hours 😂
With the wonderful special guest Justin Finkelstein.
– Recent updates including human transcription, WordPress Integration, and improvements to our in-app transcript editor
– How to prioritize what we are developing with all the amazing opportunities in front of us
– Generating beautiful reports by synthesizing multiple media files to produce what matters
– Automatic data processing for a hands-off content growth engine for our customers
– Our growth from mental health, self-analytics, and quantified self versus research and marketing
We plan to do more of these and hope you will join 😊
0:00:35 – Speaker – 1
0:00:38 – Speaker – 3
Justin, how I am and how are you again? We are actually in here today. I’m recording this. I’m gonna share it on YouTube after still then do a very good job promoting it. Just because you know, fucking Kobe should be swearing already. Covid and everything You Tube already.
That’s a bad start. I’d start you monetized. Yeah no I don’t need to monetize this. I appreciate you joining in here so we are in a deep discussion right now. I think Lauren. I mean Tim and that’s all might jump in here as well too.
I just posted it, but it’s like prioritization time so I don’t think you know that’s coming in. I’m I’m fine too. We’re trying to figure out the best way to share the prioritization battle that we’re having internally, but in a public way without, you know. So trying to think about that right now,
0:01:26 – Speaker – 1
I’d love to hear if you have any thoughts just to start, let me share with battle has to say, and I’ll probably support that 100%. No shit, yeah. Don’t let me do that, cool.
0:01:39 – Speaker – 3
Let me set some context I guess. First of all this, we want to sect we are our goal here is that we’re setting an hour. I don’t know if it’s going to be every week where we do speak AI, office hours, and definitely it’s just about discussion. Hoping to bring in a bunch of people who are interested in what were you know, what. What we’re talking about, what we’re working on, speech recognition, analysis, content creation? How can you analyze things?
All these wonderful things that we’re exploring and just bringing people in and having good conversations. Everyone has any questions about the system. If anyone is using this system and have thoughts, I hope that we can pull actual users in here sometimes, but really just trying to build a practice of actually sharing more publicly and really creating a spot to engage, so that’s here just in your fantastic supporter of us. I’m going to be publishing this on YouTube, so I’m going to stop swearing. But thank you Justin for again for all your support and joining us on our first one.
0:02:30 – Speaker – 1
I know this one’s a little little little smaller here today. Oh good. No perfect get private time with both of you together. And uh, and discoverable on YouTube on the back end home run. For me. I’m very interested in the prioritization conversation.
The only thing that I want to get out and then I have to get out of this is I want to the WordPress how I take, but I would like I would prefer to have that conversation over. Yeah, then over over zoom and you know that’s probably, you know, but I’m happy to have that over zoom as well, but I think the prioritization conversation would have a much more, much broader impact on me and probably the users as well. So let’s get into it,
0:03:14 – Speaker – 3
yes, so that’s all that’s a shot. CTL speak AI. The whole team is fired up right now ’cause we are, so we’ve crossed this threshold because we’ve got this wonderful system now where you can come in, you drop media in and then you can obviously do the automated transcription, but you can actually get a human to come augmented and clean it up to 100%. So we see two things really valuable here that I’m seeing and I think that hopefully we all see which is. This now allows you to publish things professionally so there’s a gap that we see an automated transcription. That can be overcome with this augmentation to get it up to a level where you can feel confident sharing it online so it becomes a publishable asset and media becomes more valuable and you can get a better return on investment by printing media and to speak.
So that’s one of the things that we’ve tried to overcome. The other part of that is it becomes a way to clean up data, so if you are trying to do analysis on things you’re trying to do research if you just rely on automated transcription, there’s a gap there because it’s never going to be as accurate as you need to actually do it. So how can we? Overcome that gap, the human augmentation is one of the ways that were barely actually done. It, like Lauren, made it made it in here.
This was very I just now was minutes away from being like shit we did not. We did not prepare enough for this so let’s not do this, but I’m glad that we’re all in here. That’s all, I’m not sure if you have anything to add more and thanks for joining. I think Tim might join in here as well. This is the first one we’re doing, so it’s gonna be rough.
0:04:42 – Speaker – 1
Improvised, but I hope that it starts to build out some things for us and we can make this a little bit more practice profession. Yeah, just like you know we we we got a couple of points here from the features.
0:04:54 – Speaker – 4
We the solutions we have created from the problems we heard from all our community and the users so so we reached that threshold. So it’s like how we can make it more better. It’s it’s about that how we can prioritize the things which which we can hammer out and help people to solve the problem. So it’s you know cold five.
0:05:15 – Speaker – 2
It’s like very important for the speak user speak Community and and these are the decisions which will. I personally believe like you know,
0:05:23 – Speaker – 4
those are the game changers, the seasons, so it’s like everything is important, but like what is the first thing is important so you know it’s like,
0:05:31 – Speaker – 1
yeah? Can we, um so the question? Yeah, can we have the. What are like what’s on the table? As far as most important without any, just like just back to it where that? What are the not who’s got what opinion or what’s on the table is most important,
0:05:50 – Speaker – 3
so I want to just I guess, and I’m just sharing this on. An unlinked in here as well too, with a little screenshot, so I hope you guys are OK with that. I asked you sure it’s already done. It’s too late so. So that’s one of the things that we’ve always tried to figure out.
Justin has been sort of this research and analysis part versus where I’m coming from a little bit more of which is the marketing analytics background. So we talked about without names or anything. But there’s a thing that you and I are working on together, and there was a moment the other day where you said the SCO part. You know, the one part is just to pass through costs that we need to get something done, but the SCO in the growth part is valuable. That’s that’s more if we help other organisations grow, they can trust us to continue to invest in us, and we can continue to help them grow.
So we’re trying to figure out how we actually prioritize.
0:06:41 – Speaker – 1
That part, so that’s a big part of the thing that worked here, right here. I have a strong opinion on this, so let me let me let me give the context of where it’s coming from. From my perspective, the job in general that that you are asked to do today that’s not being done well inexpensively is transcription. As you know I’m saying, get transcription, you know, get transcription right for the job now. Get that good. Get that reliable now you’ve got a constant flow of customers for life.
