With the school year wrapping up and Summer just around the corner, Summer job hunting is at an all time high. Interviews are an essential part of the employee selection process, and can leave either a positive or negative impression on a potential employer. Interviews may seem scary at first, but the key to success is being prepared and confident. Find out more about how to stay calm, cool, and collected during your upcoming interviews below!
Before the Interview
1. Ensure you look over your resume to re-familiarize yourself with any experience that could be brought up by the interviewer. Often times, an interviewer asks for a more in-depth explanation of relevant experience. Being prepared to be asked about your experience, and relate it to your new potential job is an admirable quality for employers. In light of this, also ensure that your resume is constantly being updated.
2. Research the company beforehand. If possible, find out a little information on the employee that will be conducting the interview with you so that you can try to relate to him or her. An efficient means of researching companies and employees is the website LinkedIn. It is essential to know background information about your desired place of employment when walking into an interview so that you can readily identify why you are a good fit in comparison to other applicants for the company.
3. Film or record yourself answering the sample questions listed below. Being able to witness yourself answering questions from an outside perspective helps you to be aware of what the interviewer will see. This step can help you make important changes to your posture and response time, and can assist you by letting you practice forming your thoughts into complete sentences.
4. Be on time to the interview! A company will not hire someone who makes a bad first impression, and being late is one of the worst impressions you can make. Wasting the interviewer’s time is ill-advised because the interview will begin on a sour note. This could cause the horn effect to take place, during which the employer regards you as a bad person based on one poor action. To find out more about impressions, such as the horn effect, check out our blog post on perception. If something goes wrong and you are running late, make sure to send an email or message to let the interviewer know so that they are not waiting for you.
During the Interview
1. Be prepared for the “Tell Me About Yourself” question. This question is often dreaded, but in reality, represents a unique opportunity to let the interviewer know more about your most relevant assets. This question gives the interviewee the opportunity to steer the interview in whichever way he or she wants and permits focusing on the best qualities instead of qualities that may be lacking. The best way to do this is by telling a story about a past experience that relates your skills to the desired position.
2. Maintain eye contact and monitor body language at all times. Ensure that your body communicates that you are engaged in the conversation, and happy to be considered for the position. If you are slouching or looking around the room during the interview, the interviewer will understand that you are uninterested and unavailable.
3. Ensure that you have questions prepared for the interviewer about the company. Questions about the position demonstrate your desire to learn, and your eagerness about the position. Showing interest can set you apart from other, less passionate interviewees.
4. Dress appropriately, and according to a business casual dress code. As mentioned previously, first impressions are imperative to a successful interview. Even if you are interviewing for a casual job, business casual attire will show your interest in the job and avoid you looking unprepared.
After the Interview
Ensure to send a follow up thank you email acknowledging the person’s time spent with you. This leaves the interview on a high note and demonstrates that you are still interested after the interview as well. A simple, “Thank you again for sitting down to chat with me today, I appreciate your time” will suffice.
Some Sample Questions:
Tell Me About Yourself?
How Did You Hear About This Position?
Why Do You Think You Are Qualified For This Position?
What Drew You To Our Company Specifically?
Why Do You Want This Job?
Tell Me About A Time When You Exercised Leadership/Teamwork/Responsibility In A Professional Setting?
What Is A Conflict You’ve Faced At Work, And How Did You Overcome It?
What Do You Consider Your Greatest Weakness?
How Would Your Ex-Boss And Coworkers Describe You?
Some of the most powerful and influential figures in the world today are women. We compiled a list of some of our favorite inspiring female speakers to Molly Fletcheracknowledge and appreciate their impressive accomplishments!
A list of the top female speakers wouldn’t be complete without one of the greatest of all time! Oprah Winfrey is best known for her talk show “The Oprah Winfrey Show.” Oprah’s first show aired for 25 seasons over the course of 25 years. During it’s first year alone, the show was placed on 120 channels, grossed $125 million and reached an audience of 10 million people. Oprah went on to start her very own network “The Oprah Winfrey Network”. Aside from television, Winfrey is a philanthropist and a highly regarded motivational speaker. Forbes magazine has named her one of the 25 most influential women of 2018. Winfrey makes our list for her powerful, enthusiastic and inspiring speeches.
