The way marketers reach their target audience and produce content is constantly changing. Transcription marketing is the newest, and most efficient way to create quality content. It also makes the most of your time and resources—two things all marketers could use a little more of.
Transcribing video and audio makes content more accessible, helps increase search engine rankings over competitors, and skyrockets engagement with your audience. In the digital age, these are three extremely important goals for any marketing strategy. Maintaining a credible position alongside your competitors will always be a priority.
It’s as easy as having a conversation. Transcription services like Speak can be used in-app to record audio and video on the go so that all you need to worry about is having a great conversation. Let Speak do the rest. Written content is not easy to mass-produce, but people are great at talking to each other. Transcribing conversations is an easy, repeatable content generation strategy, so just hit record then send it our way. You have found a powerful, automated way to market.
If you’re not sold purely on the convenience and value of transcription marketing, here are the three main reasons to get on board.
Transcription Marketing Helps Make Accessible Content
The great thing about audio and video files is that it gives people different ways to consume your content. It’s important to make sure these files are fully accessible to the widest variety of people. You can target a much wider audience if your content is available to people of different abilities, from those who are hard of hearing to visually impaired.
Increase your compliance with accessibility standards and open up your content to a valuable audience. Go above and beyond the bare requirements to set your content apart by using transcription marketing strategy. With Speak, you receive SRT and VTT format transcriptions, and this lets you take advantage of video captioning. Your videos will be more accessible and enjoyable for those of varying abilities. For more tips regarding audio and video accessibility standards and value, check out our article on the subject.
Right now, over 80% of videos on social media are being watched without sound. This may be a symptom of social media scrolling, so keep your content attractive and easy to consume or else it may get left behind.
Speak can also translate your transcriptions instantly, letting users who speak and read different languages to engage with your content. Marketing transcription opens a ton of doors when it comes to reaching larger audiences. Social media posts made with your transcripted, translated content can be shared into online communities and extend your organic reach.
Optimize Your Content For Search Engines
Transcribing audio and video files and posting the transcript online massively improves your search engine rankings. It brings relevant keywords to Google’s attention by improving your page’s searchability and driving engagement. Experienced marketers know how important it is to rank high and stand out in search engines. This makes you more popular and competitive, and more likely to be suggested by Google.
Speak gives you valuable insights on your content, which helps in a bunch of ways. Speak automatically finds and lists the topics, keywords and brands from files to give you a better understanding of the content you’re posting online. Get your targeted keywords, blog categories and tags with each transcription. This makes organizing your blog posts and structuring your metadata faster and more efficiently. Discover what aspects of your content are or aren’t leading to engagement and search engine rankings.
It can take up valuable time trying to find soundbites or remember certain conversations when you’re dealing with a lot of recorded content. Transcripts and captions allow you, and your users, to easily find keywords and quotes. This is a helpful tool for creating short messages to spread across social media platforms like Twitter or Instagram. Get a reader or viewer’s attention with a short, catchy quip from your content. Then, direct them to the full version on your web page.
Make Your Content More Engaging
Dynamic and original content makes your message more interesting and memorable for readers and viewers. Pages with audio and video increase conversion rates by up to 80%. Again, it’s key to give people different ways to consume your content because some may prefer reading over watching or listening, and the other way around. Transcription marketing encourages readers to digest the content their way and adds value for watchers and listeners. Viewers can follow along with videos and better understand the information being communicated. They can also easily pass on tidbits of this information in text form to coworkers and friends. You can also do this at the early stages of transcription—send your results to your team members and editors to collaborate easily.
User experience is key when marketing web pages and web content. Transcription marketing covers all your bases for a low cost. High-quality content writers can call for more than $100 an hour and take several hours to do one good blog post. Compared to creating completely original content, transcribing a conversation is less expensive and more effective. Use this transcription for lead generation and more direct calls to action.
Get Started & Order Your Transcription Today
Speak offers a free demo option if you’re not entirely sold on the benefits of transcription marketing. Engaging marketing starts with efficiency. Save your content creators (and yourself) valuable time in the marketing strategy process by transcribing your existing content and making the most of your messaging.
