We had a big UI update this week! As we’ve had more users join our application we’ve been getting some incredible feedback.
Some of the feedback that has stuck out most has been the organization of media files. It is easy when you only have a few audio and video files but as your library builds organizing and accessing the information you need becomes extremely important.
Originally, we had the list of media files besides the video and audio file you opened up to focus on. This was great for switching between media quickly, but it also reduced the amount of space to analyze your selected file. It displayed too much information at once.
If you were using video, the media would be at the top until you scrolled and then it would pop out to the side so you could still see it. Removing the list on the left enabled us to keep the video pinned to the right and viewable at all times. This update has created a much better media viewing experience.
1. Audio and Video List layout
List layout changed and now you can open insight and transcription on a new window, which helps to navigate insights and transcription with more space and a better experience.
2. Team Feature
A big feature update: Easy to use Speak as a team where you can assign video/audio and include remarks. Filter video and audio by assigned status and manage all team users from a user admin panel. You can create user groups with different permissions.
3. Add Remarks to Audio and Video
On our user’s request, Included remarks for audio and video; which you can add at any time.
4. Edit Extracted Insights
Because we are using artificial intelligence to extract insights from audio and video it isn’t always perfect. For example, one thing we’ve seen is when people talk a lot about friends, our system sometimes thinks it is talking about the comedy television series Friends 😂. So, we’ve given people the ability to uncheck the insights that aren’t relevant or that you want to hide. That way, when you share the media you create a perfect experience for those who interact with your player.
5. Upload Audio and Video files Experience
We added more instructions for a smoother user experience during the file upload process.
6. Bug Fix and UI/UX updates
Minor bug fixes. We are still working on cross-compatibility on all browsers. For now, Google Chrome is working extremely well. We will continue to optimize for other browsers. If you see any problems please let us know! Thank you Speak team.
On the Speak website, we also made some substantial changes. This included adding more information to the home page. We added who are customers are frequently asked questions, the members of the team, an interactive video demo and more. For a better experience, we styled the login and register buttons on our header menu. We also added a pricing page for pay-as-you-go pricing.
Present mode with Speak (we cannot wait to show you this!)
An Android and IOS App!
HTML player embed to help skyrocket search engine rankings
Nvivo Compatible Transcript
Makes notes on the video that go beyond remarks
We’ve learned so much about UI this year thanks to some amazing early adopters. There are some updates coming soon that we cannot wait to share with you all.
If you’re a marketer or researcher who wants to decrease the time and cost of creating, analyzing and sharing media please feel encouraged to send us a message. Thank you, everyone ❤
Subtitles and closed captions open up your content to a larger audience, including deaf or hard of hearing viewers or those who speak languages besides the one spoken in your video. If you already have captions or subtitles, get help editing or removing existing captions.
YouTube has a great transcription and captioning service. However, they only allow you to export in certain formats. These limitations decrease the ability for you to quickly turn your transcriptions into other valuable pieces of content.
Using Speak to generate your SRTs so they can be edited for YouTube will give you more freedom, provide YouTube viewers with a better experience, and help rank your videos higher on their search engine.
If you have a subtitle and closed caption file, you can upload it to your video. These types of files contain both the text and time codes for when each line of text should be displayed. Some files also include position and style information, which is especially useful for deaf or hard of hearing viewers.
Before you start, make sure that your file type is supported on YouTube.
Sign in to YouTube Studio.
From the left, select Videos.
Click on the title or thumbnail of a video.
Select the Advanced tab.
Select Upload subtitles/cc.
Choose between With timing or Without timing and select Continue.
Choose a file to upload.
Creator Studio Classic instructions
Select Add new subtitles or CC. Choose the language for the subtitles or closed captions you want to create. You can use the search bar to find languages that don’t automatically show in the list.
Select Upload a file and choose the type of file you have to upload.
Select Choose file > Upload.
the editor to make any needed adjustments to the text and timing of your new subtitle or closed caption.