If you get transcription right because there’s endless numbers of people that need transcription. If you can do it better, you can do it less expensively, so that’s first #2 my hypothesis for everything that I do is SCO for a long term investment, is is the best investment you have real estate. On on Google for a keyword that can you know, like the right word, one ranking can be millions of dollars and it’s going to continue to work for you. I’m saying so that’s the right that’s the long term game. So the name of the game is, so it’s like. Um transcription keeps you in business and this and I know I’m doing a version of this myself.
Everything that I’m doing is I want to bring in cash flow, so I stay in business and I’ll do that. In the way that’s the least soul sucking way possible, but ultimately three years from now I don’t want to be doing anything for money because my SCO, all my real estate investments on the web, or whatever version it goes to then. Pays for everything, so that’s that’s my perspective on it. I think the the. And I’ll say the other piece of it is I don’t know who’s on which side of this argument get the transcription right?
’cause then you get the flow and the SCO is a much. It’s a much higher reward game. And but it’s a. It’s also a higher risk in which is also what you pointed out in that conversation. Like, you can’t guarantee success around SCO, but you get a process around transcription. I mean, like you are again not disclosing it, but you’re guaranteed like like, I’m confident that you can guarantee success around your transcription right now.
’cause you got three failsafes, yeah, we got me. And then we’ve got, you know, we’ve got like 4 like plan A Plan B plan C plan. The SCO, we don’t have it, so that’s that’s that’s my 2 cents on it. Yeah, well, I will say that there is a proven part that when you do,
0:09:29 – Speaker – 3
you take a video you embedded on a web page or audio on a web page. And you do do a nice transcript below that’s proven already. Like I I’ve seen it through search engine rankings on our own site on speak. I literally have LDC, London Economic Development Corporation, which is amazing like City of London. We work with them for a long time. They’ve just transcribed a couple pages.
So I’m looking at the report right now. It’s organically generating pageviews ongoing basis for them and on those basis the average time on the page, every single one of them is minute plus with one of them being 4 minutes plus and another being 9 minutes. So that means inherently people are spending more times on that page. Search engines are going to give it a better ranking. It’s a more intimate relationship and you’ve given people the ways to digest and like interact with content in a valuable way the way that they want it.
0:10:18 – Speaker – 1
Yeah yeah, let me see some of the contradicts a little bit, and then I’ll shut up after this, ’cause it’s not 100% perspective. Um, like selfishly? Let me contradict what I just said. Transcription can get done. I can go to 1000 different people for transcription.
Like you little bit more offensive I can go to anybody for transcription so selfishly that’s just a commodity, but. As you know, so I’d rather you have work on the SCO because nobody nobody is is, is it? There’s nothing that can solve my SCO problem at, you know, at the price point that you can. ’cause you looked at like the one I showed, you know, which I think is great. I can’t remember the name of the company.
I think they don’t assume stuff, but I’m also wouldn’t say a name if I’m not speaking with them as positively. 80 bucks a video? Yeah, that’s great for people who do produced videos. And great, it’s not great for me. Who’s created 15 crappy videos today?
Yes, you know I’m saying I can’t do that, so anyway, I’ll shut up, you know like and take it from there.
0:11:20 – Speaker – 4
Yeah, go ahead.
0:11:22 – Speaker – 2
Alright. And come back to the initial question, what do we have on the table? Right now we have sweet things and thank you Justin for sort of. Posing this question, three things that we’ve we’ve considered Tyler. I’m going to start with yours. It’s so help me out here though.
It’s the marketing part where we’re looking at actually creating. And you, of course, we want to do. We want to hone in on the transcription we wonder honing until some of the parts of the system that we already have now. On the new part, we want to add in you analytics pipeline for. Is that OK? I divulge, divulge this. Yeah, go ahead.
As far as I understood we have this idea of Tyler had this idea of creating a new analytics pipeline to crawl through a website and understand what is missing and there is a great market share for that. The other part that also came to us was. Voxel, it’s it’s. It’s the idea of making the system streamlined to have all the tweaks to every each part, like data visualizations must be shareable. Tweaks where things like.
Skipping from the transcription into the media from the media into into. Have the referral links inside of a text note it’s it’s again the marketing bird, but I’m just mixing the two here, but sort of having the system that we already have work. Fluently and every feature cone tuned in and the third part is the on boarding part is when we OK we say that all right. We have a good. We already have signups we are working toward that every day.
We’re working toward that, but after after a sign up we only onboarding stage in the process where a user gets to know. Rather know we’re not trying to teach so sorry. Not user gets to know what the user is, what’s the system is about? What are the issues and what are the most the key points to that user in. The best thing that we’re doing so far with that is to get an idea who the user is with a researcher.
Are you a student? Are you in the profession and that that way the with onboarding to to retain customers and to give the map not the advanced user manual? To the system. This is how you reach, so these are mostly three points as far as I understood anything. To add vassal Tanner. Yeah,
0:14:04 – Speaker – 4
that’s that’s a good start and like you know, I think I think just saying if you remember our initial conversations like we talk like Speak is an order transcription business like you will. What you said is like you will find another 100 different companies and people who just do the manual transcription. Or like the transcription by just automation. The goal over here is like how we can create a system which you can import all your media or tax through any pipeline that can be the website scrapper that can be the YouTube Google made zoom because the world is changed before we were talking about the website. Finding the media and analyze so that the whole channel we always talk about is like the import channel.
The analysis which the speak now has with the audio, video and text before we were just, you know, dealing and fighting with the audio and video. But the whole text module is now has the same pure insights from from what you are doing. Also right with the yak to the order to the speed and the third parties like the sellable. If I remember correctly, yeah like you just went to the order. We just transcribe and get that.
Translate, but you just get this terrible word club, right? It’s like the two. So you can say publicly with what you talk about in just one chart. So what if you also touch about is like the Third Point is like cerebral piece. That can be the setting on the WordPress for their CEO that can be setting your media for the transcription.