Check out Speak’s different packages: Automated Transcription, Human Transcription, and Express Human Transcription. The basic Automated Transcription package will still get you all the analytics and insights you need to ensure your content is reaching its full potential. It will also locate those valuable keywords and metadata needed for search engine optimization. Human Transcription will ensure the absolute accuracy for viewers and readers who want to follow along to your content word-for-word.
Content creation doesn’t need to come at the expense of time and money that could be put toward content strategy online and offline. Incorporate transcription marketing to give you added value, assets, and competitive edge.
Technology in the 21st century is constantly progressing. The ability to transcribe and analyze video has benefits for many institutions, including research. Since most people have access to video hardware with the assistance of cellphone, camera and computer technologies, analyzing video should be used during research to enhance the validity, efficiency and correctness of the information that is gathered and communicated.
The Ability to Re-Observe
During research, circumstances may occur that distract the researcher from the subject. The ability to re-watch video footage permits an increased ability to pay attention to small details, and potentially become aware of instances that were missed initially. Video footage also allows endless re-observation which assists the researcher by granting them constant and objective access to the initial experiment.
The Ability to Compare
The ability to compare old research in the form of video footage to new research increases the likelihood of pattern recognition. Although field notes are useful, watching videos assists researchers in their ability to recognize small details and notice patterns of interaction. Softwares such as Speak contain video archives that allow researchers to revisit and compare data. During a long-term experiment, it is helpful to have the ability to look back on original experiments.
Improvements to the Study of Non – Verbal behavior
Video footage allows the researcher to more effectively study non-verbal behavior. Taking field notes can distract a researcher from non-verbal occurrences because they often must focus on the verbal behavior. 93% of communication is non-verbal and, therefore, should be considered during research because it may provide more in-depth information about a subject. For example, there are non-verbal cues to symbolize when someone is lying that might not be communicated verbally.
Technological Assisted Analysis
Video analysis permits a more in-depth analysis of research because it allows a second opinion on the occurrences of the experiment. This eliminates researcher bias because technology provides objective results. Any biases that the researcher may have about the experiment will be disciplined by the technology’s input.
The ability for researchers to self-reflect is introduced when they have the opportunity to watch themselves on video. This is helpful for researchers because they are able to analyze themselves in addition to the subject, which improves their ability to conduct research in the future.
Immerse Yourself in Initial Environment
Re-watching experiments on video allows researchers to put themselves back into the initial environment that the data was collected in. The ability to leave the data, reflect on it, and then re-immerse oneself assists researchers because it allows deeper reflection and understanding.
Efficient Sharing of Research
The ability to share objective research in the form of video footage is helpful for researchers because it allows sharing of research that is clearly unbiased. Field notes can contain researcher biases and must be regarded as subjective, whereas video footage is concrete and accurate.
Ability to Eject Keywords and Key Topics
Research involves a lot of analysis such as the ejection of key words and topics. Video analysis immediately ejects key words and phrases to assist researchers in defining the overall purpose of their experiment in minimal time.
Efficient Time and Cost of Data Collection
Having instant video transcription and analysis capabilities saves researchers time and, therefore, funding. This is helpful for researchers because video analysis technology is more cost effective, and provides information quicker than manual examination.
In conclusion, video transcription and analysis have endless benefits for research. The implementation of video analysis to data collection can enhance the researcher’s ability to recognize, define and identify patterns of behavior that may have been disregarded initially. Follow Speak to discover more about the benefits that video transcription and analysis technologies can provide to your business today!
With its explosion into mainstream entertainment, podcasts, have become one of the most consumed forms of content. According to Statista, as of 2019 over 50% of Americans have listened to a podcast. This is a sizeable increase from the 2018 total of 44%. While listenership is at an all-time high, what if I were to tell you it is not the only way that people enjoy consuming podcasts?
If you have forgotten your headphones, or love reading, you may opt to read a transcription of your favourite podcast. Podcast creators should be aware of their audience’s desires and offer transcriptions of each episode. However, the benefits of transcribing your podcasts are not only to the consumer, but there are also many benefits that the producer can be reaping too. Whether you are the Joe Rogan Experience, Radiolab, or just record your ramblings from your iPhone mic — here are 6 reasons why you need to transcribe your podcasts!
