How To Analyze Keywords

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How To Analyze Keywords For Small & Medium Sized Businesses, Marketing Agencies, Market Research Firms, Organizations with 51 to 1,000 Employees, Marketers, Qualitative Researchers, Customer Experience Managers, Market Researchers, Product Researchers, SEO Specialists, Business Analysts, Data Scientists, Academic Researchers and Business Owners

Keywords are the foundation of any successful SEO strategy. Knowing how to analyze keywords is essential for any business or organization that wants to rank well on search engines. In this article, we will discuss how to analyze keywords for small and medium sized businesses, marketing agencies, market research firms, organizations with 51 to 1,000 employees, marketers, qualitative researchers, customer experience managers, market researchers, product researchers, SEO specialists, business analysts, data scientists, academic researchers and business owners.

What Are Keywords?

Before we dive into how to analyze keywords, let’s first define what keywords are. Keywords are words or phrases that describe a product, service, or topic. They are used by search engines to determine the relevance of a website to a user’s search query. For example, if a user searches for “marketing agency”, the search engine will look for websites that contain the words “marketing” and “agency”.

Why Are Keywords Important?

Keywords are important because they help search engines determine the relevance of a website to a user’s search query. If a website contains the right keywords, it will rank higher in the search engine results pages (SERPs). This means that more people will be able to find the website, which can lead to more traffic and potential customers.

How To Analyze Keywords

Now that we know what keywords are and why they are important, let’s discuss how to analyze them.

Step 1: Brainstorm Keywords

The first step in analyzing keywords is to brainstorm potential keywords. Think about the products or services that your business offers and the topics that are related to them. Make a list of all the words and phrases that come to mind.

Step 2: Use Keyword Research Tools

Once you have a list of potential keywords, you can use keyword research tools to get more ideas. These tools will provide you with information about the search volume, competition level, and cost-per-click (CPC) of each keyword. This information will help you determine which keywords are most relevant to your business and which ones will be most effective for your SEO strategy.

Step 3: Analyze Your Competitors’ Keywords

Another way to analyze keywords is to look at the keywords that your competitors are using. You can use tools such as SEMrush and Ahrefs to see which keywords your competitors are ranking for. This will give you an idea of which keywords you should target in your own SEO strategy.

Step 4: Analyze Your Website’s Performance

Once you have identified the keywords that you want to target, you can use tools such as Google Analytics to analyze how your website is performing for those keywords. This will give you an idea of which keywords are driving the most traffic to your website and which ones need to be improved.

Step 5: Monitor Your Keywords

Finally, you should monitor your keywords on a regular basis. This will help you stay on top of changes in the search engine algorithms and adjust your SEO strategy accordingly.


Analyzing keywords is an essential part of any successful SEO strategy. By following the steps outlined above, you can identify the most relevant keywords for your business and monitor their performance to ensure that your website is ranking well on search engines. With the right keywords, you can increase your website’s visibility and drive more traffic and potential customers to your business.

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