There are a couple of companies are doing to, you know, for their research research part. So all this panel is connected. Now what we’re trying to what? What more things are on the table right now is like. We can create another fee Fi channels right now for the imports.
We can do more analysis or we can say there using the text module or we can do more part on the selling side too. So like what comes first right? And it’s it’s tough, it is not that simple answer that hey this is what you have to do it like what we have to make decisions like what is changing into the world and how people are reacting towards that.
0:16:01 – Speaker – 1
There’s like should we do more work onto the import side or the inside extraction side? Or yeah and I think it’s customer interviews. Is going to get you at that and then you see like you know, what do you want to cater to? You know like I would I would do customer interviews and then you way. You weighed out, you know, like Dollar. Do you want to do indicator towards the top?
Yeah, that’s a consulting but right you indicator towards the dollars. Today the long piece of it. So do you want do you want to? And I’m curious, what’s the who’s first? I didn’t hear transcription and like I like the way Tim broaden that makes sense on boarding tweaks, analytics pipeline. Where does transcription fit into that?
Is that which is that one of those three buckets? Or is it 7 in one of those three buckets is separate, so I’ll give you just one example that we’re looking at.
0:16:50 – Speaker – 3
So there’s a company that we’re working with who’s trying to basically generate as much content as possible. Actually you’ve seen this slack message before, but like they want to link into YouTube channels and then. Like earnings calls around this specific news releases impresses. Grab the YouTube piece, pull it into our system, transcribe it, and then use our integration with WordPress to automatically publish that two WordPress with the transcript for the search engine rankings, and then the final part of that automation is once that’s published on WordPress, automatically shares to their social media as well too,
0:17:23 – Speaker – 1
so it’s real time automatic content processing that’s generating an automatic content strategy which is helping them grow right so they generate data. None of the original content.
0:17:32 – Speaker – 3
They’ve done that. It’s just picking up valuable content for this specific company that’s that’s creating them as a resource, because there all these people are hovering, trying to figure out what’s the latest information on this.
0:17:44 – Speaker – 1
And now we’ve helped solve that problem automatically by just hooking into three little systems. I I see. So on that one, I see seven things like I can go do that. I like my keyword research like you pull this video, run it through the machine, see what happens. I see a 7 figure business for me personally. Based on that, which means that’s a billion dollar business for speak AI.
It’s a brilliant now. Now priority like brilliant, but like I don’t know how to like don’t know how to do that right now. But like like if you know solve that was brilliant. The question is like is it do you link it to channel?
0:18:17 – Speaker – 3
Do you pick certain channels that you link pick into or do you pick combinations of keywords that once that keyword hits,
0:18:25 – Speaker – 1
that’s what triggers the automation to start and then do the publish. So how do you do it? Yeah I would. I mean what I would do is I would do manual operate so start with a length like like. OK so let me go down my Rd I’d like another one I came to you originally with. Well, not originally like Kanye on Rogue.
I would like there is so much. There’s so much in there, so I start with that. That’s my first publishing thing that goes out then. OK, now I look at my Google Analytics and I see let’s just say I’m going to do one. I’m going to wait for six months and see what happens.
I’m not going to wait. I’m not going to slow what comes back on. It. Boom, OK now. Like I’m gonna go back on my Google Analytics now I’m going to come back and it alright. Here’s my version two or like.
Here’s my 100 links. Let me know. Let go manual at the beginning and then once you figure out what people are doing manually then you could start pulling the automation like you don’t want a look at it. ’cause you’re creating a a intimate experience in the curated experience. You don’t want to pull ’cause that’s when it becomes a spam playing, yeah, and so you want.
Quality stuff out there. So my thing is making a little bit more friction. You’re doing everything on the back end when I’m bringing to it is either my contents or where my content doesn’t suffice. It’s not quite good enough yet. I’m going to borrow somebody elses, but I want to drop in my own links on that and then if I want to do some automation that’s that’s auto blogging, that spammy that not like that.
That could get that can get misused very quickly. Make me. Like you want to like? I don’t think you wanna go like yeah so that’s that’s a short answer to that one. There might be some use cases where it’s not, doesn’t get spammy, but yeah, that’s my, that’s my brother.
My somewhat I just this is one of the things that I’m just saying,
0:20:25 – Speaker – 3
I guess is what we what we see. For example, this is an example, but Joe Biden has his inauguration speech. People Spike spike up in searches. You look at Google trends. Everyone is searching for Joe Biden speech and then the actual transcript of that speech so they can actually read through it as well too. Yeah, so it’s like the the the the part of prioritization is.
What are people looking for and then what is you know, is that actually valuable? And if we can pull in the right information too? Two years to accompany site that automates that process. You have now matched it perfectly and automatically. So Joe Biden doesn’t make sense for us.
0:21:01 – Speaker – 1
But these earnings calls for this specific company makes perfect sense because they want to be a resource around the latest information exactly stream. Yeah, and I think I think with you I think so. So to contradict what I just said, I would like to see. Pulling in on like alright, I want every Joe Biden so the one that hits home more for me is you know we got the what are we going to do for school for the kids next year may oral race in NYC there’s going to be a session for public sessions can do. It’s going to be recorded I want to pull it everything I want to hear from everyone of these mayor mayoral candidates. Don’t listen to all their speeches maybe but I want to see like where they talking about what’s going on.
You know you know who am I going to back based on so I’d let you know I’m gonna have my speak dashboard about like to start forming. Which is like the same the same yeah, so once they quit. Yeah, I’m sorry, there’s no question around this one.
0:21:53 – Speaker – 3
Do we know we’re trying to figure out what what basically protect prioritizing, and maybe that’s all you have. Print A little and just quickly say this. But like because you know I’m going to share this after and anyone can watch this, but there’s sort of three releases that you put out this week. Can you touch on those quickly? And then just sort of reset us here as well too?