Felecia Hatcher is a highly regarded author and public speaker. Hatcher was recognized at the White House in 2011 as one of the Empact Top 100 Enrepreneurs under 30, and honored as the 2014 White House Champion of Change for STEM Access and Diversity. Hatcher identifies herself as a student who struggled in high school, but found her passion for marketing in college where she started her first business during her first year. Hatcher makes our list because her personal experiences of triumph motivate her audiences.
Molly Fletcher is best known for her contributions to the world of sports. She was one of the world’s first female sports agents at a time when women were not welcome in the world of sports management. Despite the opinion of the times being against her, her talent and dedication helped her recruit and manage hundreds of big names in sports at the time. These individuals include Hall of Fame pitcher John Smoltz, PGA Tour golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers. Molly now uses her knowledge of sports agency to motivate audiences to close deals and strengthen relationships. Molly makes our list because of her passionate and savvy business advice.
Iyanla Vanzant is an impressive life coach who built an empire out of very little resources. She effectively motivates audiences to love, forgive, and work hard to live their best lives. She is the star of her own reality show in which she helps sufferers to find peace and become content with their lives by learning the value of hard work. Iyanla makes our list because she sets leads by example, and focuses on helping others stay motivated to change their lives for the better.
The Honourable Rona Ambrose
The Honourable Rona Ambrose is the former leader of the Conservative Party of Canada. Her political achievements clearly prove the effectiveness of her impressive and dynamic leadership abilities. Ambrose advocates for women internationally and participated in the invention of “International Day of the Girl” at the United Nations. The Honourable Rona Ambrose makes our list because she is a demonstrated leader, and effective advocate.
Mel Robbins is an entrepreneur and motivational speaker. Her Ted Talk “How to Stop Screwing Yourself Over” has almost 18,000,000 views, and is regarded as one of the best ted talks of all time. Robbins offers her expertise on changes to human behavior and mindset to an international audience and effectively reaches 20 million people per month. Mel Robbins makes our list because she is able to transfer her impressive internal motivation to her audiences.
Arianna Huffington is the co-founder, and former editor-in-chief of one of the most famous news and opinion websites in America. The Huffington Post, labelled HuffPost since Arianna’s exit, took Arianna’s last name as the name of the news source in 2005 when it was founded. Since leaving the company, Huffington has started her own business that advocates for sleep initiatives. Huffington makes our list because of her innovative ideas and her dedication to the causes that she chooses to support.
Billie Jean King
Billie Jean King is best known for her contributions to female, and LGBQT participation in sports. In 1973, she participated in a “Battle of the Sexes” tennis match and, against popular opinion, beat Bobby Riggs in a match that would go down in history. Since her days on the court, King has found her voice by advocating for LGBQT and women’s rights using her powerful platform. Billie Jean King makes our list because she is a force to be reckoned with both on and off the court.
Elizabeth Smart was abducted by kidnappers on June 5 , 2002. She was held by her captors for 9 months, and thankfully was returned to her family on March 12, 2003. Smart used her trauma to create a platform to advocate for change related to child abduction such as better recovery programs and improved National legislation. She founded the ‘Elizabeth Smart Foundation’ and helps to promote National Amber Alerts, The Adam Walsh Child Protection & Safety Act to help prevent child abductions. Smart makes our list because her inspiring story proves that after tragedy, there is triumph.
Michelle Obama is best known for her contributions as the first lady of the United States from 2008 to 2012. Obama is also a lawyer, writer, and public speaker. She advocates for rights such as the support of military families, organic food movements, and helping working women to balance careers and families. She is a genuine speaker who encapsulates audiences with her passion. Obama makes our list because she is one of the most influential women, and speakers of the generation.
