As a business or organization, keywords are important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To appear in the top of those results, you need to include those words and phrases in your website.
It’s no secret that dynamic content like audio and video make blog articles, social media posts and websites more appealing for your audience. It encourages people to stay and consume your content in its entirety rather than scrolling through. It pushes them to convert, whether that be to purchase something through your eCommerce site or to sign up for a monthly newsletter. People are suckers for the added value of audio and video.
However, it isn’t enough to simply throw these elements onto a page. For starters, in order to get your content on the map, you need accurate metadata to rank it in search engines. Keywords, video description, descriptive headers, the like. It needs to be searchable and able to be categorized.
You also need to consider accessibility standards. There are conditions that your content must meet to be considered accessible to most or all abilities. There are also additional measures you can take to be sure that your content can be consumed by any web users who are interested. Accessibility makes your content stand out among others that may not strive for the same standards. This can give you a significant leg up over the competition in your subject area or industry, especially when it comes to organic reach. A well-functioning web page is likely to be passed on from one person to another who share common interests. If it’s a mess, nobody will want to spend time reading it, much less recommend it to a friend.
There are a variety of ways to produce and disseminate content in an accessible way. Considerations should be made from creation to publication. Let us explain.
Creating Accessible Content
We recommend keeping accessibility in mind from the get-go. When you’re producing audio or video content, consider what you can do to make it easy for all sorts of people to listen or watch. There are a few ways to do this.
Don’t include flashing lights or colours in videos. This has been known to trigger symptoms of epilepsy and other disorders. This is an easy courtesy and generally leads to better user experience regardless of ability. People don’t want to be startled or made uncomfortable when visiting a web page.
What Do They Know Already?
Consider your audience and how broad that group may be. Consider not just viewing and hearing impairments, but also cognitive impairments when making accessible audio & video content. If you want to guarantee that more people will be able and willing to consume your content, don’t use hyper-specific jargon above a basic knowledge level. You usually want the typical person to be able to grasp the information you’re giving them.
Rated G For General Audiences
Make your content age-appropriate. Controversial language like cussing can deter a large audience of people. Unless the topic is for mature audiences only, keep your language appropriate. This also relates to the mood of your website and the topic. Consider how your content should be perceived. Ensure that your video or audio is mood-appropriate—if you’re dealing with a topic like revolutionary research, use an enthusiastic tone. Some content may call for a serious, objective perspective.
Wrap It Up Or Expand
Lastly, keep your content the appropriate length for the topic it’s addressing. A video on how to cook rice doesn’t need to be 20 minutes long. A pressing interview with the Prime Minister of Canada shouldn’t be five minutes long.
Audiences have a certain expectation going into web content. Some audiences perceive content differently from others. Keeping it appropriate and consistent makes it easier to consume, follow along with and gain something from. Cognitive impairments can make it difficult to follow along with complex, unpredictable videos or audio files. Consider how your ideas flow from beginning to end, and stay on track. Your viewers and listeners will be able to, too.
Make additional considerations for people who speak different languages and how they might be able to consume your content. This can be addressed by incorporating transcription into your online content.
Audio & Video Accessibility Expectations
Video & audio files add tons of value to websites. Google favours sites with video because they’re harder to produce and are much more unique. This helps websites spring to the top of search engine results. Web pages with transcripts earned 16% more revenue than pages that had video-only content. Digital strategy only stands to gain value by creating accessible video and audio content using transcription services. The financial benefits for content creators can be found in our transcription marketing article. But what does it do for the overall goal of web accessibility?
Having a full transcription of your video content allows you to provide closed captioning for your viewers. Users who are hearing impaired can follow along moment-for-moment, not just what people are saying in the video but also what they’re doing, and other assorted sounds. Don’t let any of the context of your audio & video content get lost.
Speak will pull relevant keywords and topics from your transcript, which can be used to craft a relevant and straight-forward video description. Metadata will help users find your content easily and is super helpful in making accessible audio & video content. Speak will also pinpoint each time a speaker says anything. Your transcript will help tell readers and viewers who is speaking when with accurate, clickable timestamps. Timestamps are key for viewers with cognitive impairments, as well as the capacity to pause and play your content. Do not set your videos or audio files to auto-play. This can be confusing and frustrating for users who may be using assistive devices to navigate your web page, or who are trying to make sense of other assets (text and visuals) on the page at the same time.