Because now we’re sort of coming to the end of a Sprint that’s opened up a lot of opportunities. And it’s like where are we going? Next, witness.
0:22:21 – Speaker – 4
Let’s talk about the we started like I think. So in the January 1st this print off, then we converted a little bit on the engineering side, like how we can release the solutions very rapidly and learn, understand and you know, improve that part. So first thing Timothy and I did is, like, you know, the Amazon transcription. Sorry that transcription part which help people to do the human transcription. So what does that mean is like,
0:22:47 – Speaker – 1
you know you can request to clean up your transcription. We just want plate. Just click on the human transcription request, enter your speaker name, who talk about Ward so we can provide more insights.
0:22:59 – Speaker – 4
Hey, just didn’t talk about 40% more compared to Tyler, or like you know, Justin talk about XYZ words or keywords or sentiment or brand versus Tyler so we can do more analysis once we have the more pure speaker management system on speed, it’s like unbelievable opportunities we have. Once we got the speaker assigned with the sentence is yes, so that is going to solve a lot of problems.
0:23:23 – Speaker – 1
We have a. In a queue of like hundreds of video to clean up the transcription so they can get more pure inside after field and create a report. So right now we use a word export which is actually sort of a report which no one gives you right now and I never seen any system which gives you the report like that which includes all your insights. The Times you spoke about and the transcription and the transcription with the timestamp and the speaker.
0:23:48 – Speaker – 4
Yes there are. I mean let’s order, they give you the transcription but there is inside. Yes that is. Inside, raise the inside which give you the how many times you spoke about this brand for this keywords or the custom categories right? So that is a huge step towards going dead. The second piece we release is the WordPress API integrations.
So what is that mean is like? You can connect your WordPress account again. We always try to eliminate the click events and how you can do it very easily. So it’s like you have to integrate a plug-in with the WordPress which call like the JWT integrations so we can authenticate your credentials with the with the WordPress and we as a speak also the privacy and security is at the 1st place, so we don’t store your credential into the simple screen. We always make sure that it is like you know encrypted format 256 bit.
You know the market size? What is the validations is the best practice to do that and we follow that to its peak. So all your credentials for the WordPress is into the encryption format. So the step number one install the plugin at WordPress that said #2 add your username, password and the domain into the model of on the WordPress and assign a unique name for the integrations that because you might have the multiple domain. For example for Tyler, Yes Tyler and his own website.
And the speci I see him for me. So what I can do now is like I will assign a name that but so. But so Sadat in an speakspeaker.co so that domain, when I go to my media, if I’m doing my personal media, I can say only on my website, and I can also create as a page or a post. That’s a two different story. So either you want to create a separate page so that makes help you do the SCO, or also post will help you.
But that might goes under your resources or a blog. So those are the two different stories, right? And what speak also help you if you are working in a team. The speak will help you to create as a draft. So if you are not the admin or if you don’t have that power to create a publish page or post, you can just click on a draft and it will.
It will write directly, create as a draft. So that’s a huge huge step towards setting your media on the public platform. And also we all are working towards how you can create a post in text nodes and with one click you can sell on the WordPress. And also with the Zapier integrations you can say around the social media is like the quotes from your text mode. You can directly source air on the social media so that text pipeline is coming soon, but like that’s the release of the second in this 3 spring and the last one is like the the transcription editor.
I think Tyler renting both will agree on is like how frustrated we are when someone comes to the media, the uploading media and and then when they go to the panel they don’t know is that this transcription they can edit. It’s like it’s double click, but it’s a very frustrating moment for us and then we just flip the whole idea. We put the transcription, we create a awesome editor and team did a great job on that is like created transcript editor so you can edit the time stamp and you also can do the speaker management, because if you know you are as individual speaker, you can choose a one and a sign your name and automatically it will reflect in all the whole transcription. It’s as beautiful as that and if you find that, let’s say Tyler is not spelled. Perfectly you can find and replace in just one click, so those are the three releases at speaking I needed from version two point 12 to version 2.14,
0:27:26 – Speaker – 3
and yeah. Now, if you want just maybe just take up take, it will take a moment to as you know, where is a small team. That’s alot alot alright that’s that’s a lot of power already put into the system now and so those are three core things that we believe we put a lot of work into prioritizing those and believe they are valuable. And now the next part is how do we communicate that effectively how valuable this is and then continue to build upon that so people will continue to use and then invest in the platform. And there’s two things that I want to. Yes, touch on here Jason this is.
This is really interesting is that organization I’m working with right now. They’ve got a budget, say for an example. Budget is $50,000. They’re trying to figure out where do they spend that budget right now, and So what it came to, what it came, it came to me to realize is but one of the ways that we’re deploying that that budget right now is through Facebook, Instagram ads and then LinkedIn ads. Because you know you can get and amplify reach.
But the problem that we’re seeing with the you know is with paper click advertising. First of all, Apple and iOS changes are coming so. The advertising is going to get less effective and less measurable, but once you stop spending. Do those systems your reach stops. So what I’m trying to figure out is, say if this budget is $50,000, why would you invest that money and speak the system instead of putting it towards Facebook and Google Ads or LinkedIn ads?
So how that that is in a way that is who we’re competing against in this as well too. Don’t. Please don’t put your money into those systems. Invest in the content piece and the video piece and then the transcript piece embedded on your web page and so that it becomes an. On Evergreen content asset that continues to grow not just now but years over.
Even once you stop spending on the paid ads side. Yeah, so that’s one thing I’m thinking deeply about right now. Is like how? How do we prove that you know if you have a budget $50,000 that you allocate 50,000, you know 50% to amplify through those pieces through Facebook and LinkedIn, and then other 50% goes to speak as content investment.
0:29:32 – Speaker – 1
That will actually help you grow after the ad spend is done. Yeah, it’s an issue. I’ve got a thought about that. Or do you want your minutes right? Yeah, so here’s so 50K. So first of all, I would look at it more as like don’t look at the whole pie.
Break it down into different pieces. What does it take for us to get 10% of that? What does it take to get 20% of that? Where does it take you? 30% of that. Then. The other thing that I would do with it is.