We believe that these women have successfully mastered the art of communication and presentation. We hope you learned more about your favorite female speakers, and discovered someone new!
Find out more about Speak’s ability to better communication on our website.
Picture this: You are walking down a busy street, as you look around at your surroundings. You see people walking, some in a hurry and some taking their time. You may catch a glance at them. Some will engage in eye contact, and some will not. You may attempt to give a friendly smile. Some return the greeting and some do not. The greeting or lack there of makes you perceive them as friendly or rude. You look at the street lights and the store signs. You wait until you see the green light to walk, and you make your way across the street. Every second of everyday embodies the notion of perception. Whether it is the way we view the world or the way that others view us, this process is defined by perceptive processes of the senses.
Perception is defined as the ability to capture, process, and actively make sense of the information that our senses receive. It is apparent in the cognitive processes of the brain that allow humans and other species to identify their surroundings and conceptualize other’s behavioural gestures. We constantly encoding and decoding the messages that the brain receives from the outer world. It is important to understand how this process works in order to understand the communication process. Studies show that humans interpret visual queues at a rate of 13 milliseconds. Meaning that in less than a second, someone has already made a perception of your character.
Identifying the perception process is crucial to ensure that you are perceived in a positive light. This occurs through a specific form of perception called person perception. This is when we encode behavioural cues from others that allows us to come to conclusions of a person’s character. This can come from a facial gesture such as a smile, a greeting such as a wave or a hand shake, body language such as crossed arms to the full auditory interpretations from conversing.
The entire perception process allows others to link these cues based on the interaction or communication process and link them to characteristics of the individual. For example, if you are talking to someone and they have their arms crossed and are looking off into the distance you are going to perceive them as disengaged, closed off, distracted with an overall unwillingness to interact. Based on the these cues an individual can perceive them as rude, standoffish or reserved. This may cause the individual to no longer want to continue in engaging in a conversation solely based on the notion of perception.
Of course, a major element of person perception is the cultural context in which the situation is taking place. Understanding the location or surrounding environment that the communication process takes place in is crucial. For e.g. In North American cultures it is custom to make eye contact and shake the hand when meeting a new individual. But in Japan, it is deemed as rude to look directly in someones eye and the custom greeting is bowing.
This direct correlation of behaviours and personality traits is called implicit personality theory, that is based on the assumptions that we have about the characteristics of the individual. The major aspect of perception in which social norms and roles com into play in such theory. We have certain perceived expectations when we engage with others. When these are not met there is an element of deviance associated. This process happens fast, automatically and at the subconscious level. Further allowing you to respond and make decisions quickly. This furthers your role as a social being.
Although understanding how others perceive you is beneficial under various scenarios, it is a reality that humans are not always aware of the internal perceptions that others have of them. Since no one can read minds, engaging in communication is solely based off of external sensory cues with no access to the internal perceptions that one may be experiencing during the conversation. Due to this, individuals are left to perceive themselves through the process of introspection, which is defined by looking inward to our own feelings and thoughts. A major fall back of this perception process is the misconceptions that occur while speaking. Individuals have to come to conclusions that may not always be accurate. Leaving an aspect of ignorance apparent in the conversation when a person’s own morals, values and attitudes get in the way of perceiving others.
This internal perception of ourselves is vital, as the level of self-esteem we exhibit will transcend onto others. The self-actualization process will in turn affect how we come across in how we act and feel in a conversation. It is shown that as humans the more cues we have to process the less accurate our ability to perceive others is. Things essentially can get lost in translation and people could be perceiving you differently than you think- for the good or the bad. This proves that less is more. Statistics show that we accurately encode facial cues about 90% of the time. Showing that our brain capacities are better based on physical functionalities than of voice.
Types of Perceptual Errors
A reality in society is that the ideological implications of stereotypes diminish the perceptual integrity of individuals. The connotations that we have with specific social markers can allow perceptions to occur before the encoding process all together. This disallows individuals to achieve a positive characteristics when judging based on social factors that are outside of their control.