Grow Your Podcasts With Search Engine Optimization (SEO)
1. Grow Your Podcasts With Search Engine Optimization (SEO)
As excellent as your podcast is, you can not only rely on word-of-mouth and social media to promote it. It is important to increase your podcasts search traffic and grow your audience organically. The problem is that your content is in an audio format, which is not ideal for search engine optimization. The good part is this is something that is easily fixed by transcribing your podcasts, which turns one of your weaknesses into your biggest strengths.
Over the course of an hour-long podcast, people can easily say over 10,000 words. If you transcribe these words and upload them to your site, you can instantly use these 10,000 words for search engine optimization. This increased SEO, will help your search rankings, and increase traffic to your site. The best part is, this increased site traffic costs you nothing. All it takes is a quick transcription of your podcast!
You take pride in every episode of your podcast and want to create quality content that your listeners can enjoy. While the majority of your subscribers choose to consume your podcasts through audio, some may prefer readable content. Providing a transcription of your podcasts allows your audience to choose the form they consume it in. However, this is not the only way a transcribed podcast can help improve your user’s experience. With time-stamps attached to your podcast transcription, users can sift through the text of episodes and listen to segments that grab their interest. You know what they say, a well-transcribed podcast is a happy podcast!
Unfortunately, many people are not able to consume podcasts via audio. People who suffer from hearing loss, deafness, anacusis, or any other hearing impairment, should still be able to consume the content you enjoy. Importantly, people should not have to pay out of their own pocket to get a transcription of their favourite podcast. Transcribing allows your podcast to be consumed in a multitude of ways, and opens up the doors to groups of people who would not have been able to without it, for free!
Get Multiples Uses From Your Podcasts
4. Get Multiples Uses From Your Podcasts
A huge advantage of podcasting is that simply by turning on a mic, you can create hours of engaging content for your audience. However, many podcast creators only upload their audio to their various hosting platforms. Because of this, they are no longer getting any more use from their content. This is a missed opportunity, as you are sitting on a goldmine of valuable content that can be used on your website, Facebook, Twitter, or any other platform. You can upload your podcast transcriptions as stand-alone content, or take exerts from the episode and turns them into blog posts. You already have created the content, so why not get as much use out of it as you can?
Social Media Sharing
5. Social Media Sharing
As discussed earlier, creating content for SEO and promoting organic growth is vital for attracting new listeners — in a cost-effective way. When you transcribe your podcasts, your listeners have the ability to take their favourite quotes and segments from the episode to share to their personal social media platforms. This organic marketing is extremely valuable for podcasts, as it helps promote your content to potential listeners with the endorsement of one of their friends.
For example, what podcast are you more likely to check out:
One a random person on the bus tells you to listen to?
Or one your close personal friend tells you to listen to?
For most, the latter is the obvious choice. By transcribing your podcasts you have given your listeners various ways to share your podcast via social media.
It’s Easy to Transcribe Your Podcasts!
6. It’s Easy to Transcribe Your Podcasts!
If you were to sit down and manually transcribe your podcasts, you would likely be sitting in front of a computer screen for hours. Thankfully, getting a fully transcribed podcast within minutes is just a few clicks away. Get your podcast transcribed today and begin reaping all of the benefits by requesting a demo with Speak!
Emotional intelligence is defined by the Institute for Health and Human Potential as the awareness that our emotions greatly influence our behavior, and the behavior of others. The ability to manage and express emotions appropriately is necessary because it allows for greater success within the workplace, personal relationships, and with oneself. High emotional intelligence has benefits for one’s self awareness, self management, motivation, empathy and social skills. Discover helpful ways to improve these rewarding skills by checking out our tips below!
1. Listen to, and accept yourself
Take a moment to objectively observe how you feel at different points throughout the day. In the hustle and bustle of life in the 21st century, it’s easy to neglect our feelings in the interest of saving time. Re-familiarizing yourself with your emotions can help you to understand yourself and your behavior. Effective means of engaging in this observation are practicing yoga or meditation, journaling, or simply defining times throughout the day at which you will reflect momentarily.