With the SCO piece of it is set up a get the Speak SCO blog. Then you use the revenue from that blog, you know which whichever purpose you know, whichever purpose is to start to offset those costs. So my you know. So, like you gotta prove it right, you ’cause you know the sea is a little bit of a longer game. And then you’ve got to prove it.
And so a year and a half from now, it becomes undeniable conversation. But what does that do with their 50,000 today, where they’ve gotta? They’ve gotta prove to shareholders today, so the way that I would invest? I would invest internally in it. Today, like I’m very interested in, you know, I’m saying I’m very interested, but again, not like I can’t do.
I can’t put the right dollars against it right now. So I gotta put more effort into it. You know, ’cause it’s it’s. It’s not. It’s not as proven, but you’re going to have that, yeah, but I mean the thinking is correct.
The gap there is interesting, right? ’cause they she needs to have.
0:31:01 – Speaker – 3
She needs to have very fine measurement and be able to report that this was successful. And for order that she needs to have some speed that she needs to be able to do that. So this is where the paid ads. Come in because they get them live. Deploy them, reach. You know 15,000 people for $2.
You know what I mean? It’s like really quick part there and then the other gap right now that we’re facing is say they actually want to do the content piece, which in the long run is going to be valuable. Someone needs to create that content so there’s the original investment in the actual creation of content that is a gap there as well to your creator. You love to create. I love to create, but that’s a big commitment for someone to actually create.
For example, video assets. And how did they do that? Like in my dream, it’s a longer form interview. Where they you know I can’t disclose all the details of this, but interviewing a person becomes a 2025 minute interview. Embed that on the page and then transcribe it below.
That becomes an incredible asset, but someone needs to invest in that interview. In SAC, two people need to invest in that interview. They need to organize it. Do a good job, prepare for and then actually go through the process. So there’s a challenge there.
0:32:09 – Speaker – 1
In adoption, there’s friction in the actual creation process, yeah, and so I look at it. Take away some of those you know I’d be happy to. Volunteer to do the interviewing piece of it and I’m a pretty good. You know. I’m saying you like you can and then they just need to show up.
Yeah, an answer. The you know like you know the questions in the parameters so you could get through that. Pete and I think the interview is the right way to do it because it’s it’s not, it’s it’s it’s. It’s easier than for people who aren’t trained to do the videos. So yeah, so that the.
Like Ultimate, the end of the day it’s. Kids that was out of you know I’m saying it’s how you create the compelling argument for them. I haven’t heard a compelling like I’m thinking an employee who’s got to produce results today to answer to their boss. I don’t know anything more about the scenario. They aren’t the you don’t have the.
That the lead person here, you know, I’m saying the person who can take the risk here so they’re probably better off in the Google ads piece of it. Try to chip off a piece of it. You know, I’m saying, you know, as much as you know, like you and I do agree, longer term that’s gonna be better return on investment. Chip off a piece of it, let them get a huge return on investment for that small piece of it, or it’s like. If it goes to zero, it’s no big deal.
0:33:31 – Speaker – 3
But if you optimize, if you create a page with a nicely optimized URL and then a video with a transcriptive longer, that’s not going to go away. So just that I’ll finish on it like that is approvable. Return on investment in some way, whether it’s time on page, whether it does rank on search engines or it becomes a beautiful page that you can share.
0:33:49 – Speaker – 1
Yes, in the context of the right thing and it’s beautiful for branding purposes. ’cause of Facebook ads not doing anything for you for branding purposes. So that’s the question. Are they in direct response? You know? Is this a direct response like?
Yeah I need I need X number of customers today or do I need to build like is it a marketing? It’s a marketing, sales or brain. We’re having a brand slash marketing conversation. It sounds like they’re having a sales slash, a little marketing conversation and that’s the gap to be able to bridge.
0:34:22 – Speaker – 4
Do you want to touch about like you know, we talk about the feedback that take time to understand, but how? Speak help them through the embeddable player. Do you want to touch upon that is like what, what? What informations we have when you share on the on your social media and on the WordPress? Let’s say on your website’s house how speak embeddable player is helping them right now.
It’s like you know how instantly you will get the feedback and how much data they speak, how to help and improve and give them a feedback. Is this working or not?
0:34:51 – Speaker – 3
You want to touch upon that. So that’s just to make the mechanism in place, which is very interesting is that we’ve generated embeddable player that you can share. We’ve optimized the hell out of that for SCO, and that’s part of that meta schema. That stuff that we’ve talked about adjusting, like with Jason Aldean, little bit technical, but Meta Schema in Jason LD to make sure that search engine is know that there’s a video there. So there’s one part there that already helps with the ranking perspective. But then we’re tracking all the play events, the pause events. But then any of the times that someone actually interacts with the transcript.
Minor insight. So now all the sudden there’s a huge jump in the analysis that you can get back when people are interacting with content, so it’s not just OK. Someone watched this video and how long it’s someone actually clicked on this insight someone was interested in this brand someone was interested in this transcript line specifically, and in huge if enough people interact with that player, you would actually be able to break that down into demographic profiles as well to men over 35 like these topics. Women under 25 like these topics like that. That part is what we would also love to see come to life.
And it’s. All set up in the system already. That actually works. Today we’re just not displaying that analysis in the in the in the speed dashboard or anything yet,
0:36:06 – Speaker – 1
so that’s a very valuable asset that I think is just worthwhile mentioning. Shoot that comes through analytics.
0:36:14 – Speaker – 3
Google Analytics beautiful. Yeah, so that’s that’s. I mean one part there like the other part. I just want to touch on which is. We got a fantastic testimonial the other day from a new customer. And what happened was they had six hours of video and they were doing customer interviews with employees customers. So there are there marketing agency they’re working with working with the customer and they’re trying to figure out what they should be.