2. Halo Effect:
This is the process in which individuals come to a conclusion about an individual based on only one aspect trait. This gives power to one individual trait over all others and results in an over cast of influence. E.g. if someone does an act of good they are as a result perceived to be a good person.
3. Horn Effect:
This is the opposite of the halo effect, as it takes one bad act and results in the person being considered as a bad person.
4. Recency Effect:
Taking the most recent information as the ultimate perception of the person, even though you have access to other information about them.
5. Primary Effect:
Making an assumption about someone based on the first information that is received. This is the embodiment of the first impression and how that can determine a person’s overall perception by others.
6. The Similar-To-Me Effect:
We often feel more comfortable, identify with and have more positive perceptions of those who are similar to us.
7. Fundamental Attribution Error:
When an individual underestimates external factors and thus relies mostly on the influence of internal factors when making judgements about others behaviours.
8. Self-Serving Bias:
When individuals put positive outcomes on internal characteristics and project blame of the negatives towards external factors.
9. Self-Fulfilling Prophecy:
When individuals have a preconceived perception of a given person or situation will result in their expectations becoming a reality.
Identifying and understanding the way the brain processes information through our senses is one of the most beneficial tools of the cognitive mind. Perception is in every aspect of your life, from knowing your surroundings, making a good impression and identifying the behavioural traits of others. The way we interact with our environment is through understanding human behaviour. The beauty of perception is that everyone sees the world differently, so there is no one mode of perception. Making your perception of the world one of a kind. Without perception, the world would be a standardized monoculture of uniformity. Master perception, make the world unique.
Conversations are an essential component of every day life. The ability to make a lasting and meaningful impression on others during conversations can make or break your relationships with friends, colleagues, and others. To help you have better conversations, the experts at Speak have compiled a guide of the most effective ways to have a great conversation.
1. Lead with a question
The best way to start a conversation is by asking a question. This shows the other participant in the conversation that you are interested in what they have to say, and confident enough to ask. It is important to ensure that the question that you lead with is broad so that the other person can engage with it comfortably. It is also important to ask neutral questions that will not put others in an uncomfortable situation.
Questions to avoid include:
What did you think of the presidential address last week?
Did you ever get that promotion?
Are you and your significant other still together?
2. Start with small talk
Trust is earned, not given. For this reason, it’s better to start a conversation off with light small talk than it is to immediately delve into specifics. For this tip, remember the 3 tiers of conversation.
The first tier is comprised of safe territory. This includes the weather, popular culture, and any shared experiences.
The second tier is comprised of potentially controversial topics. These include religion, dating, and politics.
The third tier is comprised of the most intimate topics. These can include family, finances, and health.
Always ensure that you begin with tier one conversations, and gauge the situation and relationship before moving on to more personal topics.
3. Look for obvious talking points before you approach a conversation
If you are introducing yourself to someone, consider obvious talking points that you could bring up before you approach. For example, is this person wearing merchandise from a specific band or sports team that you could ask them about?
4.It’s about more than just words
Did you know that 93% of communication is non-verbal? This type of communication includes body language cues such as posture, hand gestures, eye contact and facial reactions. It also includes tone of voice, and pace of speech. All of these non-verbal cues communicate a lot about you to others. For example, typically those who speak slower are viewed as more confident.
5. Don’t hog the mic
Remember to keep the other participant engaged by consistently asking for their opinion and input on the topic of conversation. If you feel like you may be talking too much, ask your conversation partner how they feel about what you’ve just said.
6. Focus on listening, and remember key points
One of the biggest mistakes that people make during conversations with others is focusing too much on their response before the other person has a chance to finish their thought. Ensure that you are listening to your partner, and considering their full thought before you respond. Make sure to remember key points during the conversation that you can refer back to later to show others that you care about what they have to say.
7. Don’t be scared of silence
Silences are only awkward if you make them. Silence is actually a normal part of every conversation, and should be regarded in this way. Do not grasp for abstract topics to attempt to fill every silent moment, because they are a natural part of every exchange.