Transcripts can be easily translated into other languages, opening up many doors for audiences who may not completely understand (if at all) the language you produced the content in originally. Widening your potential target audience is a massive perk of making accessible audio & video content.
So Why Not Get Accessible?
When your audio & video content has been made and is ready to be published online, getting it transcribed is as easy as one click. Transcribing for accessibility is a valuable way to pay it forward and foster a more inclusive online environment.
The way marketers reach their target audience and produce content is constantly changing. Transcription marketing is the newest, and most efficient way to create quality content. It also makes the most of your time and resources—two things all marketers could use a little more of.
Transcribing video and audio makes content more accessible, helps increase search engine rankings over competitors, and skyrockets engagement with your audience. In the digital age, these are three extremely important goals for any marketing strategy. Maintaining a credible position alongside your competitors will always be a priority.
It’s as easy as having a conversation. Transcription services like Speak can be used in-app to record audio and video on the go so that all you need to worry about is having a great conversation. Let Speak do the rest. Written content is not easy to mass-produce, but people are great at talking to each other. Transcribing conversations is an easy, repeatable content generation strategy, so just hit record then send it our way. You have found a powerful, automated way to market.
If you’re not sold purely on the convenience and value of transcription marketing, here are the three main reasons to get on board.
Transcription Marketing Helps Make Accessible Content
The great thing about audio and video files is that it gives people different ways to consume your content. It’s important to make sure these files are fully accessible to the widest variety of people. You can target a much wider audience if your content is available to people of different abilities, from those who are hard of hearing to visually impaired.
Increase your compliance with accessibility standards and open up your content to a valuable audience. Go above and beyond the bare requirements to set your content apart by using transcription marketing strategy. With Speak, you receive SRT and VTT format transcriptions, and this lets you take advantage of video captioning. Your videos will be more accessible and enjoyable for those of varying abilities. For more tips regarding audio and video accessibility standards and value, check out our article on the subject.
Right now, over 80% of videos on social media are being watched without sound. This may be a symptom of social media scrolling, so keep your content attractive and easy to consume or else it may get left behind.
Speak can also translate your transcriptions instantly, letting users who speak and read different languages to engage with your content. Marketing transcription opens a ton of doors when it comes to reaching larger audiences. Social media posts made with your transcripted, translated content can be shared into online communities and extend your organic reach.
Optimize Your Content For Search Engines
Transcribing audio and video files and posting the transcript online massively improves your search engine rankings. It brings relevant keywords to Google’s attention by improving your page’s searchability and driving engagement. Experienced marketers know how important it is to rank high and stand out in search engines. This makes you more popular and competitive, and more likely to be suggested by Google.
Speak gives you valuable insights on your content, which helps in a bunch of ways. Speak automatically finds and lists the topics, keywords and brands from files to give you a better understanding of the content you’re posting online. Get your targeted keywords, blog categories and tags with each transcription. This makes organizing your blog posts and structuring your metadata faster and more efficiently. Discover what aspects of your content are or aren’t leading to engagement and search engine rankings.
It can take up valuable time trying to find soundbites or remember certain conversations when you’re dealing with a lot of recorded content. Transcripts and captions allow you, and your users, to easily find keywords and quotes. This is a helpful tool for creating short messages to spread across social media platforms like Twitter or Instagram. Get a reader or viewer’s attention with a short, catchy quip from your content. Then, direct them to the full version on your web page.
Make Your Content More Engaging
Dynamic and original content makes your message more interesting and memorable for readers and viewers. Pages with audio and video increase conversion rates by up to 80%. Again, it’s key to give people different ways to consume your content because some may prefer reading over watching or listening, and the other way around. Transcription marketing encourages readers to digest the content their way and adds value for watchers and listeners. Viewers can follow along with videos and better understand the information being communicated. They can also easily pass on tidbits of this information in text form to coworkers and friends. You can also do this at the early stages of transcription—send your results to your team members and editors to collaborate easily.
