During all these shifts, long form content never went away it just wasn’t the logical way to post content due to the algorithm bias towards short form content and the consumer mindset for instant gratification. Both of these things started to change around 2017 when Youtube altered their algorithms in part as a reaction to public perception. Flashy thumbnails, caps locked titles, and 5 minute videos of a high energy youtuber yelling at a camera started to get stale, the people wanted more fulfilling content that offered valuable information or entertainment. Around the same time Youtube shifted their algorithm and rewarded watch time more, with less of a focus on views. This allowed creators to have more freedom with the format of their videos and start producing longer videos.