“So here what I’m doing right now is just sitting in my living room. I’m at home. I have a little bit of inspiration. And I’m thinking a lot about search engines and how we can use our voice to grow our online presence, grow our rankings and drive more leads, sales, support, donations. “
One of the things I just want to get across is just how easy it is to actually turn your voice into publishable piece of content that you can use online. One of the big core concepts of Speak has been. Taking one form of creation whether that’s audio video or text multiplying that into several mediums so that you can then use that content in more powerful ways. Across the platforms where your users and audience are.
Writing blog post can be really difficult and time consuming while speaking Seems to be a much more intuitive thing for a lot of people. So many of us are amazing sources of knowledge. Yeah, we’re not professional writers, we’re not able to take the time to build that practice or sit down every day and type out well-published, edited, article. Many people are small business owners. Many people have kids families. Enough work at their current job or role. That when they go and try to share that knowledge those things that they’ve learned. It can be so. Time consuming. The joy in the process is often lost.
So here what I’m doing right now is just sitting in my living room. I’m at home. I have a little bit of inspiration. And I’m thinking a lot about search engines and how we can use our voice to grow our online presence, grow our rankings and drive more leads, sales, support, donations. Many of us are much more willing to talk through audio, some of us on video, speaking seems natural to us in a lot of us like to communicate in this way.
So why don’t we create tools and technology to enable the people Who we want to hear from people with the knowledge to share the way they want. And that’s what we’re doing here a lot at Speak we have this vision where all you have to do is drop us the audio or video content and we’ll take care of the rest. Record on your webcam record on your Phone.
It doesn’t really matter. What matters is the process of creation. The ability to create consistently. The ability to share engaging speech driven content. It’s all possible through the power of voice. If it’s high quality and you want to we can share the audio recording with them, too, in an embeddable player. We could leave the video people love watching video. We can help you with the content quality. We can help you put your content in the right position in the right place. On the right platforms at the right time.
You’re a business owner, or an organization lead. You want to contribute. You want to connect with your audience is and customers. Your supporters your volunteers, shareholders. But you have so many other roles. So many other responsibilities that’s not easy. We completely understand. Time is our most valuable resource and yet every day, it seems like there’s something more that is taking up our time.
No matter what you’re doing whether you’re a business owner and trying to promote that business, or you’re building a personal brand, content in this day and age is a key piece of that. So. If you want to participate in the digital economy. If you want to grow your organization or grow your personal brand. You need a team and you need a technology to help you produce that content on a consistent basis with high quality output. At Speak, we’re going to continue to deliver on that vision. Enabling our users to create the way they want. Go back to running their business and organization. And we will take care of the rest.
It’s no secret that dynamic content like audio and video make blog articles, social media posts and websites more appealing for your audience. It encourages people to stay and consume your content in its entirety rather than scrolling through. It pushes them to convert, whether that be to purchase something through your eCommerce site or to sign up for a monthly newsletter. People are suckers for the added value of audio and video.
However, it isn’t enough to simply throw these elements onto a page. For starters, in order to get your content on the map, you need accurate metadata to rank it in search engines. Keywords, video description, descriptive headers, the like. It needs to be searchable and able to be categorized.
You also need to consider accessibility standards. There are conditions that your content must meet to be considered accessible to most or all abilities. There are also additional measures you can take to be sure that your content can be consumed by any web users who are interested. Accessibility makes your content stand out among others that may not strive for the same standards. This can give you a significant leg up over the competition in your subject area or industry, especially when it comes to organic reach. A well-functioning web page is likely to be passed on from one person to another who share common interests. If it’s a mess, nobody will want to spend time reading it, much less recommend it to a friend.
There are a variety of ways to produce and disseminate content in an accessible way. Considerations should be made from creation to publication. Let us explain.
Creating Accessible Content
We recommend keeping accessibility in mind from the get-go. When you’re producing audio or video content, consider what you can do to make it easy for all sorts of people to listen or watch. There are a few ways to do this.