Prioritizing for the business, how did they redesign the website? How do they you know? Do the messaging and everything so they interviewed customers. They interviewed a employees owners and then they were trying to figure out how to synthesize all this information and they only had a week to actually turn all that around and basically have a big big meeting presentation with the customer that they were working with. Yeah, so that was the trigger that first of all was beautiful as they searched for something online and they found speak ranking on Google so they actually found speak as a solution which already triggered the interest.
And then there was a connection there that then brought in. So they actually signed up for a premium plan 99 USD a month and then dumped these six hours of video onto the system. They were they were specifically looking for emotions. Brand awareness. When companies were talking about brand awareness, when their customers, employees and people were talking about what is the brand awareness they were trying to automatically prioritize so they could like, make recommendations, and then they were like needs and wants and then pain points.
So in that system we use the custom categories and insights actually help them get into the account and I set up for example action items and commercial intent and a couple other things. So one of the gaps there was. I had to spend 3 hours setting that up so we should be eliminating that time so they can automatically grab those things that they’re trying to find in the media. The other gap there that’s really interesting is we’re doing individual analysis of each media file. But how could we take all those six videos in produce a report?
That automatically does that work for them? So how can we synthesize the six hours of video and give them a report? Here’s the top recommendations that are made based off the pain points. The commercial intent, the challenges, the emotions, the feelings and automatically produce that report for them. So now we’ve just analyzed.
We’ve reduced manual analysis and we given a beautiful how can we give a beautiful white labeled report where they can go back to their client and say here’s what came out of these interviews and they just were much more profitable ’cause they didn’t have to do all that analysis manually themselves.
0:38:44 – Speaker – 1
So let me give this back like just. OK, I spend $100. I dump six hours of video. On to this place would probably takes me 10 minutes, 20 minutes. You know, maybe it takes 2 hours to upload or whatever, but that’s not active. Make right doesn’t even take that long.
It’s not active time. I spent $100. I’ve invested, let’s call it 30 minutes of my time. Then I walk away and I don’t do anything else and I get a report which gives me pains, desires. Brand. Uh, and I could take this as a.
Brief, I don’t know which type of brief it’s going to be marketing brief. It’s about, you know, it’s like I could take this to my management team and be like. Here’s the insides I’ve done nothing else I could walk like. And I paid $100, yes? Like boom that needs like that, right? Like like that is so how much do companies charge for?
Briefs, dude. I’m saying like like synthesis of this data that they don’t even have access to. 1st how much, how much you have to listen to these things, how much you have to pay to get these things transcribed. Boom boom, boom, all of this $10,000.50 you know, whatever like like here like that that you got it right and and beautiful and like they found you through the system that created this result. Yeah you just have a so here’s here’s the issue.
You know I’m saying you’ve got like. A you’re gonna get you get flooded. So the question is like you just market that story. Like I would if I’m. If it’s my job to grow it, I mean, it’s probably you know somebody out.
You know. It’s probably you. Tyler is just all day media or somebody out there all day. Media, just like telling the story, showing it. Here’s another version of it.
Here’s Kanye. You don’t say like here’s here’s the kanepi like let’s do let’s do mass appeal stuff, and here’s where it actually goes, and it’s just producing assets to put out there in the public. And then when people come back, now you do what you what, your personal like. What’s your specific use case? And then you just tell those like.
Yeah, that story is like, yeah, that story is. And now you’ve got an issue of. Too much opportunity because the floodgates have opened. So now the question is, yeah so yeah. Well just add one last point to it.
0:41:10 – Speaker – 3
One of the most popular posts that we’ve ever done through Speak was actually did a comparison breakdown of when it was political again. But Trump and Joe Biden when they had that debate. Yeah, and we did a comparison of those two. We get the word clouds generated from each speaker and then they sent the topmost positive, the topmost negative. So it’s like how can we dump multiple media assets into the system and do a comparison and analysis and report. And like you said, there’s more of the customer one where they come in with media that they need.
But then as a marketing and a content generation place, there’s ability for us to do more of a public awareness. Kind of, you know, interesting content or stories or speeches, or things that are being generated that people are interested already. We can use Google trends and queries to automatically find that already.
0:41:57 – Speaker – 1
And here’s what I would do like in this beautiful like Trump and Biden. There’s too much like like, yes. New York Mayor Race is not with a whole bunch of people like there’s there’s features they’re going to come. I don’t look again this thing. I don’t know if I register is public. You record it. You put it out there and you just tweet at yeah, Ray Maguire. Andrew Yang. You know, I’m saying, hey, we created this like and then let me let you know like look if you look great in it maybe you don’t do a publicly udm right DM each of the candidates one is going to sponsor you.
Don’t get the candidates alright, who’s there? Chief of Staff DM that boom like. That you know that’s Gary B 101 and it’s just like you DM like you have a beautiful thing that you could drop in and if they can consume they’re going to see it immediately. And boom, here’s what happened. You won the debate? Hey, do you also know about?
Do you know like do you know you know like here’s the thing that you probably don’t know there was a throwaway line that actually means something. And now you’re down that Rd? I mean, yeah, you, you just have a so back to the original question. Back back to it, we got 15 minutes left.
0:43:05 – Speaker – 3
That’s all Tim Lauren you been silent. I know that you’ve been writing notes and everything, no, hey that’s fine. Any is there anything that we want to close this off? So this was a very energetic and intense first. Speak I office hours. But this is the, you know, this is what I also love.
I want the transparency. I want the how peoples to see how passionate we are about this stuff and that you know these are crucial and hard decisions that you make as a company in this stage. Actually trying to figure out what the best things to do. So I do want to shut up for a moment because I can talk too much. That’s all Tim Lauren. Please, I encourage you to say anything, anything you want to close out here as we do wrap this up.
0:43:47 – Speaker – 2
Sure, it seemed like the major topic discussion was as he over management and optimization. I’m just curious about like how many of our customers have actually asked for this, or if you’re planning on going forwards like other people. I’m just curious where this came about. It seems like it kind of evolved from transcription or like the automated like human transcription, and this is discussion we had quite a while ago when words first like going over the whole the building of that process.
0:44:19 – Speaker – 1
But I’m just curious now like.