2. Take responsibility
During this observatory time, take responsibility for your feelings. Understand that there is no right or wrong way to feel, and accept the way that you naturally react to things. Accepting your feelings will assist you in being able to ultimately control them. To do this, you must acknowledge your triggers, both positive and negative. Then, it is essential to put this information to action by seeking relationships and situations that present you with positive triggers, while eliminating or minimizing negative ones. For example, if you often find yourself feeling unhappy at work then it could be helpful to explore a job more suited to your passions, or build stronger relationships with your coworkers.
3. Set goals based on your findings
Set personalized goals based on the observations you have made about yourself. Know who you are, and compare that person to who you want to become. Then, set goals accordingly. For example, if during your observation you discover that you have a short temper, actively seek out ways to correct this. Solutions may include exercising to focus your rage on other things. Ensure to define and follow through with your goals because self awareness is useless in the absence of agency and action.
4. Concentrate on yourself
Focus on yourself without comparing your achievements to other’s. Every journey to emotional intelligence is different, and therefore incomparable. Technologies such as social media have endless benefits, but also promote constant comparison. If necessary, it could be helpful to take a step back from social media and online engagement to truly focus on yourself. It is important to consider that you are only in control of your own emotions and behaviors, and not to get caught up in the actions of others.
5. Be realistic, but aspirational
It is important to set goals that are achievable. When you reach these goals, it is also important to reward yourself. However, your goals should not be so attainable that you are not challenged. Set goals that will challenge you, but that you can ultimately accomplish. A great way to ensure that you stay accountable is by committing to goals publicly, so that the friends and family in your social circle can assist you by keeping you motivated.
6. Reduce negative emotions
A positive outlook is essential to remaining motivated. Anticipate roadblocks, but know that you can overcome them. If you are mentally prepared for potential problems, you will be more efficient at solving them. Don’t forget, you’ve made it through all of your previous worst days!
7. Put yourself in someone else’s shoes
The most effective way to practice empathy is by actively listening to others. Do your best to understand what others are saying, prior to considering your response or reaction. Acknowledge that the experiences that have shaped you are different to the other person’s, and remember that there are always at least two sides to every story.
8. Trust others, and they will trust you too
Trust is a fundamental part of being empathetic. In order to experience empathy, you must allow yourself to experience vulnerability.
9. Listen to and accept others
Different people will inevitably react differently to their emotions and situations because everyone experiences things subjectively. Learn to accept other’s feelings even if they are different to yours. An effective way of engaging in this acceptance is by practicing empathy, and putting yourself in someone else’s shoes.
10. Emotions are contagious
To improve your social skills, learn to control your own emotional responses to situations. If you exude positive emotions, those in your environment will reflect this. For example, your optimistic outlook on life will likely inspire those around you.
Below are a few examples of individuals demonstrating high emotional intelligence.
In this scenario, your boss pulls you into a meeting to discuss your recent work.
Boss: I wanted to sit down with you to acknowledge the fact that, recently, I’ve been finding your work very sloppy and I’m unimpressed.
An individual with high emotional intelligence would listen to the superior’s concerns, reflect, and potentially realize that his or her work has been lacking recently. A highly emotional intelligent person would be able to identify that he or she has been distracted at work due to increased stress in other aspects of life, and be able to relay this to the superior.
Employee: I’m so sorry that my work hasn’t been satisfactory, I’ve been distracted due to problems in my personal relationships, but this is no excuse for my poor performance this quarter. In the future, I will be sure to work harder to keep my personal and professional life separate. Would you mind sharing your specific frustrations so that I can actively work to correct them immediately?
This instance demonstrates a high level of emotional intelligence because the employee responds to the boss with an acknowledgement of his or her wrongdoing, an apology, and a plan of action for the future to correct the undesirable behavior. The employee does not react with rage because time is taken to reflect on the situation, prior to the response.
In this scenario, your close friend is going through a hard time and is confiding in you.
Friend 1: My family member is ill and I am worried.
An individual with high emotional intelligence would demonstrate empathy for the friend. The best thing to do is actively listen, and allow the friend to speak about the experience. Then, offer to help in any way that you can.
Friend 2: I’m so sorry to hear that you are going through a hard time, I am here for you! Is there anything that I can do to help?