8. Try to relate
Relating to other people is the best way to form lasting relationships. As humans, we are naturally drawn to people who are similar to us. If you relate to something that your partner has said, make sure to tell them that you have had a similar experience or feel a similar way about a certain topic.
9. Be aware of social dynamics
Conversations will flow differently with various types of people. How you converse with someone depends on your relationship to them. For example, you will likely converse in different ways with your best friend than with your boss. Ensure that you are aware of the social dynamics that you are participating in, and adjust your behavior accordingly.
10. Fake it until you make it
The key to better communication is essentially to fake it ’till you make it. Even if you don’t feel 100% confident in a situation, always pretend that you are the most confident person in the room.
The best way to master the art conversation is by practicing often. We hope this guide has helped you think of new ways to initiate, and keep the conversation flowing.
Visit our homepage to contact us for more insights into how to better communicate with others.
It is proven that a lack of confidence can hinder your overall performance in the workplace, personal relationships and self-actualization. Due to a rise in the digital age, online communication and social media, a major consequence is a decrease in confidence. Succeeding in life and obtaining opportunities starts with your inner perception and your first impression.
The psychological aspect of confidence goes hand-in-hand with goal setting and accomplishments. When you achieve success your confidence boosts as a result. This makes your performance rate in the workplace rise and in turn, creates a continuous boost of confidence cycle. If you do not believe you can achieve your goals, then who else will? You have the ability to change the way you feel about yourself and the ways others perceive you. Take a look at Speak’s guide to mastering confidence through body language and speech.
Communicate Through Body Language:
A major aspect of communication skills is the ability to build confidence through body language. The reality is that 90% of our communication skills and perception of others is non-verbal. This means that the majority of the way we come across is through the natural tendencies of the human body. That is why mastering and adapting muscle memory is an extremely powerful skill. It takes 21 days to form a habit, so make today day one and become more confident.
Master The First Impression:
Furthermore, first impressions are everything, that is why so many individuals put an emphasis on the first date, the first interview, meeting the parents etc. This is because within 10 seconds the person who you are interacting with has already made an assumption about your character. You must be thinking, I said all the right things, I was so nice, I had amazing manners, well the reality is that verbal communication will not be the root of your success in communication. The mind and the body need to be simultaneously interacting to create a well-rounded appearance.
Embody The Essence of Confidence:
This is where the notion of confidence comes in. Being confident is a skill that for many, is extremely difficult. So why not fake it till you make it? Or rather fake it until you become it? This is where the term procedural memory comes in. This is the process in which mastery comes through the constant repetition of body movements. It is true that with practice anything is possible. If you embody the essence of confidence you then build up the natural tendencies of muscle movements.
Communication Is Instinctual:
In addition, this is a lesson for your muscles to the point where they naturally execute these habitual behaviours. The notion of naturalistic body movements has been dated back to the beginning of time. In fact, in the animal kingdom, the communication process is instinctual for survival. Animals entire functionality is based on non-verbal communication, this includes gestures, body language, and facial expressions. All of which are relevant to humans, as our biological makeup correlates with animalistic capacities.
Setting Goals is Crucial For Confidence:
Moreover, the mind and the body are interconnected, so the way you move your body is vital for a confidence boost. It is stated that feeling motivated heightens an individual’s level of confidence. The root of feeling motivated is completing goals and feeling good about accomplishments, which in turn makes an individual feel self-confident. So getting out there, setting goals and crushing them is a great way to feel more confident. These can be goals of any size and any manner, from making your bed every morning to completing a marathon, both can contribute to a boost in confidence!
Master These Body Language Tips:
However, what about those days where you cannot shake a low self-esteem persona? The answer is simple, change your body language. By incorporating positive body language you can, in turn, become a more confident person. Every time you choose to smile, you inherently become more happy and gleeful. It is because the brain obtains the signals coming from the body and translates them into feelings. Let’s talk about poses that are crucial for increasing confidence:
This pose is an easy and quick way to train the body to feel confident. Stand with your legs shoulder width apart, bend your knees slightly and raise those hands in the air! Just like you’ve won the biggest race of your life! These are signals of power and resilience that are being sent to the brain at a rapid pace.