0:44:22 – Speaker – 2
Like why are we going into now automate SCO from transcription? Like where did that where the jolt of inspiration come from there?
0:44:31 – Speaker – 1
It’s a great question. Bye,
0:44:33 – Speaker – 3
I you know, I’ve distilled to me I guess, or something that it was. You know I have Timothy and I just am loves it as well too. We talked about for a long time as this idea of again like the quantified self, self analytics and all this stuff but. We struggled to be able to convert that at least to dates into sustainable, profitable business growth. The joke that we made is that we make $16.00 from quantified self.
Last year when we look at the breakdown of where our revenue came from, it’s been content production, analytics and then what do these organisations want at a root level is like they put money into a system or into a company and they get a positive return on investment and they get to grow. And so I’ve through years and years of working with customers. Doing content production doing marketing. I know that the content production and the embeddable player, and then the transcription is going to actually help that process. And just as a note, there was a customer that I worked with for many years.
I just did a yearly summary report and because I paid I helped. I paid some subcontractors to create 4 blog posts a month for them and it just sat as web pages on the site. They had 1000% increases in search engine rankings and grow throughout the year like and. So that’s just. Obvious to me, it sucks because in some ways I have my desire for the quantified self and to help and heal and grow.
And I told axle you will not take that away from me. I’m going to keep hacking the speak system and using that for myself because it’s works and it’s beautiful, but I want all of us to be happy and sustainable and grow and make sure that we’re delivering value for organisations so we can continue to build and do the things that we want to do. So that’s like a big reason why. Yeah yeah, I’m not taking away. I do every single day.
I’m I’m all even like you don’t have to prove is like what you do personally versus what you do with the business has two different story.
0:46:25 – Speaker – 4
I track all my GitHub branches. I track all my coding activity. I receive all my emails. If I spend less over on the coding so that make sure that I am learning something right. So it’s like I track every single thing. It’s it’s not about you, it’s about taking an actions.
OK if it if you take the actions in terms of quantified self how much we are doing in in that direction right? Just like how, how much would be at helping people? Do we see any anyone who changed their life using the speak in terms of quantified self, right? So it’s like log in on your point is like those are the two different market and I and I I found very interesting too. It is like mental health and health is the same thing is the same story.
Just people don’t realize they just realizing their 50s and 60s. You know it’s like when when they experience the whole life. That’s the same story you live everyday. It’s like you don’t you is yeah. So that the quantified self we’re already doing that it just like how we can prove that thing and Justin you said very what the catchy word is like the stories and we had a great discussion yesterday about the understories Anan.
It’s like, you know, we have to create some story and we have to prove some stories. We have the whole system, the beautiful scalable system is like we we know what is. What are the missing piece we know what are the ask from the users is like. Let’s prove it. So that’s what.
It’s like I think, I think Lauren. Also this things are coming.
0:47:52 – Speaker – 1
This all dots are connected. I think you had provided by saying the.
0:47:57 – Speaker – 2
The other work that you had done as 1000% increase to traffic. So like in that time and all the time, the money that you’ve spent in order to deliver that to the customer. To get that return like what kind of a difference would you have seen if you had put all that effort towards, you know, as you said before Facebook, where Twitter advertising instead? I just think I mean the priority for this customer. Just you know, specifically every everyone wants to rank organically through search engine so they don’t have to pay for advertisements and it becomes more valuable and not only that, when people come through and organic search and find something inherently, they trust it more and they spend more time.
They complete more goals on the website is just there’s a gap between paid spend an then organic ranking with valuable content. So that’s what’s happened there. That’s why he’s seen increases. Not just on website visits and pageviews, but people requesting quotes form submissions, phone calls and all these other things as well too. So it’s I know I know that every every marketer knows that every analytics person knows that it’s just now.
We already have a system with speak that’s very capable of it as much as speakers come out of. Quantified self one of the initial reasons why I got so fired up about speak was because I was creating YouTube videos, embedding them on the top of my web page on top of Broadcom. Putting the transcript below unedited, unedited, shitty transcript and then pushing it to a podcast and all the sudden I was ranking number one top five on Google for some very interesting terms within weeks. So with the system has already been put together for that, it already works and it helps people grow. And if we can help people grow, we’re just going to continue to grow with these organisations.
Then we can sponsor the R&D. We can do deeper analysis stuff and we will can build our own branch of Speak AI that is solely quantified self. But until then we need to hit the sustainable profitable business so we can continue to actually invest in that Journal.
0:49:54 – Speaker – 4
Very good point. That’s what like you know. I think we discussed. I think so last year is like, you know, speaking speak is going to have a different product. It’s like it is not going to be on ab.speaker.co. We’re going to have a separate product for all these different goals that you can achieve. So if your marketing that might go to yourmarketing.speaker.co.
And do the whole pipeline and and what we are creating is like the base and this base is going to be a consistent. It’s not going to be a separate but the product is going to be like sub products of speed. That might be the mentalhealth.speaker.co an you can quantify the whole thing by your text in the media and what the personal recording the Journal inside right? So yeah, those that thing will come very very very soon.
0:50:38 – Speaker – 3
At the core level we know just Lastly. It’s like we know it’s capture, analyze, share and improve. You know what I mean? We know the core pillars of what speak actually is, and there’s lots of different ways to actually interact with that system. But at this point, we know that there’s certain mechanisms in this system that propel growth for organizations and ourselves as well too. I would love to put something out here.
Of course we have many interaction mechanisms through through all of these four pillars of capturing. We’ve we’ve, we’ve done a great job of this app here with we’re analyzing. We did bunch of research and you know we have a couple of things in research pipeline. Two and sharing and all of that. Then just self improvement. And it’s we’ve been talking about.
How it can contribute to organizations we’ve been talking about? How it contribute to the individual school. Just our passion about self optimization, but I just have a maybe misunderstanding here, but. We have 4% conversion rate at best. Why is it so hard for us to retain users?