User experience is key when marketing web pages and web content. Transcription marketing covers all your bases for a low cost. High-quality content writers can call for more than $100 an hour and take several hours to do one good blog post. Compared to creating completely original content, transcribing a conversation is less expensive and more effective. Use this transcription for lead generation and more direct calls to action.
Get Started & Order Your Transcription Today
Speak offers a free demo option if you’re not entirely sold on the benefits of transcription marketing. Engaging marketing starts with efficiency. Save your content creators (and yourself) valuable time in the marketing strategy process by transcribing your existing content and making the most of your messaging.
Check out Speak’s different packages: Automated Transcription, Human Transcription, and Express Human Transcription. The basic Automated Transcription package will still get you all the analytics and insights you need to ensure your content is reaching its full potential. It will also locate those valuable keywords and metadata needed for search engine optimization. Human Transcription will ensure the absolute accuracy for viewers and readers who want to follow along to your content word-for-word.
Content creation doesn’t need to come at the expense of time and money that could be put toward content strategy online and offline. Incorporate transcription marketing to give you added value, assets, and competitive edge.
Identity is at the core of how we interact with the world. As people, our subjective identities are ground-breaking indicators of the manner by which we react over an expansive scope of various circumstances.
To put it plainly, identity can be viewed as the hidden example of considerations and sentiments that impact what we are likely to do. For identity to influence our conduct along these lines, it should likewise be predictable and stable, albeit clearly it will be impacted by setting and culture. That is simply the circumstance you find yourself in (at work or home), and what is viewed as suitable and adequate.
At a hypothetical dimension analysts have considered identity for more than 100 years. Relatively as of late, in the course of the most recent 50 years, an accord has developed and there is presently understanding that the Five Factor Model (FFM) speaks to the best structure for human identity. Analysts concur that these five components catch the most imperative and essential identity contrasts between individuals; or as certain specialists depict them, they are the ‘essential shades’ of identity.
Underneath the five measurements are gatherings of characteristics. An individual who scores very high or low on a measurement is bound to score profoundly on the greater part of the qualities in that measurement, however not really every one of them. For instance an individual may score very on Extraversion and on the social qualities (for example intelligent, well disposed) related with it, yet not on the rush looking for characteristics (for example thrill-chasing, high-vitality) which are likewise connected with it, or the other way around.
The accompanying attributes are frequently connected with, and characterize, the five measurements:
Openness: Playful, inquisitive, inventive, innovative, liberal, looks for curiosity, forward looking/visionary.
Conscientiousness: Orderly, dedicated, sure (feeling of authority), accomplishment situated, dependable, self-restrained.
Extraversion: Active, vivacious, thrill-chasing, eager, emphatic, intuitive, well disposed.
Agreeableness: Accommodating, steadfast/trusting, caring, philanthropic, consistent, agreeable, excusing/tolerant.
Neuroticism: Calm, collected, positive, strong/vigorous, purposeful, agreeable, directed.
Being open to experiences is built into the core values of the individual, meaning that this is an internal trait. To be open is to be able to easily understand everyone’s feelings and emotions and be able to act accordingly. This means that you are in tune with others and want to be the person they come to in times of need. A humanitarian trait is present in high levels of openness, as everyone you meet is deemed as equal, worthy and deserving of justice. Openness allows people to try new things, embrace creativity and be unique individuals.
Scoring high means that you love to talk to others, are extremely sociable and thrive in group environments. Extraverts are not afraid to stand out in the crowd, and they seek excitement and happiness. Thriving in life is more important than being like everyone else in society. Strict, regulated rules do not appeal to extraversion, rather making new ones and trend setting is a more valuable trait. If you are extroverted you are genuinely a happy individual, looking at life through a positive lens and have a strong sense of self.
This trait is facilitated by compassion, giving to others, selflessness and empathy. People who are agreeable do not strive to be those who are powerful in society and do not value status, drive and ego driven tasks. They are a more go with the flow type of individual and feel the need to give back to the community. They have a large concern for underrepresented or devalued individuals in society and want to aid in bettering the lives of others. These individuals are more likely to be bubbly, outgoing, and inviting.
These individuals value order, structure, integrity and task-achievement, are extremely disciplined and are always looking to enhance their knowledge. They value stability, tradition and conformity to external factors.They are goal oriented, perform tasks effectively and thrive in a career setting.