A large part of emotional intelligence revolves around the ability to recognize the emotions of others, and respond accordingly. Striving to understand the hardships of others helps you to build more connected, and longer lasting relationships.
We hope that these tips help you in your personal and professional environment by providing you with insights into yourself, and others. Keep following Speak to stay informed about how to communicate better.
With the school year wrapping up and Summer just around the corner, Summer job hunting is at an all time high. Interviews are an essential part of the employee selection process, and can leave either a positive or negative impression on a potential employer. Interviews may seem scary at first, but the key to success is being prepared and confident. Find out more about how to stay calm, cool, and collected during your upcoming interviews below!
Before the Interview
1. Ensure you look over your resume to re-familiarize yourself with any experience that could be brought up by the interviewer. Often times, an interviewer asks for a more in-depth explanation of relevant experience. Being prepared to be asked about your experience, and relate it to your new potential job is an admirable quality for employers. In light of this, also ensure that your resume is constantly being updated.
2. Research the company beforehand. If possible, find out a little information on the employee that will be conducting the interview with you so that you can try to relate to him or her. An efficient means of researching companies and employees is the website LinkedIn. It is essential to know background information about your desired place of employment when walking into an interview so that you can readily identify why you are a good fit in comparison to other applicants for the company.
3. Film or record yourself answering the sample questions listed below. Being able to witness yourself answering questions from an outside perspective helps you to be aware of what the interviewer will see. This step can help you make important changes to your posture and response time, and can assist you by letting you practice forming your thoughts into complete sentences.
4. Be on time to the interview! A company will not hire someone who makes a bad first impression, and being late is one of the worst impressions you can make. Wasting the interviewer’s time is ill-advised because the interview will begin on a sour note. This could cause the horn effect to take place, during which the employer regards you as a bad person based on one poor action. To find out more about impressions, such as the horn effect, check out our blog post on perception. If something goes wrong and you are running late, make sure to send an email or message to let the interviewer know so that they are not waiting for you.
During the Interview
1. Be prepared for the “Tell Me About Yourself” question. This question is often dreaded, but in reality, represents a unique opportunity to let the interviewer know more about your most relevant assets. This question gives the interviewee the opportunity to steer the interview in whichever way he or she wants and permits focusing on the best qualities instead of qualities that may be lacking. The best way to do this is by telling a story about a past experience that relates your skills to the desired position.
2. Maintain eye contact and monitor body language at all times. Ensure that your body communicates that you are engaged in the conversation, and happy to be considered for the position. If you are slouching or looking around the room during the interview, the interviewer will understand that you are uninterested and unavailable.
3. Ensure that you have questions prepared for the interviewer about the company. Questions about the position demonstrate your desire to learn, and your eagerness about the position. Showing interest can set you apart from other, less passionate interviewees.
4. Dress appropriately, and according to a business casual dress code. As mentioned previously, first impressions are imperative to a successful interview. Even if you are interviewing for a casual job, business casual attire will show your interest in the job and avoid you looking unprepared.
After the Interview
Ensure to send a follow up thank you email acknowledging the person’s time spent with you. This leaves the interview on a high note and demonstrates that you are still interested after the interview as well. A simple, “Thank you again for sitting down to chat with me today, I appreciate your time” will suffice.
Some Sample Questions:
Tell Me About Yourself?
How Did You Hear About This Position?
Why Do You Think You Are Qualified For This Position?
What Drew You To Our Company Specifically?
Why Do You Want This Job?
Tell Me About A Time When You Exercised Leadership/Teamwork/Responsibility In A Professional Setting?
What Is A Conflict You’ve Faced At Work, And How Did You Overcome It?
What Do You Consider Your Greatest Weakness?
How Would Your Ex-Boss And Coworkers Describe You?
Some of the most powerful and influential figures in the world today are women. We compiled a list of some of our favorite inspiring female speakers to Molly Fletcheracknowledge and appreciate their impressive accomplishments!