While someone is talking or when you are listening to a presentation leaning in articulates a state of interest. It shows you are paying attention and that you are invested in the situation at hand. This tells your body that there is value in the information being disseminated and makes you an active listener.
Smile, it looks good on you:
Smiling calms the body by lowering your heart-rate, releasing endorphins that eliminate stress. It gets your body ready to be productive and master all the necessary tasks for the day. Every morning smile and tell yourself that you are worthy, attractive and that a good day awaits. It is the best way to begin your day with a cup of confidence!
Everyone is always talking about good posture. But what if it actually helped boost confidence? When sitting keep your back straight, sit all the way back on the chair, feet flat on the floor and keep your knees bent at a 90-degree angle.
Do not forget about your arms and legs:
When we are nervous we tend to fidget with our arms or tap our feet. Many cross their arms or legs in a resting position. Try to avoid all of these tendencies because they make you look closed off and nervous. Keeping your hands in your lap while you are sitting and by your side, while you are standing is the best resting position.
Start and End with a great handshake:
A great handshake can tell you a lot about the person that you are meeting. It is often times the first sign of confidence through body language and is a trait that should be universally mastered. A handshake needs to have strength, without too much force, mixed with direct eye contact and a smile. This is the recipe for a confident greeting.
Take up space and invite others in with open gestures:
By showing you are not afraid to occupy space shows you are confident. Widen your stance by standing stable and solid. This shows that your natural relaxed state is dominant and sure of yourself. Stand when you can and walk around when applicable show that you are there for a reason
By holding your hands out while speaking and using your hands with articulating shows relaxed body movements. Invite others in by facing your palms up. All of these gestures allow you to be perceived more positively and invites others in for open dialogue. This is beneficial for your overall creditability and appearance and persona.
In conclusion, all of these tips are simple ways to train the body that you are confident. The more you incorporate these gestures into your daily routine, the more confident you will feel. It is natural that not everyone feels confident all day every day. Sometimes we need a little boost to get our day going. Soon with practice, you will become the master of your confidence.
Enhance your influence on others through your communication skills. Speak is a key tool that aids in your journey toward confidence. Learn more about Speak and become the best version of yourself. Let Speak help you become a confident communicator and obtain skills that enhance your lifestyle. Email us at [email protected]
Search Engine Optimization is a crucial part of communication in 2019. Speak’s mission is to help people communicate better. That means that we need to deal with the reality that we need to be found on search engines. Without search engine rankings, it is often hard to get discovered. Speak is built from the ground up to help users with search engine optimization. To show you just how important optimizing for search engines is, here is Speak’s full guide to search engine optimization:
What Are Search Engines?
Search engines are a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP).
How Do Search Engines Work?
Two major functions: crawling and building an index and providing users searching a ranked list of websites they’ve deemed the most relevant.
Web crawlers are responsible for finding information that is publicly available on the Internet
Information identified by the crawlers needs to be organized, sorted and stored
Information is processed by the search engine algorithms before made available to the end user
How Do People use Search Engines?
Experience the need for an answer, solution, or piece of information.
Formulate that need in a string of words and phrases, also known as “the query.”
Enter the query into a search engine.
Browse through the results for a match.
Click on a result.
Scan for a solution, or a link to that solution.
If unsatisfied, return to the search results and browse for another link or …
Perform a new search with refinements to the query.
Search Engine Results Page (SERP)
The Search Engines Results Page is a page served to users when they search for something online using a search engine. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries.
Search engines customize the experience for their users. They present results based on a wide range of factors beyond their search terms, such as the user’s physical location, browsing history, and social settings.
Organic results are listings of web pages that appear as a result of the search engine’s algorithm. Search engines show websites when the keyword query was relevant, the website is trusted, and the website provides a good user experience. Search engines looks at things like bounce rate, average session duration, and goal completions to understand if results are relevant.