Don’t include flashing lights or colours in videos. This has been known to trigger symptoms of epilepsy and other disorders. This is an easy courtesy and generally leads to better user experience regardless of ability. People don’t want to be startled or made uncomfortable when visiting a web page.
What Do They Know Already?
Consider your audience and how broad that group may be. Consider not just viewing and hearing impairments, but also cognitive impairments when making accessible audio & video content. If you want to guarantee that more people will be able and willing to consume your content, don’t use hyper-specific jargon above a basic knowledge level. You usually want the typical person to be able to grasp the information you’re giving them.
Rated G For General Audiences
Make your content age-appropriate. Controversial language like cussing can deter a large audience of people. Unless the topic is for mature audiences only, keep your language appropriate. This also relates to the mood of your website and the topic. Consider how your content should be perceived. Ensure that your video or audio is mood-appropriate—if you’re dealing with a topic like revolutionary research, use an enthusiastic tone. Some content may call for a serious, objective perspective.
Wrap It Up Or Expand
Lastly, keep your content the appropriate length for the topic it’s addressing. A video on how to cook rice doesn’t need to be 20 minutes long. A pressing interview with the Prime Minister of Canada shouldn’t be five minutes long.
Audiences have a certain expectation going into web content. Some audiences perceive content differently from others. Keeping it appropriate and consistent makes it easier to consume, follow along with and gain something from. Cognitive impairments can make it difficult to follow along with complex, unpredictable videos or audio files. Consider how your ideas flow from beginning to end, and stay on track. Your viewers and listeners will be able to, too.
Make additional considerations for people who speak different languages and how they might be able to consume your content. This can be addressed by incorporating transcription into your online content.
Audio & Video Accessibility Expectations
Video & audio files add tons of value to websites. Google favours sites with video because they’re harder to produce and are much more unique. This helps websites spring to the top of search engine results. Web pages with transcripts earned 16% more revenue than pages that had video-only content. Digital strategy only stands to gain value by creating accessible video and audio content using transcription services. The financial benefits for content creators can be found in our transcription marketing article. But what does it do for the overall goal of web accessibility?
Having a full transcription of your video content allows you to provide closed captioning for your viewers. Users who are hearing impaired can follow along moment-for-moment, not just what people are saying in the video but also what they’re doing, and other assorted sounds. Don’t let any of the context of your audio & video content get lost.
Speak will pull relevant keywords and topics from your transcript, which can be used to craft a relevant and straight-forward video description. Metadata will help users find your content easily and is super helpful in making accessible audio & video content. Speak will also pinpoint each time a speaker says anything. Your transcript will help tell readers and viewers who is speaking when with accurate, clickable timestamps. Timestamps are key for viewers with cognitive impairments, as well as the capacity to pause and play your content. Do not set your videos or audio files to auto-play. This can be confusing and frustrating for users who may be using assistive devices to navigate your web page, or who are trying to make sense of other assets (text and visuals) on the page at the same time.
Transcripts can be easily translated into other languages, opening up many doors for audiences who may not completely understand (if at all) the language you produced the content in originally. Widening your potential target audience is a massive perk of making accessible audio & video content.
So Why Not Get Accessible?
When your audio & video content has been made and is ready to be published online, getting it transcribed is as easy as one click. Transcribing for accessibility is a valuable way to pay it forward and foster a more inclusive online environment.
The way marketers reach their target audience and produce content is constantly changing. Transcription marketing is the newest, and most efficient way to create quality content. It also makes the most of your time and resources—two things all marketers could use a little more of.
Transcribing video and audio makes content more accessible, helps increase search engine rankings over competitors, and skyrockets engagement with your audience. In the digital age, these are three extremely important goals for any marketing strategy. Maintaining a credible position alongside your competitors will always be a priority.
It’s as easy as having a conversation. Transcription services like Speak can be used in-app to record audio and video on the go so that all you need to worry about is having a great conversation. Let Speak do the rest. Written content is not easy to mass-produce, but people are great at talking to each other. Transcribing conversations is an easy, repeatable content generation strategy, so just hit record then send it our way. You have found a powerful, automated way to market.