A list of the top female speakers wouldn’t be complete without one of the greatest of all time! Oprah Winfrey is best known for her talk show “The Oprah Winfrey Show.” Oprah’s first show aired for 25 seasons over the course of 25 years. During it’s first year alone, the show was placed on 120 channels, grossed $125 million and reached an audience of 10 million people. Oprah went on to start her very own network “The Oprah Winfrey Network”. Aside from television, Winfrey is a philanthropist and a highly regarded motivational speaker. Forbes magazine has named her one of the 25 most influential women of 2018. Winfrey makes our list for her powerful, enthusiastic and inspiring speeches.
Felecia Hatcher is a highly regarded author and public speaker. Hatcher was recognized at the White House in 2011 as one of the Empact Top 100 Enrepreneurs under 30, and honored as the 2014 White House Champion of Change for STEM Access and Diversity. Hatcher identifies herself as a student who struggled in high school, but found her passion for marketing in college where she started her first business during her first year. Hatcher makes our list because her personal experiences of triumph motivate her audiences.
Molly Fletcher is best known for her contributions to the world of sports. She was one of the world’s first female sports agents at a time when women were not welcome in the world of sports management. Despite the opinion of the times being against her, her talent and dedication helped her recruit and manage hundreds of big names in sports at the time. These individuals include Hall of Fame pitcher John Smoltz, PGA Tour golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers. Molly now uses her knowledge of sports agency to motivate audiences to close deals and strengthen relationships. Molly makes our list because of her passionate and savvy business advice.
Iyanla Vanzant is an impressive life coach who built an empire out of very little resources. She effectively motivates audiences to love, forgive, and work hard to live their best lives. She is the star of her own reality show in which she helps sufferers to find peace and become content with their lives by learning the value of hard work. Iyanla makes our list because she sets leads by example, and focuses on helping others stay motivated to change their lives for the better.
The Honourable Rona Ambrose
The Honourable Rona Ambrose is the former leader of the Conservative Party of Canada. Her political achievements clearly prove the effectiveness of her impressive and dynamic leadership abilities. Ambrose advocates for women internationally and participated in the invention of “International Day of the Girl” at the United Nations. The Honourable Rona Ambrose makes our list because she is a demonstrated leader, and effective advocate.
Mel Robbins is an entrepreneur and motivational speaker. Her Ted Talk “How to Stop Screwing Yourself Over” has almost 18,000,000 views, and is regarded as one of the best ted talks of all time. Robbins offers her expertise on changes to human behavior and mindset to an international audience and effectively reaches 20 million people per month. Mel Robbins makes our list because she is able to transfer her impressive internal motivation to her audiences.
Arianna Huffington is the co-founder, and former editor-in-chief of one of the most famous news and opinion websites in America. The Huffington Post, labelled HuffPost since Arianna’s exit, took Arianna’s last name as the name of the news source in 2005 when it was founded. Since leaving the company, Huffington has started her own business that advocates for sleep initiatives. Huffington makes our list because of her innovative ideas and her dedication to the causes that she chooses to support.
Billie Jean King
Billie Jean King is best known for her contributions to female, and LGBQT participation in sports. In 1973, she participated in a “Battle of the Sexes” tennis match and, against popular opinion, beat Bobby Riggs in a match that would go down in history. Since her days on the court, King has found her voice by advocating for LGBQT and women’s rights using her powerful platform. Billie Jean King makes our list because she is a force to be reckoned with both on and off the court.
Elizabeth Smart was abducted by kidnappers on June 5 , 2002. She was held by her captors for 9 months, and thankfully was returned to her family on March 12, 2003. Smart used her trauma to create a platform to advocate for change related to child abduction such as better recovery programs and improved National legislation. She founded the ‘Elizabeth Smart Foundation’ and helps to promote National Amber Alerts, The Adam Walsh Child Protection & Safety Act to help prevent child abductions. Smart makes our list because her inspiring story proves that after tragedy, there is triumph.
Michelle Obama is best known for her contributions as the first lady of the United States from 2008 to 2012. Obama is also a lawyer, writer, and public speaker. She advocates for rights such as the support of military families, organic food movements, and helping working women to balance careers and families. She is a genuine speaker who encapsulates audiences with her passion. Obama makes our list because she is one of the most influential women, and speakers of the generation.
We believe that these women have successfully mastered the art of communication and presentation. We hope you learned more about your favorite female speakers, and discovered someone new!
Find out more about Speak’s ability to better communication on our website.