Paid results are being paid to be displayed by an advertiser.
On Google, they are called “Google Ads”, formerly known as “Google AdWords”.
Advertisers pay for each click or view.
Ads have often been written by advertisers and send you to dedicated pay-per-click landing pages.
Advertisers are bidding on keywords that they consider valuable.
The Big One: Google
Google is the biggest search engine in the world.
Google Ads are their main source of revenue.
The number of daily searches on Google is 3.5 billion.
1.2 trillion searches per year worldwide.
93% of online experiences begin with a search engine. A lot of those start on Google.
Other Popular Search Engines
When we think of search engines, most of us think of Google. Bing actually still has quite a large market share. We often forget about the second biggest search engine in the world: YouTube. Other search engines that get lost in the fray are Twitter, Yahoo, Quora, and Reddit.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.
The first five organic results account for 64% of all the clicks.
Organic presence online creates a sense of trust in the user.
The most coveted position for any website is to rank on page one organically.
Ranking on page one of Google can be challenging and competitive.
How Speak Helps With Search Engine Optimization
Speak is made to communicate better with humans. But it is also built from the ground up to help people get discovered online. A major part of being found online is search engine optimization. Speak has invested deeply in research into search engine optimization. Speak AI Inc was founded by Tyler Bryden, an owner of a marketing agency, a Google Partner, and a respected industry expert in search engine optimization and pay-per-click search advertising.
Video Search Engine Optimization
Speak helps with video transcription in several ways. There is an instant search engine optimization (SEO) benefit when using Speak as you immediately get back your transcription. Writing, typing, and creating original content can often be difficult and time-consuming. Especially for non-writers, speaking is often seen as a more natural and easy way to deliver content. In an hour, people can easily speak 10,000 words. These 10,000 words can be put on your site and instantly utilized for search engine optimization.
There is a lot to be said about this in particular. Google likes readability and transcribed speech often contains run-on sentences and windingly long paragraphs. Speak has already improved readability by timestamping and separating paragraphs and punctuating properly. When Speak analyzes a video where people speak clearly and take nice pauses to indicate new sentences and paragraphs Speak is almost flawless. We continue to invest heavily in this area and are building an export feature that is pre-optimized for search engines for you we are quite excited about.
Speak extracts the main keywords from the video. These keywords are perfect to use for your video search engine optimization both on your website and where you upload your videos. Speak is capable of picking up what we call “conversation metadata“, one of which are keywords, which provide more context to both people and search engines.
On Youtube, use the keywords to generate your tags. Because they are taken right from the video, they are accurate, relevant and can have a significant impact on your search results rankings.
On your website, specifically on content management systems like WordPress, there is often an area to add tags. Use the keywords from Speak’s analysis for your website tags to help provide context to search engines and increase your discoverability.
Speak also generates a larger hierarchal structure in topics which is useful for your website categories.
Website categories are where you often categorize blog posts and pages for your website. You can use the topics generated from your Speak video analysis to help generate strong, relevant categories for your content.
By using Speak and embedding video with transcription on your site, you have created a powerful asset to engage your visitors. Website browsers spend much more time on sites with videos and an interactive widget where people can navigate through by keywords and topic can create real engagement. Engagement is a big metric that search engines use to understand if people are actually enjoying their experience on your website and Speak is a powerful tool.
Speak is capable of translating the video transcription into dozens of popular languages which increases accessibility and engagement on your site.
Audio Search Engine Optimization
Audio optimization is relatively the same as video search engine optimization. However, one big thing to point out is the long-form content that is often in audio format. These are valuable assets to your online presence. Use Speak to transcribe podcasts, interviews, personal recordings and radio shows to create tens of thousands of relevant keywords to be discovered in search engines.
As Speak releases new details of the product we will continue to update this guide. If you are interested in learning more about how Speak can help with search engine optimization or communication in general, please send us an email at [email protected].