If you’re not sold purely on the convenience and value of transcription marketing, here are the three main reasons to get on board.
Transcription Marketing Helps Make Accessible Content
The great thing about audio and video files is that it gives people different ways to consume your content. It’s important to make sure these files are fully accessible to the widest variety of people. You can target a much wider audience if your content is available to people of different abilities, from those who are hard of hearing to visually impaired.
Increase your compliance with accessibility standards and open up your content to a valuable audience. Go above and beyond the bare requirements to set your content apart by using transcription marketing strategy. With Speak, you receive SRT and VTT format transcriptions, and this lets you take advantage of video captioning. Your videos will be more accessible and enjoyable for those of varying abilities. For more tips regarding audio and video accessibility standards and value, check out our article on the subject.
Right now, over 80% of videos on social media are being watched without sound. This may be a symptom of social media scrolling, so keep your content attractive and easy to consume or else it may get left behind.
Speak can also translate your transcriptions instantly, letting users who speak and read different languages to engage with your content. Marketing transcription opens a ton of doors when it comes to reaching larger audiences. Social media posts made with your transcripted, translated content can be shared into online communities and extend your organic reach.
Optimize Your Content For Search Engines
Transcribing audio and video files and posting the transcript online massively improves your search engine rankings. It brings relevant keywords to Google’s attention by improving your page’s searchability and driving engagement. Experienced marketers know how important it is to rank high and stand out in search engines. This makes you more popular and competitive, and more likely to be suggested by Google.
Speak gives you valuable insights on your content, which helps in a bunch of ways. Speak automatically finds and lists the topics, keywords and brands from files to give you a better understanding of the content you’re posting online. Get your targeted keywords, blog categories and tags with each transcription. This makes organizing your blog posts and structuring your metadata faster and more efficiently. Discover what aspects of your content are or aren’t leading to engagement and search engine rankings.
It can take up valuable time trying to find soundbites or remember certain conversations when you’re dealing with a lot of recorded content. Transcripts and captions allow you, and your users, to easily find keywords and quotes. This is a helpful tool for creating short messages to spread across social media platforms like Twitter or Instagram. Get a reader or viewer’s attention with a short, catchy quip from your content. Then, direct them to the full version on your web page.
Make Your Content More Engaging
Dynamic and original content makes your message more interesting and memorable for readers and viewers. Pages with audio and video increase conversion rates by up to 80%. Again, it’s key to give people different ways to consume your content because some may prefer reading over watching or listening, and the other way around. Transcription marketing encourages readers to digest the content their way and adds value for watchers and listeners. Viewers can follow along with videos and better understand the information being communicated. They can also easily pass on tidbits of this information in text form to coworkers and friends. You can also do this at the early stages of transcription—send your results to your team members and editors to collaborate easily.
User experience is key when marketing web pages and web content. Transcription marketing covers all your bases for a low cost. High-quality content writers can call for more than $100 an hour and take several hours to do one good blog post. Compared to creating completely original content, transcribing a conversation is less expensive and more effective. Use this transcription for lead generation and more direct calls to action.
Get Started & Order Your Transcription Today
Speak offers a free demo option if you’re not entirely sold on the benefits of transcription marketing. Engaging marketing starts with efficiency. Save your content creators (and yourself) valuable time in the marketing strategy process by transcribing your existing content and making the most of your messaging.
Check out Speak’s different packages: Automated Transcription, Human Transcription, and Express Human Transcription. The basic Automated Transcription package will still get you all the analytics and insights you need to ensure your content is reaching its full potential. It will also locate those valuable keywords and metadata needed for search engine optimization. Human Transcription will ensure the absolute accuracy for viewers and readers who want to follow along to your content word-for-word.
Content creation doesn’t need to come at the expense of time and money that could be put toward content strategy online and offline. Incorporate transcription marketing to give you added value, assets, and competitive edge.