From my perspective, just purely. Subjective. It’s hard for me to understand what the user does. I’m a developer of it and it is, and I do believe that, well, that’s that’s that’s about my opinions. But here, one of the things that we’re missing is to make the user make the system usable.
It’s lovely that organizations will use it, but the organization shall. People and people are have brains, and you know they have they tap things on the on the touch screen they click. I’m just going to the ground level interaction. Yeah, something is missing. the Champions like Justin are.
We have only one Justin.
0:52:31 – Speaker – 3
It’s good thing that we have you think?
0:52:35 – Speaker – 1
Champions, yeah, more opinions and feedback and it’s not about that we have that already.
0:52:41 – Speaker – 5
We don’t really have much much feedback going on. We only have it from sort of contracts which we get to sort of. We land on those contracts, but that’s it. Collaboration of with Jonathan went. I’m not sure whether Justin is familiar with Jonathan More, but he’s one of just recent graduates. Great guy was interested in the Mail.
Probably our intern event. Like all the feedback, we need to pull out of from them,
0:53:09 – Speaker – 1
and it’s such interaction is just hard and. Slow, yeah?
0:53:16 – Speaker – 4
Yeah, that that’s a differentiation between who are the customers. So the definition of customer having understanding is more important, right? Is like who is the customer of speak, right? The people who are paying for that or the people is like who are using speak the free resources of that. So like what is the definition is the customer. I think that is also drive towards what we want to build right?
Indeed just want to at that point on one part we have.
0:53:45 – Speaker – 5
We don’t have any average user. You know, average people who don’t have legs. You know it’s like it’s not a good way to think about an average user and its Accessibility comes into play too. Well. Are we really thinking about all the markets like there is a trillion dollar market for four people who live with disabilities?
0:54:03 – Speaker – 3
There is. It’s just yeah, but I guess the problem is like not the problem but like. Those users in the system where even are using it, but are those users actually converting to paid users who can help us continue to grow? So it’s also prioritizing what users there actually is, so we’ve got one person and their Justin. This is awesome. We didn’t know but used our embeddable recorder to record 50 recordings to get feedback and questions and answers from students in her Class 5050 recordings.
And we had no idea. So it’s like there’s amazing usage, and that’s the kind of feedback that we want. But the question also is, is that person ever going to use the system and actually be willing to and pay for it? To help us continue to grow as well too. So there’s things that we’re trying to wrestle with their of who do we prioritize is that people who are active users of the system or people who are actually paying for specific reasons is that the contracts from consulting and analytics that are actually making us money.
And how do we solve problems for them? Sounds like we’ve got another discussion ahead of us, but I know we’re at the end. The end of this year. Good points to continue that conversation, yeah? Gonna just, I guess we’ll wrap this up.
Justin. There’s one other thing that I’m thinking about right now. This add just another injection into this, but one of the really interesting things that I’m trying to figure out right now is. We’ve got the insights extraction were already pulling everything out of a text note of audio or video. But then you want to publish it to the site.
One of the things I’m trying to think about, and you don’t have to answer this stuff, but I’m trying to figure out how we can build this up and actually market and grow. It is like when you publish something to your site, even say it’s an auto transcript, you could automatically. Find all the entities in there and then link it so that you wouldn’t have to do no manual linking of your content, but it would generate outbound links or even internal links into your site. So now by using the named entity recognition you’re automatically linking. People are spending a crap ton of time with that when they’re doing content production, and we could automatically solve that process, so we’re eliminating a lot of human manual work by generating those links automatically.
One last part of that is how could we audit an entire site and find all the opportunities for linking and say, hey? This would actually take a human 18 hours to do manually to go and link all this we can do this in seconds automatically for you, so that’s just another piece that I’m thinking about right now. I know probably get upset that I brought this up at the end, but I’m I’m thinking about this and I know the worth the value from time saving perspective, but also from a growth perspective and a domain authority perspective in search engine ranking piece there so. Not two minutes left any.
0:56:40 – Speaker – 1
Final thoughts anyone? Yeah, this was awesome. Thank you for putting this together. I mean this is going to be this is huge and I hope this. I hope I see this obviously on YouTube. Yes YouTube, it’ll be alright with the transcription.
Make a request. Yeah comes then shows up on the site so I could see like speaking. It’s and then also just if it doesn’t exist already, some sort of video on what would it take for the WordPress integration? Right now I’ve got some pages to build.
0:57:11 – Speaker – 3
Yeah alright? Timothy, you’re good.
0:57:15 – Speaker – 5
We didn’t prioritize anything, you’re right,
0:57:18 – Speaker – 3
but I think we had a great discussion. I think we will come out of the public domain and come back to prioritization. And anyone who watch is this in the future feel encouraged to send us some input or feedback or what you’re thinking, or what would be valuable.
0:57:30 – Speaker – 1
’cause it does help. We want to hear from people who are solving these problems so we can build value around that. And we can suggest on that. I would come with it. I don’t know what use Jira, whatever version you use come to this meeting with the JIRA Board you have worn or Timothy. Run them, you know I’m saying and have it like we’re looking at this document and give people a chance to comment on the documents. Be first ’cause you can get like you know, I don’t get to speak until I can’t.
You know, like you could, you could start and then you start really seeing what’s happening.
0:58:00 – Speaker – 2
Or some version that you can do, like announcement of like what topics would be covering that actually. They do another video here like well before so we can all prepare.
0:58:10 – Speaker – 3
Yeah, I think that people would also admit maybe engage interest for people who are interested in certain things and then we just need to stay on topic is the next challenge of that. That’s all. Any lasting, great conversations like you know,
0:58:21 – Speaker – 4
Fantastics like first officers like you know will improve next times, like by having those cards or by having the topic right. So yeah, this is just a beginning and it’s awesome conversations we touch upon many points here.
0:58:32 – Speaker – 3
Yeah, it’s like looking forward to more analyze this conversation to see how we can prioritize. Actually what came out of it. And this is beautiful. Thank you guys for all participants.
0:58:41 – Speaker – 1
Thank you. Here.
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