Neuroticism is associated with the inability to handle emotions, low self-esteem and lack of self-control in situations. Often neurotic individuals struggle with the ability to remain stable and balanced. Neurotic individuals have difficulty with task completion, motivation and setting goals. These individuals seek spontaneity through pleasurable outcomes and situations.
Other factors that effect these personality traits are:
Identifying with a specific gender is a key factor in your results with The Big Five Personality Traits. Women are more likely to score higher in Neuroticism, and Agreeableness, as they are often in touch with their emotions, open to speaking about internal thoughts and are extremely assertive. The gender differences are more apparent in egalitarian countries that are thriving and have high rates of health. In these cultures women possess an individualistic trait meaning that they obtain diverse gender roles than in collectivist or traditional countries.
The differences in third world and developed countries differ, as the contrast between female and male gender roles are vast and extreme. Poorer countries can disallow such gender differences, in comparison to countries rich with resources. Males in these countries obtain more means to resources that allow them to develop fully into their potential. This means that without the same resources women lack the ability to develop fully, and do not have the ability to exhibit the same traits in society and culture as males do. In traditionalist third world countries, Men engage in more risky, dominant and achievement fulfilling roles in society, while women take on more nurturing cautious roles.
According to psychologists Frank Sulloway, the order in which you are born can have a significant effect on your personality trait due to the roles, behaviours and tendencies that you are accustom to throughout your upbringing. For example, first borns take on more responsibility which makes them more conscientious, more authoritative and less agreeable to others. They enjoy rules and structure and are less likely to introduce new ideas into their lives. With this being said, there is major debate and speculation amongst birth order in psychology and personality formation, as the constructs of the traditional family vary in contemporary culture. Additional theories suggest that individuals constantly adapt, conform and transform into the given society and culture they are immersed in.
The Big Five Personality Traits have been translated to fit the traditions, languages and cultures around the globe. Differences in individualism, power, masculinity and uncertainty avoidance causes a change in the big five traits. For example, a country that values individualism will effect its levels of extraversion, while as countries that accept inequalities in the hierarchical structures score higher on conscientiousness. Other factors of culture include, laws, political structures, values, ideological discourse and traditions, that influence the behaviours of individuals in a given system.
Identifying these personality traits and your percentage in each is valuable in relationships, the workplace and personal life. Knowing these traits will allow you to become more self-aware and better improve in the lacking areas of traits. Humans are extremely complex and embody a multitude of traits that make a person who they are. Here we can identify in what areas we thrive, and develop improvement strategies in order to overcome our weaknesses.
Obtaining self-knowledge allows an easy flow through the everyday challenges of life. People are often afraid of the clarity that comes with knowing themselves and how they operate in the world around them. It is bounded in truth and leaves everything on the table. For some, this is overwhelming, daunting and too real to comprehend. Understanding why we reacted in a certain way, why we are having internal feelings will allow us to adjust accordingly to a certain situation.
Being aware of how you feel gives you power. Identifying what makes you tick will allow you to be a better person overall. Knowing our flaws with allow us to strive for greatness, through the ability to constantly improve ourselves. We become insightful and aware human beings.
Emotional intelligence is defined by the Institute for Health and Human Potential as the awareness that our emotions greatly influence our behavior, and the behavior of others. The ability to manage and express emotions appropriately is necessary because it allows for greater success within the workplace, personal relationships, and with oneself. High emotional intelligence has benefits for one’s self awareness, self management, motivation, empathy and social skills. Discover helpful ways to improve these rewarding skills by checking out our tips below!
1. Listen to, and accept yourself
Take a moment to objectively observe how you feel at different points throughout the day. In the hustle and bustle of life in the 21st century, it’s easy to neglect our feelings in the interest of saving time. Re-familiarizing yourself with your emotions can help you to understand yourself and your behavior. Effective means of engaging in this observation are practicing yoga or meditation, journaling, or simply defining times throughout the day at which you will reflect momentarily.