With its explosion into mainstream entertainment, podcasts, have become one of the most consumed forms of content. According to Statista, as of 2019 over 50% of Americans have listened to a podcast. This is a sizeable increase from the 2018 total of 44%. While listenership is at an all-time high, what if I were to tell you it is not the only way that people enjoy consuming podcasts?
If you have forgotten your headphones, or love reading, you may opt to read a transcription of your favourite podcast. Podcast creators should be aware of their audience’s desires and offer transcriptions of each episode. However, the benefits of transcribing your podcasts are not only to the consumer, but there are also many benefits that the producer can be reaping too. Whether you are the Joe Rogan Experience, Radiolab, or just record your ramblings from your iPhone mic — here are 6 reasons why you need to transcribe your podcasts!
Grow Your Podcasts With Search Engine Optimization (SEO)
1. Grow Your Podcasts With Search Engine Optimization (SEO)
As excellent as your podcast is, you can not only rely on word-of-mouth and social media to promote it. It is important to increase your podcasts search traffic and grow your audience organically. The problem is that your content is in an audio format, which is not ideal for search engine optimization. The good part is this is something that is easily fixed by transcribing your podcasts, which turns one of your weaknesses into your biggest strengths.
Over the course of an hour-long podcast, people can easily say over 10,000 words. If you transcribe these words and upload them to your site, you can instantly use these 10,000 words for search engine optimization. This increased SEO, will help your search rankings, and increase traffic to your site. The best part is, this increased site traffic costs you nothing. All it takes is a quick transcription of your podcast!
You take pride in every episode of your podcast and want to create quality content that your listeners can enjoy. While the majority of your subscribers choose to consume your podcasts through audio, some may prefer readable content. Providing a transcription of your podcasts allows your audience to choose the form they consume it in. However, this is not the only way a transcribed podcast can help improve your user’s experience. With time-stamps attached to your podcast transcription, users can sift through the text of episodes and listen to segments that grab their interest. You know what they say, a well-transcribed podcast is a happy podcast!
Unfortunately, many people are not able to consume podcasts via audio. People who suffer from hearing loss, deafness, anacusis, or any other hearing impairment, should still be able to consume the content you enjoy. Importantly, people should not have to pay out of their own pocket to get a transcription of their favourite podcast. Transcribing allows your podcast to be consumed in a multitude of ways, and opens up the doors to groups of people who would not have been able to without it, for free!
Get Multiples Uses From Your Podcasts
4. Get Multiples Uses From Your Podcasts
A huge advantage of podcasting is that simply by turning on a mic, you can create hours of engaging content for your audience. However, many podcast creators only upload their audio to their various hosting platforms. Because of this, they are no longer getting any more use from their content. This is a missed opportunity, as you are sitting on a goldmine of valuable content that can be used on your website, Facebook, Twitter, or any other platform. You can upload your podcast transcriptions as stand-alone content, or take exerts from the episode and turns them into blog posts. You already have created the content, so why not get as much use out of it as you can?
Social Media Sharing
5. Social Media Sharing
As discussed earlier, creating content for SEO and promoting organic growth is vital for attracting new listeners — in a cost-effective way. When you transcribe your podcasts, your listeners have the ability to take their favourite quotes and segments from the episode to share to their personal social media platforms. This organic marketing is extremely valuable for podcasts, as it helps promote your content to potential listeners with the endorsement of one of their friends.
For example, what podcast are you more likely to check out:
One a random person on the bus tells you to listen to?
Or one your close personal friend tells you to listen to?
For most, the latter is the obvious choice. By transcribing your podcasts you have given your listeners various ways to share your podcast via social media.
It’s Easy to Transcribe Your Podcasts!
6. It’s Easy to Transcribe Your Podcasts!
If you were to sit down and manually transcribe your podcasts, you would likely be sitting in front of a computer screen for hours. Thankfully, getting a fully transcribed podcast within minutes is just a few clicks away. Get your podcast transcribed today and begin reaping all of the benefits by requesting a demo with Speak!