2. Take responsibility
During this observatory time, take responsibility for your feelings. Understand that there is no right or wrong way to feel, and accept the way that you naturally react to things. Accepting your feelings will assist you in being able to ultimately control them. To do this, you must acknowledge your triggers, both positive and negative. Then, it is essential to put this information to action by seeking relationships and situations that present you with positive triggers, while eliminating or minimizing negative ones. For example, if you often find yourself feeling unhappy at work then it could be helpful to explore a job more suited to your passions, or build stronger relationships with your coworkers.
3. Set goals based on your findings
Set personalized goals based on the observations you have made about yourself. Know who you are, and compare that person to who you want to become. Then, set goals accordingly. For example, if during your observation you discover that you have a short temper, actively seek out ways to correct this. Solutions may include exercising to focus your rage on other things. Ensure to define and follow through with your goals because self awareness is useless in the absence of agency and action.
4. Concentrate on yourself
Focus on yourself without comparing your achievements to other’s. Every journey to emotional intelligence is different, and therefore incomparable. Technologies such as social media have endless benefits, but also promote constant comparison. If necessary, it could be helpful to take a step back from social media and online engagement to truly focus on yourself. It is important to consider that you are only in control of your own emotions and behaviors, and not to get caught up in the actions of others.
5. Be realistic, but aspirational
It is important to set goals that are achievable. When you reach these goals, it is also important to reward yourself. However, your goals should not be so attainable that you are not challenged. Set goals that will challenge you, but that you can ultimately accomplish. A great way to ensure that you stay accountable is by committing to goals publicly, so that the friends and family in your social circle can assist you by keeping you motivated.
6. Reduce negative emotions
A positive outlook is essential to remaining motivated. Anticipate roadblocks, but know that you can overcome them. If you are mentally prepared for potential problems, you will be more efficient at solving them. Don’t forget, you’ve made it through all of your previous worst days!
7. Put yourself in someone else’s shoes
The most effective way to practice empathy is by actively listening to others. Do your best to understand what others are saying, prior to considering your response or reaction. Acknowledge that the experiences that have shaped you are different to the other person’s, and remember that there are always at least two sides to every story.
8. Trust others, and they will trust you too
Trust is a fundamental part of being empathetic. In order to experience empathy, you must allow yourself to experience vulnerability.
9. Listen to and accept others
Different people will inevitably react differently to their emotions and situations because everyone experiences things subjectively. Learn to accept other’s feelings even if they are different to yours. An effective way of engaging in this acceptance is by practicing empathy, and putting yourself in someone else’s shoes.
Below are a few examples of individuals demonstrating high emotional intelligence.
In this scenario, your boss pulls you into a meeting to discuss your recent work.
Boss: I wanted to sit down with you to acknowledge the fact that, recently, I’ve been finding your work very sloppy and I’m unimpressed.
An individual with high emotional intelligence would listen to the superior’s concerns, reflect, and potentially realize that his or her work has been lacking recently. A highly emotional intelligent person would be able to identify that he or she has been distracted at work due to increased stress in other aspects of life, and be able to relay this to the superior.
Employee: I’m so sorry that my work hasn’t been satisfactory, I’ve been distracted due to problems in my personal relationships, but this is no excuse for my poor performance this quarter. In the future, I will be sure to work harder to keep my personal and professional life separate. Would you mind sharing your specific frustrations so that I can actively work to correct them immediately?
This instance demonstrates a high level of emotional intelligence because the employee responds to the boss with an acknowledgement of his or her wrongdoing, an apology, and a plan of action for the future to correct the undesirable behavior. The employee does not react with rage because time is taken to reflect on the situation, prior to the response.
In this scenario, your close friend is going through a hard time and is confiding in you.
Friend 1: My family member is ill and I am worried.
An individual with high emotional intelligence would demonstrate empathy for the friend. The best thing to do is actively listen, and allow the friend to speak about the experience. Then, offer to help in any way that you can.
Friend 2: I’m so sorry to hear that you are going through a hard time, I am here for you! Is there anything that I can do to help?
A large part of emotional intelligence revolves around the ability to recognize the emotions of others, and respond accordingly. Striving to understand the hardships of others helps you to build more connected, and longer lasting relationships.
We hope that these tips help you in your personal and professional environment by providing you with insights into yourself, and others. Keep following Speak to stay informed about how to communicate better.